7-step Approach Works Best for Attracting New Clients

1. Identify Your Ideal Client

It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking. (Order fulfillment Company)

“Have a crystal clear picture in your head of exactly who you’re targeting,” says OPEN Forum community member Nicole Beckett, president of Premier Content Source. “Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.”

Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Few products appeal to that vast of a group of people, and overstating your market will prevent you from developing viable targeted strategies for attracting clients.

2. Discover Where Your Customer Lives

With your targeted customers in mind, “identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group.

Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.

3. Know Your Business Inside and Out

Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance. (order fulfillment services in China)

4. Position Yourself as the Answer

Give potential clients you come into contact with a good reason to try your services, which is your first step to making them loyal customers.

Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve. This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.

5. Try Direct Response Marketing

Your best bet for reaching out and touching customers is to use tactics to encourage them to complete a specific action, such as opt into your email list or request more information.

Create messages directed at your target market, suggests Motter. “Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices, because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they’d have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.”

6. Build Partnerships

Teaming up with businesses that offer complementary services offers you the opportunity to take advantage of synergy, which can be very effective in building a business. For instance, if you have a company that specializes in SEO, consider teaming up with a business that builds websites.

When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base, Beckett suggests. “Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they’ll be to come back.” (order fulfillment)

7. Follow Up

After your efforts to bring in business, always remember to close the loop, suggests Josh Sprague, CEO of Orange Mud. “Remember to set follow up tasks (follow up to sample sent, etc.), and execute your plan. So many leads and great conversations are wasted because you forget to follow up.” Doing this simple step is sure to get your client base to grow.

E-commerce Business Owner: How To Get Your Site Ranking In Google

When people are asking, how to get my website ranking in Google?(distribution center)One first and always priority thing is, create content that people are interested in, create content that makes you look like an authority in your business, for example, if you are selling fashion product, you can write article with good quality content that people actually want to read. You can start discussions like current trends, colors, seasons, how to accessorize, or how to be a confident people with fashionable product. (distribution center)You have to remember one thing, that those people are interested in, are your trends of topic, and you should work hard to output as much as you can about this content.

Another thing to be aware of is, that many people are selling the same products, then you may have a lot of content the same as thousands of other websites and sellers. This is quite a problem because Google doesn’t appreciate or value something called duplicate content. (distribution center)When people seeing these duplicate content, this is not a signal about trust and authority, it’s a questionable signal. So you need to re-write the descriptions of your products in your own voice. Just imagine when you put your own voice on it like, you are going to feel great! you are going to be more comfortable, now try it! Tell more about your product features, just to make your products unique!
Another thing to be aware of are e-commerce reviews. As we have mentioned, Google has stated publicly that they are interested in rewarding merchants that have good reviews, where the user experience or the customer experience is positive with these companies. (distribution center)Those stores and companies that have bad reviews will be out of the index. So you can encourage your customers to do product reviews, like users experience, user reviews can help or boost your sales, or at least an assistance to your website, this is what you need to do here.

And the final one is the blogs. Normally your website features a blog function, this is good for writing that traffic generating content. (distribution center) It’s good for writing content that people are actually interested in. This blog may not really about how to buy a particular product, but you can talk about the fashion trend, and how to avoid being injured with a function featured on a product. And not long after, you will find out those people interested in your products are willing to read your blog too, and even share your blog! A blog is also good for social signals as well. It’s good for getting people to subscribe to your content so that you can market to them on an ongoing basis, and a blog can be updated on an ongoing basis. (distribution center) If you update and new article on your blog every week, then Google knows for sure that your website is still in business, that your store is still running, and that it’s being maintained and updated – and that’s the kind of content that Google wants to show to it’s searchers.

ChinaDivision BigCommerce Order Fulfillment App Has Been Launched

In the past few months, ChinaDivision has constantly launched order fulfillment apps/extensions for Shopify, OpenCart, WooCommerce, Magento and eBay, all of them have helped ChinaDivision customers to streamline their e-commerce business and fulfill orders from different stores automatically. (BigCommerce Order Fulfillment) We have been receiving a lot of positive feedbacks for the smoothly running order fulfillment integration, now we launch another one, ChinaDivision BigCommerce Fulfillment App.

bigcommerce app

As we know that BigCommerce is a powerful e-commerce platform which has helped a lot of global online retailers to succeed. ChinaDivision order fulfillment app is a full-function tool for e-commerce business owners to sync data between BigCommerce stores and ChinaDivision order fulfillment system.

 

Who needs this app?

 

If you own a BigCommerce store and sell products globally, you need this app.

ChinaDivision BigCommerce order fulfillment app is specially developed for global e-commerce business, instead of spending a lot of money on running multiple warehouses worldwide, the BigCommerce store owners can out-source the order fulfillment to ChinaDivision and still get a seamless e-commerce business, just think of us as your in-house fulfillment team.

 

If you source products from China, you need this app.

ChinaDivision is located in Shenzhen, China, very close to Hong Kong. (BigCommerce Order Fulfillment) Relaying on the world’s biggest e-commerce wholesale platform (Alibaba), the super-quick China domestic shipping and the superior location, ChinaDivision are capable to help the BigCommerce store owners ship the cost-effective products out within 24 hours after the orders are placed. More than that, the near-source fulfillment solution provided by ChinaDivision can help the BigCommerce store owners save a lot of logistics fees.

 

If your products have complicated SKUs, you need this app.

Selling products with complicated SKUs, such as clothing, accessories or Phone cases, has particularly high requirements for the fulfillment system. ChinaDivision BigCommerce order fulfillment app can reduce errors by making all the processes automated. Without too many manually data transfer, the tech-oriented order fulfillment ensures that the buyers will always get what they ordered.

 

If you want to fulfill orders from multiple stores, you need this app.

Using a single ChinaDivision account, the BigCommerce store owner can fulfill orders from different stores and manage the inventory centrally. (BigCommerce Order Fulfillment) All the ChinaDivision order fulfillment apps/extensions support order number prefix customization, which means the e-commerce business owner can run multiple BigCommerce, Shopify, eBay, Magento, WooCommerce stores in the same time and still fulfill the orders centrally.

 

Why use this app?

 

Relies on the powerful order fulfillment system.

Our BigCommerce order fulfillment app is not only a plug-in, but also one of the parts of ChinaDivision fulfillment system. The effective inventory management, experienced manual operation and one-stop fulfillment service can help the BigCommerce store owners to establish a good brand image and improve the customer satisfaction.

 

One-click sync data.

After installing BigCommerce order fulfillment app, the seller can transfer the new paid orders to ChinaDivision fulfillment system with the help of order sync function, they can choose to do it automatically (once the buyer place the orders, the orders will be synced to the fulfillment system) or manually sync orders by clicking Create Order button once a day. (BigCommerce Order Fulfillment)After ChinaDivision processed the orders, the tracking numbers can be synced to the BigCommerce store and sent to the buyers through e-mails as well.

 

Real-time inventory update.

Wrong inventory information can lead to high order close ratio and unhappy consumers, so it’s important to make sure that it’s updated in time. ChinaDivision will subtract or add the corresponding quantity in total inventory once the products are purchased or returned, this can really take the hassles away when there are a lot of products come and go during peak seasons.

 

How to use this app?

 

Step1. Install ChinaDivision BigCommerce Order Fulfillment App.

You can get our BigCommerce order fulfillment app here. Authorize ChinaDivision order fulfillment app to your BigCommerce account, this ensures that ChinaDivision can collect data from your BigCommerce store.

 

Step 2. Define your using preferences of the app.

You can set the order number prefix here to avoid the existence of same order numbers when you fulfill orders from multiple stores.

 

Step 3. Start to sync orders and let ChinaDivision take care of the rest.

 

We will launch order fulfillment apps or extensions for more e-commerce platforms, please stay tuned.