What To Do When No One’s Shopping At Your On-line Store

As an online store business owner, you’ve likely encountered the frustration of low sales. You’ve reviewed your ad data and seen that customers are not clicking on your product ads. You’ve consulted site analytics and seen organic traffic flowing into your site, with visitors moving through to product pages. Nothing is working. (order fulfillment agent)

The number of people adding products to their carts is minimal. Most of those carts have been abandoned and no one is completing a purchase. You start to jump straight to conversion optimization. Or making small changes and conducting testing will reveal what’s holding customers back. Isn’t this suppose to be easy?

Maybe not. Before you start testing ideas you’ve read, about mastering conversion optimization, always take the “research-before-action” approach. Here are a few things to look into when your products aren’t moving. (order fulfillment in China)

1. Do price comparisons.

It’s a new product you haven’t been able to move, or a sudden slowdown in product sales, know that a good place to start that’s easy to research is the price of your product. Don’t limit yourself to just looking at competitors. Get broad with your product search. (order fulfillment in China)

Look at marketplaces like eBay and Amazon, and check Google Shopping Ads, as well as competitor sites. Is the product available in stores? At what price? Along with the listed price of the product, are other popular sites or stores offering discounts that can lower the price? Consider the shipping cost of each provider as well, as these could change the final cost. (order fulfillment agent)

Compare the prices and look at the final cost for the customer. Research shows that customers typically comparison-shop, often visiting up to three websites before making a purchase decision. Ninety-four percent of customers take the time to find the lowest price for a product before they buy it. (order fulfillment center)

If they can find it cheaper elsewhere, they’ll buy it there, causing your sales to fall (or to never materialize in the first place).

2. Review your audience targeting.

You have tight control over the audience you send to your online store through PPC ads and social promotions. If the clicks are coming, but no one is purchasing. Review your audience targeting. (Order fulfillment Company)

You already have a general idea of your audience, but, still need to narrow your focus further so you’re targeting the people most likely to purchase. “Our online behavior tells platforms a lot about our buying intentions,” says Rocco Baldassarre, CEO of Zebra Advertisement. “By combining data from different sources, Facebook is able to tell who is in the process of buying a given product.

“Therefore, you target people who are looking to buy something specific — for example, new vehicle shoppers in the market for a luxury SUV.”

3. Create an exit survey.

You’re getting decent traffic volume, but purchases are slim to none, implement an exit-intent popup. Rather offering a discount, create a simple survey visitors answer with a single click. For example, ask them what made them decide not to purchase, and offer as answers options like “price,” “browsing for later,” “didn’t like the choices,” etc. Remember to include an “other” option that allows visitors to briefly describe other reasons why they left. (Order fulfillment Company)

You won’t get 100 percent participation, but you should get some insight into why customers are leaving.

“There’s no way around it — it still sucks when people point out where you’ve failed them,” says Alex Turnbull, founder of GrooveHQ. “But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement.”

4. Check for common friction points. (Order fulfillment Company)

There are dozens of reasons why someone abandon his cart, making it impossible for you to pinpoint a single factor. For this reason, it’s helpful to run through a list of the most common causes of cart abandonment to see if any apply to your site. Common friction points to watch out for include:

  • High shipping costs
  • Forced account creation
  • Site too difficult to navigate
  • Not enough payment options
  • Shipping costs and information not readily available
  • Complex checkout process (order fulfillment services in China)

5. Review your metrics.

Your site analytics provide a wealth of information and insight into why customers may be bailing before making a purchase. Check the behavior flow in your Google Analytics to discover the path customers take through your site, along with their top exit pages. Ask the following questions:

  • Where are they leaving from?(order fulfillment process)
  • What path are they taking through the site (and does it line up with your expectations)?
  • Where are they coming from — is there purchase intent when they arrive on the site, or are they visiting for blog content, but not staying to purchase?
  • How long are they spending on your product or landing pages?

6. Check product positioning.

Check your metrics, take a few minutes to compare the data from any ad campaigns you’re running. Are you sending traffic to product pages, categories or your site’s home page? Your ads are generating interest and traffic, but most of it bounces off or not making a purchase, check the destination. Make sure customers are landing on a page that’s relevant to the ad. Make sure your copy captures the interest of the buyers. It clearly states your product’s value. (order fulfillment services in China)

Your images play a big part in connecting with the customer. Review your product pages for clarity, and load them up with high-quality images that support your compelling product descriptions.

“Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all,” says Jeff Delacruz, co-founder of Products on White Photography. “This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or [if you’re] selling on visual platforms like Pinterest.” (order fulfillment process)

Also, try to determine whether or not you’re effectively establishing trust. Even if the customer wants the product, he or she may hesitate to buy from you if you’re missing product reviews, contact information, security certificates and similar trust signals on your online store.

In many cases, reviewing the above recommendations can help you identify problem points when products aren’t selling. Ultimately, you should be able to move the needle when you have a good product that’s represented well to the right audience, at the right price. When all else fails, look to your product/market fit and consider whether or not the product is something your customers actually want or need right now.

Are You Ready For The Double 11 Shopping Carnival 

When it comes to year-end overseas shopping carnival , we’ve traditionally set our sights on black Friday and cyber Monday. But in fact, there is a local shopping carnival  going overseas in recent years, it is “double 11”.

When talking about “double 11 shopping carnival” (double 11), we all know that the sales volume is always on TOP in the world. (E-Commerce order fulfillment)But do you think this great event only happens in China? Too young Too simple! The shopping craze is now spreading around the world, and many overseas consumers are eagerly anticipating the “double 11”.

Facebook IQ commissioned an online survey (from October to December 2017) to explore the shopping habits of 40,965 consumers aged 18 and over in 27 markets around the world and compared Facebook data for those 27 markets.

Let the data tell you, as a cross-border e-commerce company going oversea, why do you need to prepare for the “double 11” promotion in 2018? (E-Commerce order fulfillment)

 

First, “double 11” is becoming a global phenomenon!

There is no doubt that the Chinese mainland is home to the “double 11” shopping carnival. But after seeing the huge success of the shopping carnival, a number of neighboring regions and countries, including Hong Kong, India, Indonesia, Thailand and the Philippines, also joined the party.

Apart from mainland China, Hong Kong is the most popular shopping market of “double 11” in the world. Thirty-eight percent of consumers surveyed said they had a shopping on  11th Nov, compared to 22 percent on black Friday and 16 percent on Cyber Monday.In Thailand, the shopping share of “double 11” respondents is already on par with “Black Friday”! (E-Commerce order fulfillment)

Second, Popular among Facebook users in Asia

According to Facebook’s statistics on the actual online conversion of e-commerce companies in Hong Kong, Thailand and the Philippines, it is not hard to see that “double 11” has become one of the hottest year-end shopping sections on our platforms. (E-Commerce order fulfillment)

Facebook counts the number of online business conversion quantity on the platform

Respondents in those regions or countries also said their shopping during the shopping section was more or less affected by Facebook or Instagram.Of those, 95 percent of Filipino respondents, 92 percent of Thai respondents and 77 percent of Hong Kong respondents said they got shopping desire from Facebook or Instagram.

One last thing, Facebook develops a global audience

While Black Friday and Cyber Monday are better known outside Asia, double 11 is not uncomfortably far behind, having already broken out in markets such as Spain, the United States, Turkey, Brazil and Mexico. (E-Commerce order fulfillment)

It can be said that “double eleven” has become a truly global shopping carnival.In fact, 11 percent of Turkish and 10 percent of Brazilian shoppers who participated in the shopping season said they had been on shopping during double 11.

 

 

Newslstter– A Considerable Way for E-marketing

Sending newsletters make or break your email campaigns. I am talking about the quality of the newsletters you send. Every day your subscribers look forward to reading information that will benefit them. Is it really worth the effort? What are some ways to reach your audience and make them stay? Here’s a guide to help you understand what it can do for your e-commerce business.

Set up your email campaigns accordingly to:

Capture new leads

Communicate with current customers

Portrays you as an industry expert

Foster leads until they become customers

You need good content to capture your customer’s attention. Creative content that will make them interested to sign up. Enough variety that keeps them coming for more and includes the following:

Sales and Discount offers

How To Articles

Links to articles your customers find interesting

Current trends

Company News

Add different campaigns that show video, competitions, personalized recommendation, animated images, and countdowns. They need to engaging otherwise your customers end up deleting or archiving your email. So what drives up email marketing? According to Hubspot Marketing Statistics, 64% of people prefer rich text emails. For images, 11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text.

There are ways to increase engagement and clickthrough rate through email marketing. Aside from the ones that I mentioned, relevancy, urgency, and aesthetics contribute to the highest click-thru rates.

 

Amazon Platform — Copious Traffic Source for Ecommerce Starter

From an operations employee of a professional e-commerce company to a self-employed entrepreneur, amazon is still the first choice.

Several reasons

  1. Platform Traffic

There is no doubt that amazon is now an e-commerce giant and the world’s largest e-commerce platform. (china ecommerce business)

finding a reliable traffic source is still the initially, of The primary seller

with the flow of the large platform to help you resolve the flow of this big problem.

So the more important thing to do with amazon is to focus on selection, supply chain, process optimization and profit optimization. (china ecommerce business)

Some people say amazon is hard to do now, can’t do list, can’t play black tech..

I want to say, this is the Chinese sellers crazy to exploit the research out of the strategy, is not what operational skills.This year, amazon’s review of illegal store closings killed a large number of sellers.

After all, amazon is not for the people who want to make a quick buck.

  1. Convenience of platform features

Amazon is for those who want to stay in business for a long time, and the platform is tightly regulated for sellers and very focused on user experience.
To be sure, e-commerce will always encounter many pitfalls, such as being poked by buyers and competitors. In the end, sellers themselves have no ability to maintain their customers, but only rely on the standardization of the rules of the platform. Amazon has done a good job in this respect. (china ecommerce business)

Good products, the operation of the white hat, in amazon will naturally slowly do up.
Want to make a quick buck, sell rotten goods, amazon will be a wave of these sellers wash off, after the accounting is amazon’s strength.
Platform operation means
The person that I contact doing ebay wants to turn to amazon, why?
Because ebay is a complete physical operation ah!
Go crazy with products, more SKU, then see the day through, then waiting for orders. (china ecommerce business)
To put it bluntly, you don’t know anything. You go to work for a company and you put something on the shelf. You don’t learn anything.

To run amazon boutique, you will learn:
1. How to select products, how to find blue ocean in amazon, how to avoid the bad routine of price war, how to plan your product line, how to consider product profit
2. Learn the traffic analysis, competitive product analysis, advertising analysis, and amazon SEO principles in terms of the internal operation of amazon website.
3. How to do data analysis, how to optimize the flow and transformation of products, and how to maximize the benefits of advertising. (china ecommerce business)

  1. Brand planning, how to operate off-site, off-site drainage and so on after the product line is planned.
    Amazon operation is more like a product manager. It should be planned and operated by itself from selection to operation, cost accounting and brand promotion.

 

What Is the Use of Google’s Mobile-First Indexing and Ranking

Mobile-first indexing means that Google would primarily use the mobile version to rank pages from a website, to understand the structured data and to show it accordingly in the mobile search results.

whether you are a businessman, student or entrepreneur ,if you have a website then Mobile-first indexing is the right tool for you. (E-Commerce order fulfillment)

Your Google Ranking Will Depends Entirely on Your Mobile Site

Why Mobile-first index?

Speed Matters :

Your website’s loading speed is matter, because for making first impact your website will have to open less than 5 seconds.

If your web page can load within 2 seconds its too good for your business.

Because if your website load slowly then may be in 7-8 seconds or more then user will go back and click on other web link. (ecommerce order fulfillment)

In result, you will lose your new customer or follower .

Easy To Read:

This is 2nd most important thing you will have to notice because you know that smart phones are available in different sizes.

Then you will have to keep font size in standard manner between 13 to 15 pixels. Don’t say your customers to Zoom. (E-Commerce order fulfillment)

Optimize Image:

This column belongs to speed but I want to tell you, if your website is loading slowly then check your website’s images.

If you already know that then compress your website images first then use them.

If you have a responsive website then this should not negatively impact your Google search ranking infect it will boost your Google ranking if your competitor don’t have a Mobile Friendly Or Responsive Website. (E-Commerce order fulfillment)

 In order to have all these elements taken into account, you must be sure you follow the next steps:

Make everything flexible: layouts, image sizes, text blocks.

The picture element must be used when a responsive design determines how different images appear on some types of screens.

Make text accessible. Once you set up a smaller resolution, make sure the text is easy to read and there is sufficient contrast. Don’t use text within graphic, because it will become unreadable in different sizes. (E-Commerce order fulfillment)

Create fluid heights and widths.

Set up a meta view-port tag which gives directions to the browser about the website’s dimension and scale.

Use at least 3 breakpoints, one for each device, such as mobile, tablet, and desktop. A break point is the media query value that marks the transition to a new class of devices. (ECommerce order fulfillment)

The lack of a mobile-friendly experience can impact negatively on the rankings of that site. On the other hand if a site has a good mobile experience, it shall receive a good ranking boost, even when searched on the desktop.

So, what is your next plan?

 

Cross-border E-commerce Relies On Last-mile Policy

Logistics is the backbone of the economy, providing the efficient, cost effective flow of goods on which other commercial sectors depend.

Recently, Amazon has launched a last-mile delivery program, which are powered by entrepreneurs. (cross-border e-commerce business) In other words, Amazon just launched its own UPS competitor of sorts, by offering leased vans, training and resources to those who want to drive for Amazon instead of Uber.

Amazon will continue to work with existing partners, including UPS and FedEx, in addition to the USPS and smaller last-mile delivery partners. (cross-border e-commerce business) As Amazon’s business continues to grow, it will need these partners’ help to get packages to customers for the foreseeable future.

“We have great partners in our traditional cariers and it’s exciting to continue to see the logistics industry grow,” said Dave Clark, Amazon’s senior vice president of worldwide operations, in a statement about the launch. “Customer demand is higher than ever and we have a need to build more capacity. (cross-border e-commerce business)As we evaluated how to support our growth, we went back to our roots to share the opportunity with small-and-medium-sized businesses. We are going to empower new, small businesses to form in order to take advantage of the growing opportunity in e-commerce package delivery.”

At present economic sentiments, the logistics & warehousing industry continued to witness growth largely due to growth in retail, e-commerce and manufacturing sectors. (cross-border e-commerce business)

So the above are the observations for the policy maker, they can help to build a more liberal environment, to encourage the E-commerce’s growth of business.

Think About Using Mobile Commerce to Boost Your Business

Many times we got confused about considering many e-commerce website to search a product and its too difficult to differentiate among them what to consider and what to eliminate. (distribution center) Mobile commerce is huge, and it’s only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of m-commerce within the online retail world. (distribution center) With almost everyone with real buying power adopting smart phones and tablets, then you have to optimize your site for better mobile viewing and conversions.
With new gadgets on the market people are more attracted to try out every aspect what can or can’t be done online. (distribution center) So, what is your consideration now?
Don’t you want to make a mobile website to better suit your business?

E-commerce Business Owner: How To Get Your Site Ranking In Google

When people are asking, how to get my website ranking in Google?(distribution center)One first and always priority thing is, create content that people are interested in, create content that makes you look like an authority in your business, for example, if you are selling fashion product, you can write article with good quality content that people actually want to read. You can start discussions like current trends, colors, seasons, how to accessorize, or how to be a confident people with fashionable product. (distribution center)You have to remember one thing, that those people are interested in, are your trends of topic, and you should work hard to output as much as you can about this content.

Another thing to be aware of is, that many people are selling the same products, then you may have a lot of content the same as thousands of other websites and sellers. This is quite a problem because Google doesn’t appreciate or value something called duplicate content. (distribution center)When people seeing these duplicate content, this is not a signal about trust and authority, it’s a questionable signal. So you need to re-write the descriptions of your products in your own voice. Just imagine when you put your own voice on it like, you are going to feel great! you are going to be more comfortable, now try it! Tell more about your product features, just to make your products unique!
Another thing to be aware of are e-commerce reviews. As we have mentioned, Google has stated publicly that they are interested in rewarding merchants that have good reviews, where the user experience or the customer experience is positive with these companies. (distribution center)Those stores and companies that have bad reviews will be out of the index. So you can encourage your customers to do product reviews, like users experience, user reviews can help or boost your sales, or at least an assistance to your website, this is what you need to do here.

And the final one is the blogs. Normally your website features a blog function, this is good for writing that traffic generating content. (distribution center) It’s good for writing content that people are actually interested in. This blog may not really about how to buy a particular product, but you can talk about the fashion trend, and how to avoid being injured with a function featured on a product. And not long after, you will find out those people interested in your products are willing to read your blog too, and even share your blog! A blog is also good for social signals as well. It’s good for getting people to subscribe to your content so that you can market to them on an ongoing basis, and a blog can be updated on an ongoing basis. (distribution center) If you update and new article on your blog every week, then Google knows for sure that your website is still in business, that your store is still running, and that it’s being maintained and updated – and that’s the kind of content that Google wants to show to it’s searchers.

A Guide to Starting an Importing & E-commerce Business

When you’re trying to start a new business from scratch, you’ll find your mind running in circles unless you have a clear direction to run into.
(e-commerce business) Actually,any kind of business model is simple, but still there are people overthink of it. So, it’s important to understand your plan before starting a business, like starting any business, will require taking some risks.

Here is the roadmap for your:

1, Find a good product – You’ll need to brainstorm, research, and select a product(s) to import & sell.(e-commerce business)

2, Find a good supplier – Once you’ve decided on a product, you’ll need to source that product from a stable supplier. One important source you can’t miss is, any source from China, like Alibaba, Another option is AliExpress.com, Alibaba’s site for smaller orders. (e-commerce business) You will generally get better prices for the same amount on Alibaba if you are willing to put in the effort to communicate with suppliers, but AliExpress is always an option.

3,Buy some samples – You’ll want to place a small sample order to test & validate your product.

4,Scale it up – Once you’ve validated your product, your new business first step finished.
And beside this, here are some rules you should follow:
Don’t buy in bulk from a factory until you have their samples in your hands; (e-commerce business)Don’t let any supplier convince you they can’t ship small sample orders, they are just trying to squeeze you; Don’t buy from a company that won’t accept Trade Assurance or PayPal; Don’t buy counterfeit crap. Not that there isn’t money to be made, it’s just a bad business to build (and illegal); and always remember, Don’t buy a lot of inventory in the beginning.
However, no matter what product you are selling, you will still need a service provider to assist you in order fulfillment. And ChinaDivision is always your best choice.

By following ChinaDivision, you will be hassle free on your new business.
(e-commerce business)ChinaDivision.com is a leading service provider of China drop shipping, warehouse fulfillment, supply chain management and global shipping from China. With FREE warehousing for 90 days, state of the art warehouse management system, FREE API & plugins, we are confident to expand your business to new territories. We also provide customized value-added services including assembly, customized package and business inserts.
Now visit our wensite for my information: www.ChinaDivision.com

Things to Consider Before You Choose an E-commerce Platform

Whether you are an ecommerce manager working for a large retail company or the owner of a downtown boutique, once you decide to launch (or migrate to) a new ecommerce store, you face the question: (china ecommerce)

Which ecommerce platform should I choose?

Here’s some help for you. This guide will summarize and cover the main points, as simply as possible, on which you can make your decision.

Also, you will learn about the main features and characteristics of the 5 most popular ecommerce platforms so you’ll see which may suit your needs the best.
(china ecommerce) We have mercilessly narrowed this plethora of options down to 5 platforms that we believe would serve the needs of the great majority of e-tailers.

If you have extremely special requirements, you still have the option to have your own online store developed from scratch, but that, of course, is a different story.

These 5 platforms are the following:

Magento
Shopify
WooCommerce
PrestaShop
BigCommerce

All together, for these 5 platforms, there is a plethora of different core features, add-ons, extensions, and apps. (china ecommerce)Many of them perform the same or similar functions, some are more developed and user friendly than others.

As you can see, there are lots of aspects you need to consider before choosing an ecommerce platform.

But the most important is your own business objectives and needs. (china ecommerce)The more precisely you can define them, the better and easier you can make your choice.