Five Ways to Avoid Competing on Price with Other E-commerce Retailers

Competing on price alone is one of the worst business strategies an e-commerce retailer can come up with, it damages the brand, makes everyone suffer from little profits, and guess what? The cheaper you sell your products, the lower price the consumer will look forward to, its bottomless. Here are some tips for e-bay/Amazon/Shopify or other e-commerce sellers to avoid price war.

Five Ways to Avoid Competing on Price with Other E-commerce Retailer

Find unique product source. Sign the exclusive supply contract with your supplier, cooperate with the independent brand owners, design the products by yourself… Try everything to make sure your product source is unique. If the consumer can’t find any one else sell the same products, they can’t compare prices. This is the most basic method to avoid competing on price.

 

Differentiate your products with powerful brand strategy. If you sell hot-sale products, there are still ways to differentiate your products. The best way is to pay more attention to marketing and branding. For the global e-commerce sellers, it may be tricky to transfer the brand strategies to reality, since both the suppliers and consumers are far away. ChinaDivision brand upgrading service is here to help. Print logos on the boxes, use customize packages, put catalogs in the packages, mark the brand name on the shipping labels… What you need is what we will provide. ChinaDivision also provides gift fulfillment service to help the business owners to send holiday gifts to the customers and VIPs.

 

Choose the dedicated fulfillment solution. If you want to differentiate your products, which is the key to avoid competing on price, DO NOT DROPSHIP. Dropshipping may be the easiest way to get into e-commerce business, that means almost anyone can do it. I guess none of the dedicated e-commerce sellers want to be equaled to the amateurs and copycats just because they also use dropship. The experienced order fulfillment company like ChinaDivision provides dedicated fulfillment service with more advanced service items compare to dropshipping. Thanks to the multiple years of experiences in manual operation optimization, inventory management and global shipping, ChinaDivision can provide the effective and tech-oriented fulfillment service including easy to use user center, multi-platform fulfillment integration and flexible shipping solutions.

 

Pay attention to your service ranking and other metrics on the e-commerce platform. The e-commerce websites like eBay and Amazon use rating system to regulate the sellers, the seller who gets more positive item reviews, less closed orders and lower refund rate will get the better rating. A better seller rating will make your listings rank higher in the website and the consumer will find your products first instead of your competitors’. More than that, people are prefer to buy from a good-rating seller even though the products are more expensive.

 

Provide more than products. Why people still go to the Apple Store when they can buy an iPhone online conveniently? Because the Store provides extra services and better shopping experiences. An online store may have a lack in shopping experience compare to those fancy shopping malls, but there is still room for improvement. Beautiful web design, thoughtful customer service, shorter shipping period, door-to-door delivery… provide as many supporting services as you can instead of just selling the product itself. What you give out today can pay a certain return soon.

How to Sell on Amazon China

Amazon.cn is Amazon’s regional website in China. Because of two reasons, selling on Amazon China is a good idea for the e-commerce sellers who want to expand their business to China (especially mainland China). Reason one, big e-commerce websites like Amazon have accumulated a certain brand approval and a large user group, selling on it can help the e-commerce runner get more traffic with less marketing budget. Reason two, Amazon China is targeted at China mainland market, which is very huge. In the year 2016, China has become the world’s largest online retail market, and it’s still growing, there is a research shows Chinese online retail market will grow to $1.7 trillion by 2020.

 

To sell on Amazon China, there are 5 things to consider.

 

Product source. As I said in How to Choose Product Source from Alibaba and Taobao?, there are a lot of cost-effective products in Alibaba. Sourcing products from China and sell them on Amazon.cn can save a lot of logistics fees.

 

Use FBA or not. FBA(Fulfill by Amazon) is the fulfillment service provided by Amazon company. There are some preferential policies for the FBA users who sell on Amazon, but there are restrictions as well. According to the restriction, the products should be “ready to be fulfilled” before they are sent to FBA, or Amazon will charge handling fees which are calculated by units. It’s better to consider your labor, time and financial budget before making this decision.

 

Warehouse location. If you decide to not use FBA or you need FBA prep service (ChinaDivision provides FBA prep services including goods receiving, inspection, repacking, labeling,etc), you had better to choose a warehouse in the right location. On the precondition of saving the logistics fee, there are two options for the Amazon China sellers: mainland China warehouses and Hong Kong bonded warehouses. ChinaDivision Amazon China fulfillment service is based in both of the locations, it helps the sellers to deal with the consumer exchange & refund in the mainland warehouse and send packages from Hong Kong warehouses, which achieves the lower taxes and better shopping experiences in the same time. You can see the advantages of using HK bonded warehouses intuitively in this image.

hk bonded warehouse

 

Shipping solutions. After considering the warehouse location, the Amazon sellers have to choose shipping solutions. ChinaDivision Amazon China fulfillment service includes recommending suitable shipping solutions for the sellers.

 

Brand strategy. ChinaDivision provides a series of brand upgrading services, such as labeling the brand name on the packages, printing logos on the boxes, putting inserts, etc. It’s up to the seller’s choice.

 

3 steps to sell on Amazon China.

 

Register an Amazon China seller account. One Amazon account can not be used on different regional websites, the seller can not use the Amazon.com account to sell products on Amazon.cn, so you have to register an Amazon China seller account first.

 

Choose an Amazon China fulfillment partner. ChinaDivision is a full-service Amazon China fulfillment service provider, which can provide all the services, tech support and expertise for the seller who want to sell to China.

 

Start to make sales. With the help of ChinaDivision Amazon China fulfillment service, the sellers can only focus on the core business and make more sales.

Oberlo vs ChinaDivision Fulfillment Integration

Oberlo is a well-received Shopify app, just like ChinaDivision fulfillment app, it is free and helps you ship products directly to the buyers from China, meanwhile they both have their own advantages.

 

 oberlo vs chinadivision

 

Oberlo

Integrates with sourcing. After installing Oberlo, as soon as the Shopify sellers find something they like on AliExpress, they can one-click sync the items to Shopify, and push them to the store after a few steps of setting. But this is only available for Shopify store and AliExpress, if you want to source from other Chinese websites, such as JD.com or taobao.com, and integrate the items to your store, then Oberlo can’t help you.

 

Drop-ship, no inventory budget. Drop-shipping is a beginner friendly fulfillment solution, the AliExpress sellers can drop-ship their products directly to the consumers, which not only saves hassles but also cuts the inventory budget. But this requires the expertise of the drop-shippers, because the e-commerce sellers don’t have the opportunity to inspect the products. It may be frustrated to not have the control over the matter which impose direct influence on the customer satisfaction.

 

ChinaDivision Fulfillment Integration

More advanced fulfillment services. Despite ChinaDivision also sends products directly to the end-consumers, just like the drop-shippers do, ChinaDivision fulfillment app is very different from Oberlo. Because unlike Oberlo, the single Shopify app relaying on the vendors on AliExpress, ChinaDivision fulfillment integration is based on a dedicated order fulfillment company in China. ChinaDivision provides more advanced fulfillment services than the drop-shippers, when the drop-shippers pay more attention to the products itself, ChinaDivision focuses on services. The brand upgrading and other value-added services provided by ChinaDivision can bring the impressed visual identity and better customer satisfaction, which will distinguish your brand from your competitors.

 

Integrates with multiple e-commerce platforms

ChinaDivision fulfillment integration includes a series of fulfillment plug-ins for multiple widely used e-commerce platforms, not only the Shopify app, but also the Magento fulfillment extension, OpenCart fulfillment extension, WooCommerce fulfillment plug-in and many more. Even if the e-commerce seller change the platform of the store, or have multiple stores on different platforms, he/she can use the single ChinaDivision account to fulfill the orders synchronized from different stores.

 

Integrates with multiple Shopify stores. There is a note in Oberlo help center says: Once you connect Oberlo to a Shopify Store, you won’t be able to switch to another one. It means that only one Oberlo account is available per Shopify Store. ChinaDivision Shopify fulfillment app can integrate with multiple Shopify store, as long as each order owns exclusive order number (to achieve this, the e-commerce sellers can modify the prefix of order numbers with ChinaDivision Shopify fulfillment app), orders from different stores can be fulfilled with one ChinaDivision account and the inventory will be managed centrally.

 

No vendor limit. ChinaDivision fulfillment integration doesn’t have limit to vendors, they don’t have to be AliExpress sellers. As long as they send goods to ChinaDivision’s warehouse in Shenzhen, ChinaDivision can receive & inspect the goods and start to fulfill orders once the fulfillment integration syncs orders from the store.

 

In conclusion, Oberlo and ChinaDivision fulfillment integration are both good choices for the e-commerce sellers who sell made-in-China products and want a automated, seamless fulfillment service. The difference between these two is, Oberlo more focuses on simplifying the sourcing while ChinaDivision fulfillment integration pay more attention to providing better fulfillment services.

Improve Your Business By Using ChinaDivision Amazon China Fulfillment Service

Amazon China (domain name Amazon.cn) is the regional website of Amazon.com based in Beijing, China. Amazon China has a shopping region called Global Store (海外购), which is specifically designed for Chinese consumers to buy global products. Because of the brand influence of Amazon, Amazon Global Store has become one of the most trustworthy places for Chinese people to buy items from abroad.

 

Amazon China fulfillment

 

ChinaDivision Amazon China fulfillment center can improve your business in the following ways:

Amazon China is targeted at Chinese consumers — Give your business a larger market.

Different from Amazon.com, Amazon China is more friendly to native Chinese consumers. The website is in Chinese, all the prices are in RMB. In this case, Chinese consumers are more inclined to buy foreign products from Amazon China, although the same products on Amazon America usually have more attractive prices and more promotional activities. Selling your products on Amazon China can help you expand your business to China, the world’s biggest e-commerce market, and make more sales.

 

The products can be manufactured in mainland China — Lower the budget.

A lot of international brands own their OEM (original equipment manufacturer ) in mainland China. The advantages of having your products manufactured in China are obvious, quality service, lower price, hassle-free logistics, etc. With the help of Chinese OEM and ChinaDivision Amazon China Fulfillment service, the e-commerce sellers can run a business with millions of orders with very low budget, makes it possible to invest more money in brand building and promotion.

 

ChinaDivision can provide a series of value-added services — Create brand awareness in China.

Because of the historical, political and other reasons, e-commerce market in China are very different from the Western. In order to establish brand awareness within millions of Chinese consumers, the e-commerce sellers had better to come up with more strategies to adapt to the whole new market. As the supplement of manufacturer’s service, ChinaDivision can provide more experienced value-added services such as kitting, assembly, putting insert, labeling, customize packaging, etc. The advantages of these services are particularly prominent when the brand owns multiple manufacturers and the products have to be handled centrally.

 

Orders are fulfilled in HK warehouses — Efficient & Hassle free.

After the goods are done processing in the manufacturer’s factory or ChinaDivision warehouse, they will be shipped to the warehouse in Hong Kong. ChinaDivision has developed a deep cooperation with HK Yunda Express, SF Express and EMS, each of them owns multiple bonded warehouses in Hong Kong. Once the buyer purchased some of your products on Amazon China, the warehouse will start to fulfill the orders instantly, and Amazon China will treat your products as “Send from bonded warehouse of HK”.

 

The packages are shipped from HK — Better customer satisfaction.

None of the Chinese consumers will be happy to see the just purchased foreign products are shipped from mainland China, so it’s better to storage the products in HK, this not only saves the logistics fee, but also do no harm to your international brand image.

 

If you are interested in ChinaDivision Amazon China fulfillment service, please send us a fulfillment quote.

Third-party Fulfillment: Fulfillrite vs efulfillmentservice(EFS) vs ChinaDivision

US based fulfillment company: fulfillrite and efulfillmentservice(EFS)

Fulfillrite and efulfillmentservice(EFS) are both US based fulfillment company, here is the comparison.

Fulfillrite and efulfillmentservice comparison

As third-party fulfillment companies in the USA, Fulfillrite and EFS both have their own advantages and featured services. For the e-commerce sellers whose market are mainly in North &South America, who want the buyers to receive goods faster, they are good options.

But for the sellers who import products from China, things may be a little tricky. What if the Chinese suppliers send the wrong goods to fulfillment center? The exchange will be a long journey.

 

Local China fulfillment company: ChinaDivision

 

Compare to US based fulfillment company, ChinaDivision has the following advantages:

 

Low out-factory logistics fee. ChinaDivision warehouse locates in Shenzhen, Guangdong, the area gathered many manufacturers. Shipping from the manufacturer’s factory to the warehouse is fast and cheap, since it’s domestic shipping, the goods will arrive ChinaDivision warehouse within 1-2 days. Near-source is the superiority which ChinaDivision beats the US based fulfillment centers, it can save logistic fee by reducing the international transit times.

 

Better supplier communication. For local China fulfillment company, communicating with the Chinese suppliers is never a problem. Especially when some problems (such as packing errors, the packaging doesn’t meet the requirement or customer refund ) occur, the smooth communication takes the mess away and brings better customer satisfaction. Once the goods arrived at ChinaDivision warehouse, we will inspect them as your requirements, any mistakes can be corrected within a week.

 

Rich supplier resources in China. Relay on the developed manufacturing industry of China, the clustering of e-commerce businesses has made a complete supply chain. The supplier resource is particularly rich in Guangdong province. The e-commerce sellers can easily get quality package making, insert printing and low-price gifts suppliers, more than that, their products can all successfully arrive in ChinaDivision warehouse in 2 days.

 

Cost-effective warehousing service. Another advantage of local China fulfillment company is the lower cost. ChinaDivision provides 90 days free warehouse service, which will cut the warehousing budget. Not only that, ChinaDivision also owns the back up warehouse with large space, allows the e-commerce sellers to keep a big amount of goods in stock and enjoy cost-effective warehousing service at the same time.

How to Choose Order Fulfillment Service Provider in China?

Because of the cheap labor and developed manufacturing industry, sending from China fulfillment service are the first choice of a lot of e-commerce sellers. Most of the order fulfillment service providers in China are located in Shenzhen, which is very close to the logistics hub HongKong. Recent years more and more companies start to provide order fulfillment service, but their service level are very uneven. Be ware of the unqualified companies with lousy services, they will drag your business down and make you suffer from money loss. Here are some tips to choose quality order fulfillment service company in China.

How to Choose Order Fulfillment Service Provider in China

Consider the tech strength

Global shipping related order fulfillment involves a lot of orders and sections, so it need technologies to make the process seamless. Tech oriented service normally means the fulfillment team is technically powerful enough to provide a whole scientific system including the fulfillment integration of a varies of e-commerce platforms. Fulfillment integration can reduce the manual transfer times, which not only saves time and energy, but also lower the error rate.

ChinaDivision has developed easy-to-use fulfillment integration for multiple platforms, such as Shopify fulfillment integration, openCart fulfillment integration, WordPress fulfillment integration, magento fulfillment integration, etc.

“The dashboard looks great and it already synced my orders, I will surely be adding SKUs later”,after installing our Shopify fulfillment plug-in and synced a lot of orders within seconds, one of our clients e-mailed us happily. ChinaDivision fulfillment integration is stable and starter friendly, we are still adding more features to make it more powerful.

 

Choose the service with high performance-price ratio

Budget control is essential for any kind of business, but pursuing low price blindly will make you fall into a trap, for example, your fulfillment provider shuts down with out notice. Order fulfillment requires a series of specialized skills, all of them need years of experiences, which is too long for some companies who just rent a warehouse and start to post ads. Fortunately, quality service doesn’t have to be expensive. With optimized operations, the order fulfillment process can be very efficient and cost-effective.

Unlike some China based fulfillment companies, ChinaDivision is not start from scratch, its brand owner Shenzhen CNstorm E-commerce Co.,Ltd, also owns a B2C platform, which has been operated for years. With the experiences accumulated from the B2C business, ChinaDivision have provided high performance-price ratio service to clients all over the world.

 

Investigate the express carrier cooperation

The express carriers, such as UPS, DHL, EMS, etc, charge much lower shipping fees from their long-term cooperation partners. In this case, choosing the fulfillment company with better carrier cooperation can reduce a lot of your shipping cost. More than that, deep cooperation also means better communication, it can make a lot of differences in global shipping. You can monitor your order status in real time and deal with problems promptly.

Running global shipping related business, ChinaDivision have cooperated with the world-leading express carriers for many years. We also have dedicated line services, which integrated with European countries to take care of last mile delivery.

8 Reasons for Using Amazon Fulfillment Service in China

A lot of Amazon sellers choose to use FBA (Fulfilled By Amazon) because of the FBA customer benefits, but shipping directly from suppliers to Amazon fulfillment center may encounter some problems, especially when your suppliers are far away in China. That’s why you need a middleman who does amazon fulfillment in China. China based third-party amazon fulfillment services include all the required handling before the products are shipped to amazon FBA warehouses, such as goods inspection, labeling, kitting, custom clearance, etc, since all the Amazon warehouses, including Amazon China fulfillment center locates in multiple cities, have strict and detailed prep requirements.

 

Reasons for Using Amazon Fulfillment Service in China

According to Amazon’s policies, your products should be “ready to be fulfilled” before they are sent to FBA, or Amazon will charge handling fees which are calculated by units. The labeling and packaging requirements include:

Bar codes: Correct, scan-able, unique bar codes on both item’s packages and cases/sets; All the other non-related bar codes must be covered.

Labels: Sold as set labels, SKU labels, Expiration dates labels.

Packaging: Packing requirements for loose products, products in boxes, products in poly bags, etc.

You can download the detailed requirements documents in Amazon help center, then you will see they are surprisingly long.

You may say your suppliers can do these for you, but do you know the risks?

High error rates. You will be surprised by the packing errors your suppliers make, packing one package is easy, but try to do one thousand times within a day! It requires skillful staff and optimized processes, which are a lot to ask for a factory.

Goods rejection & High handling fee. Amazon requires that all your shipping fees and duties must be paid in advance, they will pay no money for goods receiving. More than that, if your labels don’t meet the Amazon prep requirements and need to re-labeling, Amazon FBA will charge you the handing fee calculated by units.

Business secrets leakage. Tell your supplier how to do all the preparations for Amazon is dangerous, because it equates to teach them how to sell their own products without you. If you let them do the value-added work, they will know your marketing strategy as well. The more you let them do, the more they will learn.

In this case, the reasons for using Amazon fulfillment service in China are to outsource the hassles, avoid the risks and save more energies for your real business.

Goods inspection. Amazon will not inspect the goods for you, if the supplier mixed the blue skirts in the red ones by mistake, your customer will receive the wrong products with no doubt. So having them inspected by third-party before shipping to amazon is essential. When the products arrive at ChinaDivision warehouse, our staff will open the boxes and check accuracy of the product amount and SKU, to ensure everything is in order.

Labeling. Outsourcing the labeling means you download the PDF labels from Amazon and give them to your China Amazon fulfillment service provider, they print it for you and put them on item packages and boxes/sets. But ChinaDivision does more, with the help of tech oriented bar code system, we can make your inventory management more effective and accurate.

Kitting. Unlike other Amazon fulfillment in China, ChinaDivision Amazon fulfillment also includes kitting&assembly, package customization and other value-added services. If you need to ship different products in one package, put promotional inserts in it or print logos, ChinaDivision is here to help. We can also print the promotional inserts such as thank you cards, leaflets, catalogs for you.

Custom clearance. There are always custom related routines to do when it comes to global shipping, unfortunately Amazon will not do it for you, that’s another reason you need to get help from Amazon fulfillment service provider in China. ChinaDivision  ensures that all fees are paid up when your goods arrive Amazon warehouses.

Keep your secrets. ChinaDivision is an order fulfillment provider, unlike your suppliers in China, we have no business overlaps with you. ChinaDivision will never steal and leak your business secrets, your designs, marketing strategies and suppliers’ names are safe with us.

ChinaDivision Gift Fulfillment Service

Giving away free gifts is a proven marketing strategy which is usually called gift marketing. Gift marketing is particularly suitable for re-marketing, because sending promotional items to old customers in holidays, anniversaries, their birthdays, etc, not only gives them favorable impressions of your brand, but also reminds them to pay attention to your products again.

 

chinadivision gift fulfillment

 

Carrying out gift marketing normally means sending a lot of packages in a short time, so it’s better to outsource it. ChinaDivision gift fulfillment service can take the hassles away and makes it possible for you to only focus on how to get more orders.

 

Thoughtful &Cost-effective gift sourcing. Nobody wants lousy T-shirts or mugs with big logos on them, only the thoughtful and meaningful gifts can get a better promotional result. At the same time, the promotional items can’t be too expensive, since you are sending a lot of gifts for free. ChinaDivision can spare you the hassle of selecting suitable gifts from tons of listings online, relaying on the large amount of manufacturers in China, and the B2B marketplace Alibaba, ChinaDivision gift sourcing service can be cost-effective and thoughtful at the same time.

 

Flexible shipping methods. Unlike the other fulfillment service, gift fulfillment service has to provide cost-effective and flexible shipping solutions in particular, since it directly relates to the promotion budget and effect( in some cases, whether the customers can receive the gifts in the ideal time). ChinaDivision has been partnering with world-leading express carriers like UPS, DHL, EMS, etc, which makes it possible for us to get a negotiated shipping price and real-time updated shipping status. With multiple years of experiences in B2C business, ChinaDivision can fulfill your promotional items in the most effective way.

 

Customizable packing. As was mentioned above, sending promotional items can increase the identity of your brand. But how to achieve it? One of the effective ways is using customizable packages. Instead of just printing your logos on the box, there are more you can do. Have your packages well-designed, ChinaDivision will make them real. Like people wrapping the gifts before gift giving, thoughtful packaging makes the receivers feel your caring heart. Not only that, ChinaDivison also provides kitting service. It means you can put different products and inserts in the package, such as thank you cards, gift cards, coupons, etc.

 

Scheduled shipping. Another hassle in gift marketing is you have to keep the dates in mind: anniversaries, birthdays, holidays, etc, and you have to send the gifts ahead of time to make sure you customers receive them in the right time. Scheduled shipping is one of the core services in ChinaDivison gift fulfillment solutions, give us your customer and holiday list, we will take care of the rest.

Drop Ship vs Third-party Fulfillment Service

Drop ship is a supply chain management method which the retailers don’t need to keep the goods in stock, because the drop-shipper(normally the manufacture or the wholesaler) will send the goods to the buyers directly. Drop shipping saves warehousing fees and reduces the hassle of picking and packing. But there are still a lot of disadvantages, that’s why a lot of online store owners turn to third-party fulfillment service providers.

What’s the differences between third-party fulfillment service and drop shipping?

Drop Ship vs Third-party Fulfillment Service

Third-party fulfillment providers do more. They do kitting/assembly, value-added services, and give you more shipping method to choose.

One of the advantages of drop ship is you don’t need to handle the packages, which reduces a lot of hassle. But this also makes the packing customization impossible. Third-party fulfillment providers can do a lot of work for the store owners before the packages are shipped, such as kitting, assembly, adding marketing inserts, because they receive products from multiple suppliers and process them together.

About carrier selection. The drop shippers send the products directly to the buyers, but most of them only cooperate with a few express carriers, and normally will not bother to find cheaper or faster shipping method for the store owners. This may not be a problem at ordinary days, but during holiday season, such as from November to January, when most of the store owners received tons of orders, that’s the time when problems emerged. Consumers will not be happy if they receive their Christmas gift in January. Third-party fulfillment providers can make more flexible shipping solutions for the store owners, because global shipping is what they do , they have more experiences than the suppliers.

Third-party fulfillment is more controllable

Inventory management has been a headache for the store owners who drop ship products from multiple suppliers, and it will be even harder when the owner gets a lot orders in a short time. The solution is to let all of the suppliers send the products to one place and deal with them centrally. Once you let third-party fulfillment providers handle your inventory, every shipped-in and shipped-out will be recorded, there is no need to contact different suppliers just to update the inventory. Another meaning of the word controllable is that the store owner can monitor the shipping status in real time. Professional inventory management software will return a tracking number for each shipped package, you can deal with the problem on time if something went wrong.

Third-party fulfillment service brings better customer satisfaction

The consumer can get different products in one package if the store owner uses third-party fulfillment service. This is particular important for the owner who sells quite different kinds of products in one store or owns multiple stores. Besides the products the consumers buy on their own initiative, the store owner can also send them gift kits on holidays with the help of the kitting service third-party fulfillment company provides. This is an effective marketing strategy which will deepen the brand awareness and increase customer satisfaction.

ChinaDivision is a full service third-party fulfillment provider, which not only provides quality fulfillment services as mentioned above, but also as controllable as your in-house fulfillment team. With multiple years of experiences in b2c business, ChinaDivision can provide much more customizable services than drop-shippers.

Irregular Shaped Products & Over Packing: Amazon FBA VS ChinaDivision

Almost every Amazon buyer once had the experience like this:

Amazon FBA over packing

(The picture is from twitter)

It may be hilarious to see someone receive a giant box after purchasing a pair of socks, but as an Amazon FBA user, what if you have to pay a lot of logistics fee or your customer gives you negative feedbacks because of the unnecessary huge volume? Not funny at all.

Over packing not only reduce the consumer satisfaction, but also being a waste of transportation resources and not environmentally friendly.

 

Why did over packing happen?

Mechanic operation. In order to save the labor, Amazon imported an equipment called CubiScan. It is said that CubiScan can scan the irregular object by the infrared laser sensor, then calculate the size of the packing box from the computer connected to the machine.

Amazon explained that this process ensure that the goods can be packed in the “most suitable” paper box automatically. But how to define the word “suitable”? Machines don’t know anything about user experience or transportation cost, the only thing they consider is whether the box can contain the object. As a result, after this new automated equipment went into service, there are more consumers’ complaints about over packing, a lot of FBA users have to pay extra logistics fee because of the increase of volumetric weight.

Another reason is, over packing seems to be an easy solution to protect the goods. But it’s not entirely true. The reason why the consumers usually have trouble finding the item is because the big Amazon box is filled with a lot of protective material such as bubble wrap and paper. This looks protective, but if the product is irregular shaped and fragile, the extra space will cause a lot of shaking in transit, and the light cushioning material is not supportive enough.

ChinaDivision, never over packing

Packing is not just about wrapping things up, it requires skills and a heart of “all for the customers”. The customer oriented packing service has to be solid, nice-looking and freight saving.

With multiple year of accumulated experiences in B2C business, ChinaDivision has a lot of well-trained packing staff. They can find different packing solutions for different shaped products, which not only provides enough protection but also reduce logistics fee. Not only that, when Amazon only has 17 different sized packing boxes, ChinaDivision can provide a hundred different boxes for a hundred clients. We can customize packaging for you thanks to all the packaging box manufacturers in China.

Assume that you are an online store owner who sell beautiful scroll paintings, it’s better to wrap the long shaped scroll in a cylindrical box with the diameter slightly larger than the scroll. But if your fulfillment provider scan your product with a machine and only have regular shaped boxes, then your beautiful scrolls have to be placed on the diagonal of a big box. Calculate the volumetric weight of that !