How to Improve Search Ranking And Web Traffic

Some people say that SEO doesn’t apply to ecommerce and that Google will naturally pick them up and bring in new traffic.

But this simply isn’t true.

If your competition are optimizing their websites and you’re not – the result? They’re taking ALL your traffic and customers. Ignore SEO at your own peril.

If you’re not taking ecommerce SEO seriously- you’re losing money. Period.

So let’s take a quick look at what techniques you can use

 

1.Get your site audited! It is important that before you start working on anything else, you get a solid SEO foundation.

You wouldn’t build a house without a blueprint!

You can use a few different tools such as

Screaming Frog

Siteliner

SEMrush

Start with Screaming Frog and you can identify everything from Missing Canonical Tags right through to duplicate content. Siteliner will support with finding duplicate content and SEMrush actually have their own dedicated auditing tool.

So seriously, you need to get your site audited before even thinking about keywords or developing a link building strategy! You’ll solve a ton of problems as well as making it easy for google to crawl.

 

  1. Have a look next at the speed of your site. Do not underestimate the importance of this step.

If your website takes longer than 3 seconds to load you lose 40% of visitors.

Don’t wave goodbye to all those potential earnings, go to GTMetrix and get a speed analysis. Which will look something like this.

As you can see this example has an awful site speed of nearly 5 second load time and you have already learnt what will happen if this was your site.

In my personal experience, I have been able to increase earnings by $30,000 in 6 hours by increasing my website’s speed.

 

  1. Then you need to look at the architecture of your website. Keep it simple by making sure your site hierarchy is just that Simple.

A good rule of thumb to stick to, is to make sure your visitors can get from your homepage to your product pages with just 3 clicks. This will not only make it easier for search engines to crawl but also your viewers!

This time let’s take a look at a good example…

If it has a lot more pages to click through for example 7 – 10, then you’ve got some work to do.

 

  1. 4.Keywords are one of the major ranking factors for google.

Keyword research can be tricky, especially with ecommerce SEO, there are 4 main factors you need to consider when doing research for this specific type of keyword.

 

Search Volume – the best way to determine the best volume for a keyword is to take other high-traffic keywords as a benchmark.

Intent – you want people to get to your website who are at the right stage of the sales funnel.

Relevance – picking relevant keywords is simply a matter of thinking what you can offer that matches the given keyword.

Competition – you must pick keywords for which you can realistically rank.

You can use tools like AHrefs and SEMrush to assist you in your keyword research.

The last stage is to optimize your onsite SEO for your target keywords.

Here is a list of factors that you need to look at…

Your Title Tags

Meta Descriptions .

Headings and Subheadings (H1, H2, etc.)

Images

Schema Data

Internal Linking For Ecommerce

Show Your Value Proposition

Use As Many High Quality Pictures As Possible

Write Amazing Product Descriptions

Use Testimonials (or customer reviews)

Link building

So you should now be able to see why you need to use SEO on your ecommerce site.

 

How To Search For New Keywords With Keyword Planner

Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

You can use Keyword Planner to accomplish the following tasks: Research keywords and Get historical statistics and traffic forecasts.  It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

How to search for new keywords

1, Sign in to your Google Ads account. Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue.

2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.

3, Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one: Words or phrases that describe what you’re advertising. The URL of a web page or entire website related to your business.

4, Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data.

With your results, you can use the Keyword ideas page to:

  • Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
  • See search volume data for your keyword ideas by date range.
  • See visualizations broken down by search volume trends, platforms, and location.
  • Download keyword ideas.
  • Add keywords to your plan to get forecasts broken down by location, language, or network settings.

Download keyword ideas. Add keywords to your plan to get forecasts broken down by location, language, or network settings.

How to get forecasts and historical metrics for your keywords

1, Sign in to your Google Ads account.

Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. Learn more about manager accounts

2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.

3, In the “Get metrics and forecasts for your keywords” search box, enter or paste a list of keywords, separated by commas or line breaks.

4, Click Get started to see your forecasts.

5, To see your historical statistics, like average monthly searches or competition data, click Historical metrics at the top of the page.

With your results, you can use the Forecasts page to:

  • Get updated keyword forecasts based on potential bids.
  • Sort your results by clicks, cost, match type, impressions, CTR, or average CPC.
  • Customize your forecasts by date range to see how seasonality affects traffic.
  • Visit the Plan overview page to see forecasts for top keywords, locations, and devices.
  • Download plan forecasts in an Google Ads Editor-friendly format.

With your results, you can use the Historical metrics page to:

  • See historical statistics for your keyword ideas by date range.
  • Download historical statistics of the keywords in your plan.