The Best Ways to Increase Conversions on Your Website

Here we have put together a few bullet-proof tactics to win more customers today.

  • Social proof

The most powerful weapon of conversion rate optimization is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

  1. Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
  2. Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
  3. Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
  4. Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
  5. Gather reviews and display them on your website for added trust.
  • Social Media

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action like hitting the buy, click, sign up, or call button. Best way to do that?

  • Irresistible great content

Great copy sells. First, personalize your message according to the target audience’s needs and demographics.

What exactly can you personalize on your site? A whole lot.

Show relevant testimonials and testimonials. Make your opt-in forms appropriate to what a user is doing on your website at the moment. Write customer-focused copy. Post valuable blog articles to keep your prospects coming back for the new insights.

  • A/B tests

Reduce risks that come with making guesses about your conversion rate with the help of A/B tests. Thus, you will turn more visitors into leads and customers. For instance, being unable to decide which website layout brings more customers, you can run an A/B test to determine which one works better.

Why Seasonality is Important for Marketing

Seasonality refers to periodic fluctuations that regularly occur in a predictable pattern based on a particular season, quarter, or month.

In marketing, seasonality is more than just throwing a few joyful light-hearted festive posts on your social media accounts.Why is this so?

Because each season comes specific noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive.
Examples of seasonal opportunities that have the power to boost your revenue and connect you with your audience include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve/Day, Valentine’s Day.

1. Spend enough time forecasting

Sound predictions of demands and trends are no longer luxury items, but a necessity for most companies. If you’re to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy.

Forecasting can help you deal with that.

2. Keep a keen eye on search trends

Depending on your industry, your audience, your goals, and even the size of your company, it’s essential to identify and keep a keen eye on search trends.

Google Trends can be a beneficial tool to help highlight the broader search [or seasonality] habits over a given time frame.

Whatever you use, it’s important to use a variety of tools together (from Google to your CRM system to a customizable analytics template) to track your customers’ behavior, any correlations among a specific audience, and your performance.

3. Scour websites, blogs, online forums and discussion boards

It is important to analyze key trends often, statistics or research on blogs, news sites or forums that gather data and break down industry reports into a format you can easily understand and digest.

4. Use different tools and analytics systems

It is also smart to use different tools and analytics systems such as Google trends (which I also mentioned above), Google Adwords to better pinpoint exact keywords and queries and identify the direction seasonal trends and opportunities.

Last one but not the end, adjusting your message, budget, and approach for seasonality.

Seasonality has a significant influence on the strategies that organizations put in place. Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to take this into account well ahead of time. While seasonal marketing is all about having excellent timing, unique content, and a perfect campaign execution that earns engagement, and ultimately, sales.

How to Choose Effective Keyword for Search Engines

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

It is best to use simple, everyday language that searchers are likely to type in. As a general rule, you should include multiple uses of each keyword phrase, enough to be prominent on the page without forcing your keywords into your content. You want it to mention each keyword a couple of times while making sure that it still sounds natural. Additionally, you should avoid using only general phrases; be sure to include detailed descriptive words as well. If your keywords are too general, they are likely to be up against too much competition from others targeting the same keywords. However, if your keywords are too specific, fewer people search for those terms, resulting in fewer potential visitors. It’s a balancing act, and the rules aren’t hard and fast. You need to find the right mix for your site by finding the keywords that bring traffic that actually converts — in other words, you want to put out the bait that brings in the right catch.

When putting keywords in the content of your site, make sure the words surrounding them are also good, searchable keywords. For example, if your business dealt with product from China, you might use keyword phrases like this:

best product from China

information for best product

service, price, and shipment for classic China’s products

China’s best products

How to Choose a Right Third Party Logistics Provider

Choosing a 3PL service provider isn’t a very easy exercise, and you can’t be sure that the one you have chosen after much scrutiny, is going to deliver the kind of services it has promised. So, the selection process should be as objective as possible.

Here are some experience which over the years we have undertaken and delivered for similar assignments, some with much success and not.

What to consider ?
Geography : look for players strong enough in local geography, be it a local or national/international player. (If a big 3pl player does not have sufficient business in a particular geography, it will not be able to meet sudden scalability demands, labour problems, absenteeism etc).

Cost : Go for a player which is cost effective, not only for you but for others as well. (if someone is just trying to be cost effective to grab your business, they will not be able to sustain).

IT: if your IT systems are strong specially with strong SCM modules, then you need not worry about it. And if your organization is also not well equipped with systems for SCM, you will struggle because no 3PL company except a few big players like – DB Schenker, DHL-exel etc, are good enough with systems. They mostly have generic WMS for themselves and their customers.

Sector: choose a player, which has been providing services to your industry sector, this saves lots of pain in pooling the right manpower, training etc.

Our operational experience in many areas shows, that local players are much better service providers, for various reasons listed below:

their significant revenue is dependent on you, so they ensure the committed service levels.
mostly run by individual entrepreneurs, they are themselves involved and dedicated to their projects, rather than completely leaving it on their employees to run the show. Here you get an efficient leader without any cost to look after your warehouse operations.
local players are cost effective, as they generally have their own warehouse, labour arrangements, transport arrangement and they earn combined revenue so earning only a 3 PL management fee is not their only interest but entire business.

Hopefully this article can offer you hints in certain extent on how to find a right 3PL provider for yourself .

Improve Internal Linking with Popular Content

Once you have identified the Landing pages (where people entered your website from search) and the exit pages (where they left off after interacting with your page), it is time to improve internal linking and your overall on-page website optimization.

This is vital because when you implement the right on-page optimization tactics, it can increase your search traffic and rankings. This will also prevent your pages from leaking, which causes people to leave too early because they can’t find what they are looking for easily (assuming you even have the right content).

Peradventure your homepage is receiving the most traffic, then it makes sense to link to your internal pages. That way, when you get a trusted link to the homepage, some of the link juice or value of that link is transferred to the internal pages.

Next, select the primary Goal you would like to view and analyze. And you will see the previous pages the website visitors interacted with before accomplishing this Goal on your page. That is the page they spent more time interacting with before conversion.

From the insights gleaned from Analytics, we understand that these pages are converting most visitors on your website. It is now your job to funnel these pages and others that you have discovered during this process.

Make no mistakes about it – internal linking increases the backlink earning potential of your best pages.

As a rule of thumb, every time you publish new content, link to your top-ranking pages so visitors can discover them easily. Search engine crawlers also follow links on the page. More importantly, Moz did a study and found that links from fresh pages and fresh websites pass fresh juice that Google likes.

What You Are Relying on, is Our Specialty

Companies partner with us to streamline their fulfillment needs, maximize their customer satisfaction and drive the next business growth.

From a technology perspective, the 3PL landscape is evolving. Historically, 3PLs could compete by supporting and operating a facility that leveraged their clients’ warehouse management system (WMS). Today they are expected to offer not just the operational expertise, but also the building, multiple WMS solutions, and technology that offers their clients’ a competitive advantage–a turnkey solution with appurtenance. This shifting landscape forces many 3PLs to operate both internally and externally owned WMS solutions and manage both digital and paper-based documentation in response to their clients’ vastly differing needs. Forming the new paradigm are demands for API based integration services, flexible rapid deployment WMS solutions at multiple price points, automation and labor reduction through disruptive technology, and complementary supply chain products that digitize the supply chain–all of which must be scalable and supportable on a global playing field. As the number of systems 3PLs are required to offer clients, and ultimately support, grows, so does their clients’ desire for real-time visibility to data and information about their product and service levels. This is causing 3PLs to take a closer look at complementary software that can be deployed across a myriad of systems, within their network, in order to consolidate the disparate data and documentation while providing different slices of that information to the diverse set of interested person as.

“global 3PL turnkey”的图片搜索结果

Chinadivision is now conducting a 3PL innovation, new customers and regular customers has benefited from our expending.

You expection is our goal, and by achiving this common goal, we strengthed our business relationship.

Get the Best Prices on Black Friday

1. Don’t buy full price

This year, there is a shorter peak holiday season, with only 26 days between Thanksgiving and Christmas compared to 32 days in years past.

That means retailers are are clamoring for your business. They need us to shop with them — every single day counts, and that’s good news for shoppers because it means stores are willing to offer discounts and promotions.

There are lots of ways to save and you should, quite frankly, never pay full price around the holiday season. This can come in a variety of forms, from free shipping codes, promo codes, coupon codes to cashback offers.

2. Do your research

The best way to remedy that is to do your homework and look through Black Friday and Cyber Monday ads in advance and compare the advertised prices and promotions.

For example, if you have a list of items you’d like to buy, you can do some research online. You can even go shopping and scout out what you’re hoping to buy and just track the price every couple of weeks.

Some stores will even price match during Black Friday season, so it’s worth looking into the policies if you’re debating between several stores. There are lots of places that are offering incentives and promotions to get shoppers to shop with them. So find that place and then make your purchase.

There’s even a Black Friday calculator, where you can plug in the type of promotion, the original price and the discount. From there, the calculator will tell you if the deal is worth considering.

3. Strategically abandon your cart

When you’re shopping online and not finding any discounts, it may help to close out of your browser without buying anything and wait a few hours. In other words, abandon your cart.

In an hour, two hours, or sometimes 24 hours, you may get an email from the store with a subject line like: “We noticed you left a few things in your cart. Here’s a 10% off coupon on us to help you check out.” Skirboll calls this a “sneaky” trick to save money, but it works well with retailers where you frequently shop. Keep in mind that you need to be logged in for this to work.

When it comes to using the “abandon your cart” approach during Black Friday and Cyber Monday sales, make sure that you keep track of when a promotion period ends. If you haven’t received any additional coupons via email and the sale is about to end, you may want to check out other stores or simply move forward with the sale price you already have.

4. Download apps and browser extensions

If you’re looking to automate your Black Friday and Cyber Monday experience a bit this year, consider downloading some apps for your smartphone and browser extensions that plug into your internet browser and alert you to cheaper prices and deals.

5. Shop after the sale days end

Only about a third of Americans plan to shop on Black Friday, according to PwC’s report. In fact, over half say they will wait until the week after Black Friday to complete their holiday shopping.

You may be able to find better deals on certain items after Black Friday and Cyber Monday end. For example, Skirboll recommends shoppers avoid buying any fitness equipment or linens until January, since that’s the time when those products tend to have bigger sales.

Customer Retention: Repeat Purchase Campaign

Want to strat a business, and gather those share the same idea with you?

Not all customers are alike. Even if all of them have one thing in common—the fact they bought from you—that doesn’t mean you should treat them the same way. If you treat all your customers the same way, you’re likely to send them irrelevant emails, making them less interested in becoming loyal customers.

Tell your repeat purchasers, which are your caring listener, your stories about the founding of the business, or the coupon for them to continue the buying from you.

How do you extract more out of an existing customer? According to Adobe’s recent study, existing customers are responsible for creating 40% of revenue for an ECommerce store. Acquiring a new customer will be 5 times more expensive than getting a conversion from an existing one. However, increasing customer retention rate in the e-commerce industry by 5% can increase your profitability from 25% to 95%!

Your existing customers are familiar with your brand and your product, which makes them theoretically easier to convert compared to acquiring a new customer. Based on certain triggers derived from user behavior, you can create tailored campaigns with an incentive that will drive up the perceived value of the offer.

Unless the geography or demographics of your customers affect your e-commerce sales, one of the best ways to segment your customer list is by using engagement and transactional attributes based on their past behavior.

Tips to Boost Your Business With Blogging

What is the advantages of blogging?

Word-of-Mouth. Who would refuse such a temptation?

Imagine how much gain your company will have if your products are advertised through blogs. With the Internet, information spreads so quickly, especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

Feedback. Blogs are useful for product research and reviews. It will be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

  1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
  2. Setup Several test Blogs right away. If your initial try out with blogs worked well, you can now start setting up your blogs.
  3. Study blog design: Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
  4. Choose a topic: It’s good to have a line-up of items you want for your blogs but be sure they align with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set goals.
  5. Remember the following safety measures in blogging:

Legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Avoid outright marketing blog, or you will shy away from your readers.

Stone 3PL, Your Ideal Option for International Business

The success of your business has been built upon the specialized expertise of your staff. Placing your logistics in the hands of Stone 3PL allows you to focus on your core business, instead of being distracted by the demands and complexities of the global supply chain.

From digital storefront integration and order fulfillment, to warehousing and industrial kitting, Stone 3PL is the answer to all of your logistics needs. We don’t cut corners and won’t complicate things.

Stone 3PL provides a variety of ready-to-go solutions, technologies and assets that might otherwise cost you and your business a lot of time and money to put in place – so your capital is freed up to develop your business in other ways. Additionally, outsourcing your logistics gives you the flexibility to upsize and downsize rapidly in response to new opportunities or challenges, with minimum risk.