How To Conduct Email Marketing For Crowdfunding Projects

 

There are many aspects to consider in the successful launch of a crowdfunding activity, such as shooting an appropriate video for the crowdfunding platform, creating a landing page with high conversion rate, opening social media accounts and operation, contacting public relations, placing appropriate and accurate advertisements, etc. One of the most important thing is the use of email marketing to facilitate user transformation.

The subject line of the email should be based on its emotions and urgency and make it as simple as possible, do not use any junk words.Try to avoid using a particularly official voice in emails, but use the tone of a letter between friends.

An email has a single goal and a single call to action: forwarding, watching video, participating in a lottery, buying, etc.;Insert the product picture with high texture to increase the user’s desire to buy. (Crowdfunding Order Fulfillment)

 

When you’ve written an email, inserted a beautiful image, and clicked the “send” button, you think this will make everyone happy? Absolutely not.After the email sent, all we need to do is analyze and judge the performance of the email according to the data.The three most critical statistics for evaluating an email are delivery rate, opening rate and click-rate.

Delivery rate, refers to the percentage of mail you send that reaches the other person’s inbox successfully.Failed deliveries include mail address errors, messages judged as spam by the server, and so on.Delivery rate is an indicator of whether your mailing list is healthy.If the source of the mail is unknown (it is not recommended to buy an email address for marketing), this will cause a lower rate of delivery .

Open rate, refers to the percentage of people who have opened your email as a percentage of those who have successfully delivered it to their inbox.Once the message arrives in their inbox, all we have to do is get them to open it.Title (preview content) and sender (individual or company?)Is the most important factor affecting the open rate of mail.The subject line of the email needs to be taken care of by the user and should be relevant and describe what they should expect when they read the entire email.With 50% of emails now open on your phone, it’s best to shorten the title (or main content) to less than 25 characters.

Click rate, refers to the percentage of people who have clicked the mail button as a percentage of those who have successfully delivered it to their inbox.Another variant is click to open, which refers to the proportion of people who have clicked the mail button as a percentage of those who have opened it.It is more recommended to use the latter to evaluate whether the mail content is relevant.To achieve a high click-through rate, it is necessary to segment the people in the mailing list, discover and push the content they are interested in.

Above are some notes about the use of email marketing in the crowdfunding process.

 

How Does Email Marketing Work

Email marketing is pretty simple; you plan your strategy, choose your email marketing tool that integrates with your CRM, build your list, prepare your campaign, send your emails, track and measure your performance.

Perhaps, the million dollar question should be, “how can you make email marketing work?”

There is no one size fits all in email marketing. Your strategy will depend on your plans or goals and your target audience or market. Learn to use different email marketing tactics; if one strategy does not give you a good result, do not stick to it. Rather, test another strategy or combination of strategies until you find out your best formula.

These are some of the tactics that work for other businesses which might work for you:

Offer Offers in Your Emails

Making offers in emails is not only for ecommerce business. Regardless of what business you run, you should know how to spark the urge of people to get something they want. It can be giving them discount coupon, freebies, or general promotion. Example is Uber’s emails to its subscribers where they let them know about current deals and promotions.

However, you have to make sure that your approach is not too sales-y, instead make it look like you are being helpful. e.g., InvisionApp’s newsletters composed of their best blog content, or their favorite design links for the week (they give away free design often).

Subject Lines and Contents

> Subject line and preview text that are catchy making people open the email. BuzzFeed makes awesome subject lines and preview text that are short but punchy and perfectly fits with the rest of its content. For example; if their subject line is a question, the preview text is the answer.

> Rich-content email marketing strategy is one of the strategies used by SaaS businesses. It is normally done by creating a piece of content, usually infographics or videos and tell the people about it through an email. An email opt in form is in place where people are required to join before they get the full content.
Build Strong Relationship

> Uber nailed this tactic by sending all their communications telling their brand’s story. This is an approach in gaining brand loyalty.

> TheSkimm emails commemorate special occasions such as anniversary or birthday emails. Their tactic of asking their subscribers to be brand ambassadors and require them to share the link to their friends is pretty clever.
Overall, email marketing can be your golden ticket to your business success and according to last year prediction, the return will get higher in the succeeding years. So, if you have not jump on the bandwagon, now would be the best time to do so.

Newslstter– A Considerable Way for E-marketing

Sending newsletters make or break your email campaigns. I am talking about the quality of the newsletters you send. Every day your subscribers look forward to reading information that will benefit them. Is it really worth the effort? What are some ways to reach your audience and make them stay? Here’s a guide to help you understand what it can do for your e-commerce business.

Set up your email campaigns accordingly to:

Capture new leads

Communicate with current customers

Portrays you as an industry expert

Foster leads until they become customers

You need good content to capture your customer’s attention. Creative content that will make them interested to sign up. Enough variety that keeps them coming for more and includes the following:

Sales and Discount offers

How To Articles

Links to articles your customers find interesting

Current trends

Company News

Add different campaigns that show video, competitions, personalized recommendation, animated images, and countdowns. They need to engaging otherwise your customers end up deleting or archiving your email. So what drives up email marketing? According to Hubspot Marketing Statistics, 64% of people prefer rich text emails. For images, 11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text.

There are ways to increase engagement and clickthrough rate through email marketing. Aside from the ones that I mentioned, relevancy, urgency, and aesthetics contribute to the highest click-thru rates.