How to Optimize Your Website Browsing Experience

Customization of your eCommerce website is vital while defining an online store. Expansion of your eCommerce business is activated by some fundamental standards which if took after vigorously will support your endeavor in the blink of an eye. Expressed beneath are some standard that will help you in the development of your regularly growing business.

Online shopping is increasing gigantic prevalence among the clients in this manner influencing the idea of eCommerce item to page improvement considerably more obviously compulsory. In this aggressive space, you should simply make your shopper agreeable by making a site that is anything but difficult to utilize and impeccably responsive. As it were, clients shouldn’t confront any bother while perusing through your online store.

  • Image Quality of the Product:

It is not a difficult task to put up a better and high-quality image for a product. According to a recent study by Shopify, large and superior quality image products improve the product sales by as much as 9 percent. E-commerce is all about variety and quality. To put in simple terms, both quality and quantity matter. So, image quality and attractive image always matters.

  • Design and Simplicity of the Product Page:

More often than not, the first impression happens to be the best impression. It is important to capture the minds of your target customers through presentable product pages. Product pages shouldn’t be cluttered. Cluttered product pages often play a spoilsport in eCommerce product page optimization

  • Product Description:

Provide a solid and brief product description with major properties. Don’t make it too lengthy. A product description is the one which always play a vital role for buyers.

  • Video:

Videos have the exceptional capacity of convincing even the laziest buyers. People like instructional videos. Instructional videos throw information on the following:

What Make a Fail Drop Shipper?

Lack of Unique Value Propositions

A value proposition is an important part of any business model. When you create a value proposition, you force yourself to think about why a customer should make a purchase from your business. Without a proper value proposition, you’ll struggle with your marketing efforts and conversion efforts.

Remember that value propositions are meant to be defined “from the outside in.” Meaning that they should not focus specifically on products and services you offer, but more on what benefits you can provide to your customers.

Here’s what makes a good value proposition:

  • Clarity. Make it easy and simply to understand.
  • Properly communicates what a customer will get from your products.
  • Explains how your offer is superior to your competitor’s.
  • Does not include hype, buzzwords, or business jargon.
  • It can be understood in 5 seconds or less.

Delayed Shipping

Amazon continues to shape the shopping habits and behaviors of customers. Delivery expectations may have experienced the most change over the last decade. Today, 54% of consumer identify delivery as the defining factor when choosing who to shop with.

Poor Customer Support

Failing to offer reliable, friendly customer support is a common reason dropshipping businesses fail. When a customer comes to you with a question or concern, this is often times their first interaction with you and will shape their first impression of you and your brand. Invest in developing your customer support to meet your shoppers were they are with unrivaled support.

It isn’t realistic to offer customer support at every point possible, but you should establish one to two different channels where you can respond to customer inquiries in a consistent fashion. Here are the most popular customer support channels:

  • Email
  • FAQs/Guides
  • Phone Support
  • Live Chat
  • Social Media

No Social Media Presence

Being an independent e-commerce retailers comes with what feels like millions of different responsibilities and tasks. It’s easy to forego an aspect of your business that seems unimportant, like social media. However, social media presents an opportunity to reach your customers in a unique, valuable way. Failing to establish and build your social media presence will eventually cost you sales in most cases.

Simply put, your customers are on social media. Whether it’s Reddit, Twitter, Instagram, Facebook, or another channel, you should position your brand where your customers are. It’s important to note that your competitors are likely already established on different social media channels, so you can’t afford to not bet.

Social media requires a lot of time and dedication to regularly updated content, but with some creativity, you’ll find it easy to create and share content your audience will love. For example, if you’re selling pet toys and treats, your content can be centered around pet health, tips for raising pets, and information for new pet owners.

What Can a SEO Analyst Help

The role of an SEO Analyst is to analyze a website in order to make it rank higher on the leading search engine platforms like Google, Bing and Yahoo. The Analyst goes though the site architecture and certain other elements like the meta tags to make sure there isn’t any issue which might be detrimental to the rankings of the site. This is called on-page optimization. The analyst also analyzes the links that point to the site, looks for any badlinks and if there is any issue, they take steps to solve them. The job is quite tough and requires a lot of common sense and analytical abilities. It is also important to get good knowledge about Keywords research, on page and off page optimization and familiar with all SEO tools.

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels

Significance of Modernizing Your Company’s Technology

The life cycle of information technology is becoming shorter every year. New competitors are disrupting industries by leveraging state-of-the-moment digital practices and processes. Customer expectations are constantly evolving in an accelerating race for the most advanced, hyper-connected, seamless experiences. IT functions are under unrelenting pressure to support leading-edge capabilities such as data analytics, cyber-security, automated processing, and integration with third-party systems. The easiest way to do this is through platforms that connect everyone to the same cloud-based cross-industry digital infrastructure.

In this context, your company’s legacy IT system, which seemed so capable a few years ago, is rapidly becoming obsolete. The systems modernization you need today is more than an upgrade; you’re playing a new game with new rules, in which you modernize not just the tools and functions, but the way you do IT. The vendors are largely the same, but the options and principles of the past no longer apply. Hardware no longer stands alone. Sensors and Internet connections are embedded in practically every tool, including those that used to be purely mechanical. Software is no longer sold as a package to install. It is offered as a platform, by subscription from the cloud, is automatically upgraded, and is programmed in new ways.

Yet some of the most important factors have not changed at all. Organizations must remain focused on their competitive edge. Modernization efforts must create value for the enterprise. Investors and other stakeholders are as demanding as ever. (order fulfillment company)

3 Acquisition Strategies to Get Customer and Grow Your eCommerce Business

In a saturated online marketplace, it can be a challenge to continually attract new customers. And while it is crucial to focus the majority of your efforts on customer retention, customer acquisition is still important for a healthy business. Here are 3 strategies to help grow your eCommerce customer acquisition. 

Build Engagement 

Seventy-nine percent of customers want to see that a brand cares before making a purchase. Connect with your consumers by knowing your company values and sharing them frequently. Be open with customers about the corporate social responsibility initiatives your business takes part in, and look for ways that your values align with those of potential customers. Using social media is a great way to build engagement with potential customers. Follow your prospects on social, and share your customers’ content on your own pages. Share engaging content on holidays, promotional days, and throughout the week to stay at the forefront of prospects’ feeds and top of mind.

Choose Your Channels Wisely 

Not all channels are created equally, especially when it comes to eCommerce customer acquisition. Depending on your product, some channels may be more suitable to help you grow. For example, clothing and makeup brands often find success selling on social media platforms like Pinterest, Facebook, and Instagram, while brands that sell shoes or car accessories may be better suited for marketplaces like Amazon. Once you’ve done the research to determine where customers are already seeking out your products, get to work optimizing the channels that are likely to convert. Utilize their native advertising platforms, and optimize your product pages with keywords and thorough product descriptions.

Educate Consumers 

Let potential customers know why your product is the best choice. Most customers do their own research on a product online before making a purchase. Make their job easier by providing ample product information online— provide multiple images of different angles on your product detail pages, incorporate Q&A on your site to let customers answer each other’s questions, include a clear link to your return policy and a FAQ page, and consider implementing a chatbot on your site to answer customer questions. Another great way to provide social proof is to incorporate ratings and reviews on your site. 92% of customers read reviews when shopping online, and reviews can enhance SEO, improve conversions, and drive value to your bottom line.

What Make to Order Brings to You

Obviously, the type of business that you run will benefit from a certain type of manufacturing method. However, here are three reasons as to why a make to order operation might be beneficial to your business:

1.Minimize waste

Minimizing waste doesn’t just apply to your business attempting to reduce expenses on material that is being disposed or that is unnecessary to production.

Minimizing waste means that resources are only spent on your product if it benefits your customers. If a process, action or addition to a product does not add value to the customer, it is considered waste.

2. Reduce risk of inefficiency

All manufacturing takes place on receiving the customer’s order, meaning the company’s operations are directed to just focusing on the manufacturing of products as efficiently as possible.

3. Customizable products

Customers will come to you for when they want a more personalized shopping experience, making your products very unique compared to other companies who MTS.

 A well-organized business will have the materials and components on site (or at another location depending on how they store inventory and operate) ready, so that the manufacturing can begin, and not be delayed by low levels of stock. 

How to Build a Profitable Online Store

With the rapid growth of the e-commerce industry, fast and efficient order fulfillment is a necessity. Considering the growth and development of your company, it may be time to consider the benefits of outsourced e-commerce. With this, you may be asking, but how do I find the right order fulfillment company? Let’s explore the top three questions you should be asking when looking for an order fulfillment company.

1.What services does this order fulfillment company offer?

Create a list of needs that your company wants to be met, then seek a company that can fulfill those needs. Items on your list could include express turnaround, inventory management services, a warehouse logistics breakdown, or even a customer database. The amount of time it takes for an order to be placed and processed by the order fulfillment company, then be sent out to the customer is what is called “turnaround time.” In today’s market, a 24-hour turn around is the standard. Managing your inventory can be tricky when there is a constant flow of orders going in and coming out.

Finding the right fulfillment company can afford helpful tools such as inventory management services that keep tabs on your inventory, even if you’re not physically present to handle each transaction. Examining warehouse logistics provides a better picture of where your product will be stored, how it will be shipped, and the level of efficiency you can expect from an order fulfillment company. Customer databases are another tool that are helpful in tracking phone calls, orders and other important information about your customers. Gathering information about customers and storing it in a secure database helps you to better customize services and products for your customers.

2.How will this order fulfillment company handle my orders?

From step one, you want to ensure that the order fulfillment company you choose is safe. Next, when seeking an order fulfillment company, you should assess their reputation. How long has this company been around for? What do people say about them? Safety is often measured by time and experience, choosing an order fulfillment company should not be any different.

3.How will outsourcing to this order fulfillment company benefit my company?

Packaging and shipping your own orders can be expensive. Costs such as warehouse space, employees and machinery must be considered when fulfilling orders in-house. Considerations such as these are why many businesses choose to outsource their order fulfillment. With an order fulfillment company, businesses are able to save money due to more flexible staffing options, experienced and efficient packing, as well as cheaper shipping costs. Cutting in-house costs and stress frees up more time for your business to focus on what is important in-house.

Benefits of outsourcing include more than just cutting costs, they also include cutting the amount of resources necessary for running an in-house shipping operation. Outsourced fulfillment means no need for your own warehouse staff, warehouse space, packaging and the list goes on. Outsourcing may seem intimidating to some, but the benefits far outweigh the downfalls when you choose the right order fulfillment company for your business’ needs. And what’s more, if an order fulfillment center can provide value-add service like, customized packing, personal greeting card and other personalized service, that will surely ensure your business to a new level.

ChinaDivision is known in the industry as a one stop shop for all your order fulfillment needs. From order placement to delivery,
ChinaDivision walks with you every step of the way. To find out more information about
ChinaDivision order fulfillment, feel free to explore our website or give us a call. Here at
ChinaDivision, we provide the Solutions you need for the Growth you desire!

Creating Content to Win with Google and Your Customers

Content will be at the heart of everything you do on your website and beyond. What’s your core brand message? What do you want to stand for? What do you want to be known for? What do you want to write about, talk about, engage people on? What parts of your personal story are relevant here?

Of course, these questions represent only one side of the coin. The most effective content for you to create will sit in the sweet spot between what you as a brand want to talk about and what your customers are looking for. Publishing relevant and engaging content that meets customer needs will help you to rank highly in Google results and become a go-to resource for your target audience.

To find out what your customers want, you can use tools like Google Keyword Planner to review their search queries, you can find studies online, and sometimes you can simply talk to them! Find ways to answer their questions, solving their problems with your content. Can you write ‘how-to’ articles or step-by-step guides? Can you share your own personal experiences? Is there a ‘behind-the-scenes’ angle that can add interest? Creating different types of content, from broader lifestyle themes down to the detailed product information, will ensure that you have plenty to talk about on your site and on your social networks.

Choosing the best social media channels

It’s easy to be tempted by the newest shiny thing, and to want to be present anywhere, but spreading yourself too thin is a recipe for being completely ineffective. Choose 2-3 key platforms where you will focus your energy and activity.

The platforms you choose will depend on a few things, including your target audience and where they hang out – e.g. you might choose to be on Snapchat and Instagram for a Millennial target – and the type of content you are creating – e.g. if you create a lot of video then YouTube might be a good platform, if you’re confident being spontaneous and articulate on camera you might publish on Facebook live or on Periscope, if your business is in food and you can take a lot of beautiful images you might consider Instagram and Pinterest. If you’re really not sure, then Facebook is usually a good place to start – almost everyone is on Facebook!

Once you’ve chosen your 2-3 networks, you want to first of all set them up beautifully, creating cover images and profile pictures in the correct dimensions, filling in all the information fields, and so on; then you’ll want to create a publishing calendar whereby you stick to a schedule of posting regularly and consistently. Remember that it’s not just about marketing your product, social media is a two-way conversation with your potential or existing customers and you need to engage them on broader content themes with a more general lifestyle approach.

What You Can Benefit From eCommerce Search Engine Optimization?

eCommerce SEO is just which we do for eCommerce or large product base websites.

eCommerce Search engine optimization (SEO) is a bit different from what we do for normal business or service based website.

There are lots of complexity in eCommerce website, which you generally don’t find on normal cms based website.

  • Like few category or pages can be access via different URL with same duplicate content.
  • Creating sitemap for eCommerce website, getting them index, It’s a big task altogether.
  • Having Proper Site Architecture
  • Technical SEO
  • Content Writing & Images
  • Link Building & Marketing for eCommerce
  • Plus for large eCommerce website products are added and removed so they create broken links that have to redirected properly in SEO friendly way.

Most of the task which is done on website itself need deep understanding of SEO. If On Site SEO is done properly I guess more 70% SEO task is done. You will rank on so many keywords even without building a single backlink.

So if you focus on onsite optimization first and start right from the beginning of site architecture, you will have great success at generating more traffic & revenue.

Summary of 2018: Only When the Tide Recedes Can We Know Who is Swimming Naked

Although cross-border e-commerce is still very hot, volume is growing, platforms, sellers, third-party service providers are also constantly chasing industry opportunities, but in the past 2018, cross-border e-commerce is not so good.

From the macro environment: complex

Increase in entrants and intensify competition: With the increase of participants, cross-border e-commerce is experiencing a change from “Blue Sea” to “Red Sea”. Traditional foreign trade has transformed into cross-border e-commerce, and a large number of domestic Taobao and Tianmao sellers have entered the cross-border e-commerce industry. Sellers in India and other Southeast Asian countries have sprung up, and competition has intensified dramatically. The result is that the flow and resources are inclined to big sellers and high-quality sellers, which also means the crisis of small and medium sellers.

Unpredictable international trade environment : the outbreak of the Sino-US trade war also makes the world trade situation become ups and downs in a sudden, which is full of uncertainty.  Although it does not have a great impact on cross-border e-commerce, sellers are more or less feeling a little down. The cruel thing is that the United States announced the withdrawal of the Universal Postal Union process, which directly results in higher postage charges and higher operating costs of cross-border e-commerce.

As can be seen from the earnings of cross-border e-commerce head sellers, 2018 may be profitable, but all the money is in the warehouse. A large inventory backlog occupies a large amount of fund liquidity.

In 2019, cross-border e-commerce vendors will still face many challenges.  Externally, we should expand new markets and increase revenue. Competition between Europe and the United States and other markets has become more intense. It is better to open up a new market than to compete in the US and Europe. In fact, last year Amazon announced the opening of India and Middle East is a new signal to Chinese sellers.

Internally, refined and branded operation. Fine operation will become the mainstream, abandoning the rough operation in the past, such as following the trend to selling goods, to achieve intensive farming, it is worth mentioning that the use of big data will become a sharp tool for sellers to improve the fine operation. At the same time, the deterioration of seller’s price competitive advantage, the reduction of operation and logistics costs, the improvement of operation efficiency, service level, and the realization of healthy capital flow will become the direction of seller’s attention. A certain scale of sellers can timely branding.

But we’re still moving forward. ChinaDivision had just finished its annual meeting over the last week, In review of last year, CNstorm Group, the holding company records a new sales volume, way more than any years in the past.

Let’s hope for the best, but don’t forget, prepare for the worst. New journey, we are ready!