In the fast-moving world of cross-border shopping, mobile transactions via smartphones and tablet devices are rapidly gaining ground.
By 2018, their total value will have increased nearly threefold to $106.4 billion. Across the surveyed markets, almost eight out of 10 (76%) cross-border shoppers said they wanted to make more mobile purchases, transactions and payments in the future
Having a knowledgeable, local partner that will help you in the targeted region is every bit as important. A local will know about the culture, social structure, payment preferences, local business customs, consumer preferences, logistics and infrastructure, legislation and lots of other things that you won’t be able to read between the lines of the most elaborate report. A local partner can also help you to customise your product and marketing strategy if necessary. offer only relevant local information (if you are targeting Spain, refrain from talking about all your events in Australia, but make a special offer for a Spanish national holiday) and adapt your web site’s interface to local customs (when expanding to Arabic-speaking countries, don’t forget that they read from right to left instead of left to right.)
Multilingual customer service enhances customer loyalty
Consumers respond well to being addressed in their own language and will value your company higher when you put in the effort to do so. Don’t just run your web site’s content through Google Translator, hire local translators and proofreaders to make sure that your content is the best it can be. However, if you were to be expanding to 50 countries for example, it would be very expensive and time consuming to localise your content.
Determine the level of support you can provide
Before experimenting with tools and considering staffing needs, you need to choose the level of customer service your site will offer. This should be consistent with your broader internationalization strategy, considering factors such as target markets and depth of presence.
Create cross-cultural best practices
Once youve decided which languages to support and how to resource them, the next step is to develop policies for effective cross-cultural practice. At the most basic level, this involves creating guidelines for using clear and simple language easily understood by non-native speakers.
Communicate support availability
Our last key support consideration? Managing expectations. Most customers wont expect that you offer support across all channels, hours, and languages. Still, to avoid unnecessary frustration and disappointment, proactively communicate what you do and dont provide.
Under this background, you need to write about your useful information by posting blogs, operating different social media like Facebook or Twitter on different targeted region.