How to Expand An E-commerce Business in Holiday Seasons

For e-commerce starters who own small drop-shipping business, the upcoming holiday season is a good chance to expand the business. From Halloween to New Year, it’s the most important months of a year. According to 2015 U.S. Census data, almost 20 % of annual sales for some retailers happen during this period. There are a lot of things can be done to push your business to next level in this holiday season.

how to expand

Send gift packs.

One of the most important steps of expanding a small drop-shipping business is creating a good brand image. Sending gift packs during holidays can convey the image of thoughtful and bond with consumers, which will emotionally make your business distinctive from competitors. Gift packs can contain promotional items such as holiday gifts, gift cards, thank you cards, free samples, coupons, etc. Although consumers will love the gifts, asking drop-shipping suppliers to put multiple items in a package seems impracticable, most of them don’t have the time or professional packing skill. Not only that, the gifts and products may be from different suppliers, and it will be harder to manage the inventory.

This is the situation when the business owners need kitting service. Kitting service means putting multiple products in one box and send them as a pack. It requires packing skills, effective inventory management and optimized manual operation process. Only dedicated fulfillment centers like ChinaDivision are capable of doing them well, especially in peak season during holidays.

 

Order in bulk, keep some products in stock.

It is known that drop-shipping is money saving because it doesn’t require inventory. But no product in stock may become a big disadvantage during the holiday season. When the long awaited big amount of orders come to you during Thanksgiving, Christmas, New Year, etc, stock products will speed up the order processing and give you a head start. Not only that, ordering products in bulk also increases profits because wholesale prices are more discounted. If you haven’t stock enough products for the Christmas sale, it’s still not too late to do it now. ChinaDivision provides 90 days free warehousing service, long enough for every small business owner to be prepared for all the holiday orders.

 

Improve the after-sale service to delight the consumers.

The holiday season is also a good opportunity for small e-commerce business to stand out of the crowd by providing good after-sale services.

Track all the orders. The holiday season at the end of the year is the traditional rush hour of global logistics, shipping delays and parcel lost happen more often than usual. So it’s essential to provide the tracking numbers on time and keep an eye on the shipping status, it helps the business owner to solve shipping problems in the first place and shows the consumers a professional attitude.

Provide easy and fast return/exchange service. Explain the return/exchange process clearly in the return policy, it will really speed up your after-sale process and make the consumers place order without worries.

Sync the data to update the order status on time. As I said above, it’s essential to update tracking numbers on time. In fact, besides tracking numbers, order processing status and inventory changes also need to be updated in real time. It’s better to sync all the data automatically, or you have to spend a lot of energies&time on dealing with numbers. ChinaDivision has developed order fulfillment software for Shopify, OpenCart, Woocommerce, BigCommerce, Magento, eBay, etc. The easy-to-use apps/extensions are good helpers during holiday seasons, which avoids data mistakes and update delay.

ChinaDivision Fulfillment Service: The Good AliExpress Drop-shipping Alternative

For a lot of e-commerce business owners who source products from China, drop-shipping from AliExpress is the first choice, since it’s such an easy and money saving business model. When it comes to order fulfillment, one of the most common concerns they have is: “Why use ChinaDivision fulfillment service when there is AliExpress drop-shipping?” Well, an e-commerce business owners will need a good drop-shipping alternative, if he/she wants to be successful in the long term. Competing on price alone is one of the worst business strategies an e-commerce retailer can come up with, what’s really matters is your service. If your service isn’t good enough to get people back to buy your product, it doesn’t matter how low the prices are.

order fulfillment

In order to explain why ChinaDivision order fulfillment service is the good AliExpress drop-shipping alternative, let’s compare the advantages of AliExpress and ChinaDivision. You will see it clearly after reading this article.

Why AliExpress drop-shipping?

Cheap. It is known that AliExpress products are very cheap. Take spinner fidget as an example, the cheapest spinner fidget in Amazon is around $2.6, but the price in AliExpress can be as low as $0.6. That’s because the sellers can’t make their products differentiated, so they can only compete on price. As a result, the sellers have to make money by getting a lot of orders or reduce the shipping/manufacture cost.

Easy. Since the AliExpress sellers need to get a lot of orders, it’s essential to make the drop-shipping process easy. With the help of Oberlo and other software, e-commerce sellers can easily sync products to their own online store. No need to spend energies on taking photos, writing descriptions and uploading them. But the simplicity also leads to a problem, just like their suppliers, the e-commerce business owners can’t make their products differentiated, either. Consumers will find a lot of online stores are selling the same products with the same images and descriptions.

Why ChinaDivision fulfillment service?

Hassle free. Because it’s the supplier who takes control of the product quality, product packing and global shipping, one of the most important thing before drop-shipping from AliExpress is finding good suppliers: the supplier who can provide quality products and fast & affordable shipping methods at the same time, the supplier who is honest and responsive, the supplier who can provide professional product packing and return/exchange service… Imagine how long it will take to screen and find such a supplier. ChinaDivison helps e-commerce sellers to deal with all the things after receiving products from the suppliers,so that they don’t need to find a supplier who is capable to do all the things, just the one who provide good products.

Brand upgrading service. As I mentioned above, if an e-commerce seller can not differ products from competitors, he/she will suffer from the brutal price competition. It’s very important to establish a strong brand. Brand identity is the sore spot of a lot of drop-shippers. No one wants their customers to receive products with other people’s logos, but it’s somehow unavoidable when drop-shipping. AliExpress suppliers are too busy getting more orders and shipping packages out, most of them won’t bother to worry about their customers’ brand issues. ChinaDivision is the game changer in this field. Being the dedicated order fulfillment service provider, ChinaDivision provides full brand upgrading services such as custom packing, relabeling, adding promotional items, sending gifts, etc. Consumers will be impressed by the thoughtful promotional items and well-designed packages, so as to further generate a good identity of the brand.

No MOQ. The most important is, ChinaDivision is willing to help small business owners to streamline their order fulfillment and reduce risks, so ChinaDivision order fulfillment service is as starter friendly as AliExpress drop-shipping. We don’t require minimum order quantity. Being a ChinaDivision customer, the e-commerce seller can let the supplier send only 1 product to ChinaDivision warehouse (just like drop-shipping), ChinaDivision provides the best service to every customer, regardless of the business size and order quantity.

What Marketing Strategies Can Be Learned from the 2015 eCommerce Benchmark Report by Yotpo?

Even the most forward-thinking businesses struggle with marketing in today’s fast paced digital world. In order to grab hold of your marketing, have you ever asked yourself the following questions:

1. Do I have a healthy distribution of traffic?

2. Are my traffic channels bringing quality, engaged traffic?

3. Mobile vs. non-mobile traffic, which should be more focused on?

Here at ChinaDivision, we share and analyze a report by Yotpo in 2015 to help find out the answers. It was based on 65 million orders and two billion dollars in transactions across over 120,000 eCommerce stores. The report was designed to help online merchants adjust their marketing strategies according to the latest survey and stay unbeatable in the competition.

 

  • What Are My Traffic Channels? How Well They Work?

Traffic broken down by source

Direct, search and referral traffic were overwhelmingly the dominant traffic sources, which respectively accounted for 40%, 34% and 10%, followed by social traffic of 6%, according to the pie chart above by Yotpo in 2015.

Average seconds on site per visit

Although social traffic only made up a small portion of overall traffic, they brought high quality and engaged traffic. Instagram was the winners in terms of longest time on site, followed by email, referral and direct traffic.

From the above data we can gather that direct marketing such as email or one-on-one techniques, combined with social marketing will be important focuses in the current year.

 

  • Mobile vs. Non-Mobile traffic, Which Is More Workable?

Mobile VS None mobile

According to the data in 2015, only 38% of traffic came from mobile devices, while non-mobile devices placed the overwhelmingly dominant role of 62%.

Distribution of mobile vs non-mobile page Views

The bar graph showed very clearly that when looking at percentage of page views from a mobile device vs. a non-mobile device, some social networks such as Instagram and Facebook leaned heavily in mobile devices, while LinkedIn and YouTube were in the opposition direction, having an enormously high percentage of desktop visits. On the other hand, page views for email from mobile and non-mobile devices were almost the same, but clearly adjustment should be made to optimize the email content for a better reading experience through mobile devices.

2016 will bring adjustments of specific campaigns. For example, LinkedIn will be more focused on desktop visitors, while Facebook will be built more user-friendly for mobile users and more ad campaigns will be invested.

 

What Does This Mean for You?

Mobile and social are changing eCommerce, but mobile vs. non-mobile traffic varies majorly depending on source – so make sure you’ re measuring appropriately.

In 2016, marketing is going to be more specific and more direct than ever. Online merchants need to define goals based on traffic source and mobile or non-mobile devices.

 

What’s the Monthly Best Sellers on Amazon.com ? (for the U.S. Market)

Amazon-Bestseller

Here at ChinaDivision, we share the monthly best sellers on Amazon.com to help Amazon online retailers grab different demands of your consumers on the U.S. market.

 

January: Selling season for winter clothing. There are many discounts.

February: February 14, Valentine’s Day in the United States, is the hot selling season for gardening tools, fashion accessories, jewelry, watches, bags and other gifts.

March: Spring is the selling season of apparel as well as gardening tools on Easter, March 31. Beauty products will rebound strongly along with the new arrivals in Spring. Demand for household products will also increase rapidly during spring and summer. Besides, sports goods, such as water sports equipment, outdoor products and table tennis are getting popular.

April: Gardening tools keep hot seller in April on the American market. Meanwhile, demand for women’s shoes, bridesmaid’s gown and other wedding supplies also soars sharply during this wedding season.

May: May 12, Mother’s Day, is the selling season for gardening tools, fashion accessories, jewelry, luggage products and greeting cards.

June: June is graduation season as well as Father’s Day, June 16. Air conditioners and other refrigeration appliances will begin selling in June. Mobile phones and other consumer electronics products sell well at the same time. Table tennis and water sports products are also popular in the spring and summer.

July: July 4, the U.S. Independence Day. Furniture and household goods will be hot seller because of demands such as wedding.

August: Students’ back-to-school shopping season. Clothing, shoes, mobiles, consumer electronics, office supplies and sporting goods are among the best sellers.

September: September 2, the U.S. Labour Day. Clothing and cosmetics will be hot seller in Autumn. Besides, ski equipment will be popular as well.

October: October 31, Halloween. There will be a heavy discount for sports products and hot sell for plush toys in October.

November: November 28, Thanksgiving Day, hot selling season for gardening tools, cosmetics, plush toys and all kinds of gifts.

December: December 25, Christmas Day. Gardening tools and heating equipment are popular in this season while clothing and shoes keep hot seller. Fashion accessories, jewelry and watches in December will account for a quarter of annual sales. Besides, there are other hot sellers, such as mobile phones, consumer electronics, sports goods, ski equipment and plush toys.

 

If you are looking for China warehousing and order fulfillment services in China

Please contact ChinaDivision or request a free quote.