Branding Tips for Sourcing from Alibaba

Brand upgrading service is a series of services provided by order fulfillment companies, its goal is to help the e-commerce sellers to brand. Branding is the way to make people recognize the products at a glance and distinguish them from other similar products, which is particularly significant for online business, it increases people’s trust in the store and makes them be willing to pay more for the products. But branding may be tricky for the sellers whose product source is Alibaba — There are so many cost-effective products on Alibaba, how to brand them ?(Order fulfillment Company) The Alibaba sellers can sell the same products to your competitors, how to differentiate your own products? Here are some branding tips.

 

Branding Tips for Sourcing from Alibaba

 

Tip 1. Communicate with the suppliers to let them sell you no-logo products.

A good communication can help the seller come up with better brand strategy with lower budget. A lot of the suppliers on Alibaba are OEM(original equipment manufacturer), they are willing to sell the products themselves, no logo, no label, no brand. ChinaDivision can help the e-commerce sellers to communicate with the suppliers in Mandarin, get to know the services they can provide and get a good deal.

 

Tip 2. Print your logo on customized product packaging.

We all know how important product packaging is, it is the first thing a buyer lays his/her eyes on. (Order fulfillment Company) Well-designed packaging impresses the consumers and brings a unique brand image. Establishing a unique brand image is a good brand strategy for new founded e-commerce stores, because people will buy the products just to show their differences. In fact, customizing product packaging can be easy, no need to personally seek and contact the package suppliers, sellers can just focus on having the logo and packages well-designed, ChinaDivision can take care of the rest.

 

Tip 3. Relabel the products.

For some kinds of products, relabeling is very easy, so the seller can have them done in the fulfillment center. Thanks to the optimized operations, ChinaDivision relabel service is very efficient and affordable.

 

Tip 4. Use ChinaDivision value-added services.

For the e-commerce sellers who come up with comprehensive brand strategies, ChinaDivision value-added service is a good choice. Just as its name implies, ChinaDivision value-added service can add the brand value to the products, it is a series of services including:

 

– Customized packaging. Don’t only print logos, design a complete appearance for your products, ChinaDivision will make it real.

– Kitting & Assemble. Catalogs, leaflets, product samples, gifts, thank you cards, ChinaDivision helps you send gift packs to the buyers.

– Mark the company/brand name on the shipping labels. (Order fulfillment Company) ChinaDivision is invisible for the consumers, the shipping label says the shipper is your company.

– Other required operations to suit the branding needs.

 

A good brand strategy protects you from suffering from price war with competitors. (Order fulfillment Company) If you source products from Alibaba, it is a good idea to use ChinaDivision brand upgrading service, since the products are far away in China and you need to brand them and impress the consumers.

How to Establish a Distribution Center in China?

About half billion people buy things online in China, people spend billions of money on purchasing imported foodstuff, skin care products, furnishings and clothes online. Since it is such a huge market, a lot of overseas brands opened their flagship store on Tmall (an online shopping mall of Alibaba group) and sell their products in China. For the e-commerce sellers who targeted the Chinese market,  getting a fulfillment partner and build a distribution center in China is very essential. As an experienced full-service order fulfillment company, ChinaDivision can help the global e-commerce sellers build a distribution center in China and expand their online business to a larger market.

 

security system in ChinaDivision warehouse

(The security system in ChinaDivision warehouse)

 

The third-party fulfillment provider which is capable to perform as a distribution center in China has to contain these:

 

Cost-effective warehousing service. Warehousing fee is a big part of the budget of running a distribution center, since you need to stock a lot of goods in it. The storage cost have to be taken into account. But cost-effective doesn’t mean cheap, the warehouse has to be secure as well, especially when the products you sell is far in China. ChinaDivision provides 90 days free warehousing service and all the insurance are covered. No matter the lost/damage caused by force majeure, manual handling or shipping, the customers can get compensation.

 

Customized packing. With the help of multiple package suppliers and customized packing service, you can ship the unpacked products in bulk and pack them in the distribution center in China, which will save you a lot of logistics fee. What’s more, ChinaDivision can also put user manual, product introduction, other promotional inserts in the packages. Well-designed product packages can help you build brand awareness among Chinese consumers.

 

Good at handling sensitive products. The most popular overseas products on Chinese e-commerce platforms are normally food or makeups, which are regarded as sensitive products by customs and express companies. According to Chinese custom policies, there are some restrictions about importing goods which contain liquid, powder, paste or cooked food, you have to provide some documentary evidence before selling them in China. In this case, choosing a fulfillment partner who is good at handling sensitive products are very important. With the experiences of B2C business, ChinaDivision has incomparable strength in this area.

 

Tech oriented inventory management. Distribution centers have to deal with very complicated inventory management operations, such as receiving, returning, refund, future shipping, etc. With so many goods shipping in and out, modern technology can be very helpful. ChinaDivision receives about 100 cubic meters of stocks and delivers more than 2000 packages every day in as an advanced order fulfillment center, bar code and inventory management software are used to make all the goods be processed properly and efficiently. Customers can register a ChinaDivision account and manage the inventory easily in the user center, once a new batch of goods arrived ChinaDivision warehouse, in another word, your distribution center in China, product quantities and details will be checked and verified against the provided data. You can see the changed status as soon as the goods are processed.

How to Choose Order Fulfillment Service Provider in China?

Because of the cheap labor and developed manufacturing industry, sending from China fulfillment service are the first choice of a lot of e-commerce sellers. Most of the order fulfillment service providers in China are located in Shenzhen, which is very close to the logistics hub HongKong. Recent years more and more companies start to provide order fulfillment service, but their service level are very uneven. Be ware of the unqualified companies with lousy services, they will drag your business down and make you suffer from money loss. Here are some tips to choose quality order fulfillment service company in China.

How to Choose Order Fulfillment Service Provider in China

Consider the tech strength

Global shipping related order fulfillment involves a lot of orders and sections, so it need technologies to make the process seamless. Tech oriented service normally means the fulfillment team is technically powerful enough to provide a whole scientific system including the fulfillment integration of a varies of e-commerce platforms. Fulfillment integration can reduce the manual transfer times, which not only saves time and energy, but also lower the error rate.

ChinaDivision has developed easy-to-use fulfillment integration for multiple platforms, such as Shopify fulfillment integration, openCart fulfillment integration, WordPress fulfillment integration, magento fulfillment integration, etc.

“The dashboard looks great and it already synced my orders, I will surely be adding SKUs later”,after installing our Shopify fulfillment plug-in and synced a lot of orders within seconds, one of our clients e-mailed us happily. ChinaDivision fulfillment integration is stable and starter friendly, we are still adding more features to make it more powerful.

 

Choose the service with high performance-price ratio

Budget control is essential for any kind of business, but pursuing low price blindly will make you fall into a trap, for example, your fulfillment provider shuts down with out notice. Order fulfillment requires a series of specialized skills, all of them need years of experiences, which is too long for some companies who just rent a warehouse and start to post ads. Fortunately, quality service doesn’t have to be expensive. With optimized operations, the order fulfillment process can be very efficient and cost-effective.

Unlike some China based fulfillment companies, ChinaDivision is not start from scratch, its brand owner Shenzhen CNstorm E-commerce Co.,Ltd, also owns a B2C platform, which has been operated for years. With the experiences accumulated from the B2C business, ChinaDivision have provided high performance-price ratio service to clients all over the world.

 

Investigate the express carrier cooperation

The express carriers, such as UPS, DHL, EMS, etc, charge much lower shipping fees from their long-term cooperation partners. In this case, choosing the fulfillment company with better carrier cooperation can reduce a lot of your shipping cost. More than that, deep cooperation also means better communication, it can make a lot of differences in global shipping. You can monitor your order status in real time and deal with problems promptly.

Running global shipping related business, ChinaDivision have cooperated with the world-leading express carriers for many years. We also have dedicated line services, which integrated with European countries to take care of last mile delivery.

ChinaDivision Gift Fulfillment Service

Giving away free gifts is a proven marketing strategy which is usually called gift marketing. Gift marketing is particularly suitable for re-marketing, because sending promotional items to old customers in holidays, anniversaries, their birthdays, etc, not only gives them favorable impressions of your brand, but also reminds them to pay attention to your products again.

 

chinadivision gift fulfillment

 

Carrying out gift marketing normally means sending a lot of packages in a short time, so it’s better to outsource it. ChinaDivision gift fulfillment service can take the hassles away and makes it possible for you to only focus on how to get more orders.

 

Thoughtful &Cost-effective gift sourcing. Nobody wants lousy T-shirts or mugs with big logos on them, only the thoughtful and meaningful gifts can get a better promotional result. At the same time, the promotional items can’t be too expensive, since you are sending a lot of gifts for free. ChinaDivision can spare you the hassle of selecting suitable gifts from tons of listings online, relaying on the large amount of manufacturers in China, and the B2B marketplace Alibaba, ChinaDivision gift sourcing service can be cost-effective and thoughtful at the same time.

 

Flexible shipping methods. Unlike the other fulfillment service, gift fulfillment service has to provide cost-effective and flexible shipping solutions in particular, since it directly relates to the promotion budget and effect( in some cases, whether the customers can receive the gifts in the ideal time). ChinaDivision has been partnering with world-leading express carriers like UPS, DHL, EMS, etc, which makes it possible for us to get a negotiated shipping price and real-time updated shipping status. With multiple years of experiences in B2C business, ChinaDivision can fulfill your promotional items in the most effective way.

 

Customizable packing. As was mentioned above, sending promotional items can increase the identity of your brand. But how to achieve it? One of the effective ways is using customizable packages. Instead of just printing your logos on the box, there are more you can do. Have your packages well-designed, ChinaDivision will make them real. Like people wrapping the gifts before gift giving, thoughtful packaging makes the receivers feel your caring heart. Not only that, ChinaDivison also provides kitting service. It means you can put different products and inserts in the package, such as thank you cards, gift cards, coupons, etc.

 

Scheduled shipping. Another hassle in gift marketing is you have to keep the dates in mind: anniversaries, birthdays, holidays, etc, and you have to send the gifts ahead of time to make sure you customers receive them in the right time. Scheduled shipping is one of the core services in ChinaDivison gift fulfillment solutions, give us your customer and holiday list, we will take care of the rest.

Drop Ship vs Third-party Fulfillment Service

Drop ship is a supply chain management method which the retailers don’t need to keep the goods in stock, because the drop-shipper(normally the manufacture or the wholesaler) will send the goods to the buyers directly. Drop shipping saves warehousing fees and reduces the hassle of picking and packing. But there are still a lot of disadvantages, that’s why a lot of online store owners turn to third-party fulfillment service providers.

What’s the differences between third-party fulfillment service and drop shipping?

Drop Ship vs Third-party Fulfillment Service

Third-party fulfillment providers do more. They do kitting/assembly, value-added services, and give you more shipping method to choose.

One of the advantages of drop ship is you don’t need to handle the packages, which reduces a lot of hassle. But this also makes the packing customization impossible. Third-party fulfillment providers can do a lot of work for the store owners before the packages are shipped, such as kitting, assembly, adding marketing inserts, because they receive products from multiple suppliers and process them together.

About carrier selection. The drop shippers send the products directly to the buyers, but most of them only cooperate with a few express carriers, and normally will not bother to find cheaper or faster shipping method for the store owners. This may not be a problem at ordinary days, but during holiday season, such as from November to January, when most of the store owners received tons of orders, that’s the time when problems emerged. Consumers will not be happy if they receive their Christmas gift in January. Third-party fulfillment providers can make more flexible shipping solutions for the store owners, because global shipping is what they do , they have more experiences than the suppliers.

Third-party fulfillment is more controllable

Inventory management has been a headache for the store owners who drop ship products from multiple suppliers, and it will be even harder when the owner gets a lot orders in a short time. The solution is to let all of the suppliers send the products to one place and deal with them centrally. Once you let third-party fulfillment providers handle your inventory, every shipped-in and shipped-out will be recorded, there is no need to contact different suppliers just to update the inventory. Another meaning of the word controllable is that the store owner can monitor the shipping status in real time. Professional inventory management software will return a tracking number for each shipped package, you can deal with the problem on time if something went wrong.

Third-party fulfillment service brings better customer satisfaction

The consumer can get different products in one package if the store owner uses third-party fulfillment service. This is particular important for the owner who sells quite different kinds of products in one store or owns multiple stores. Besides the products the consumers buy on their own initiative, the store owner can also send them gift kits on holidays with the help of the kitting service third-party fulfillment company provides. This is an effective marketing strategy which will deepen the brand awareness and increase customer satisfaction.

ChinaDivision is a full service third-party fulfillment provider, which not only provides quality fulfillment services as mentioned above, but also as controllable as your in-house fulfillment team. With multiple years of experiences in b2c business, ChinaDivision can provide much more customizable services than drop-shippers.

The First Annual Meeting of CNstorm Operating Department Was Held Successfully

The Chinese fulfillment giant Shenzhen CNstorm E-commerce Co.,Ltd., (the brand owner of CNstorm and ChinaDivision) held their 2016 annual meeting on December 10th, at Jiangmen, China. All staff of operating department attended. The meeting focused on improving team spirit and working efficiency, aimed to provide more quality services to their customers in 2017. (distribution center)

 

ChinaDivision First Annual Meeting

 

CNstorm is the expert on China fulfillment and global shipping from China services, in the past three years, CNstorm has been focus on the global market, extended their business to over 150 countries and areas, providing quality services to over 1,000,000 clients among the global. With the rapid expansion of the market and the characteristics of the industry, the logistics, marketing, customer service team of CNstorm were working under great tension. The complexity of daily missions requires good communication and capability of all teams. This annual meeting builds a platform of communication for the relative staff and makes it possible for colleagues in different teams to share the experiences and difficulties accumulated in the past year, which not only lays the solid foundation for providing more customized fulfillment service for clients, but also increases the team cohesion, and deepen the understanding of CNstorm corporate values.(distribution center)

 

The meeting lasts two days, besides sharing and communication, the teams also reviewed the sales and services in 2016, and worked out the development goals of next year. The CEO of CNstorm Ethan addressed:”Although we are in different teams, we are an integrated whole, we all have a shared target: to help our client, be their China Division, expand their business to new territory and succeed together.”

Irregular Shaped Products & Over Packing: Amazon FBA VS ChinaDivision

Almost every Amazon buyer once had the experience like this:

Amazon FBA over packing

(The picture is from twitter)

It may be hilarious to see someone receive a giant box after purchasing a pair of socks, but as an Amazon FBA user, what if you have to pay a lot of logistics fee or your customer gives you negative feedbacks because of the unnecessary huge volume? Not funny at all. (Order fulfillment Company)

Over packing not only reduce the consumer satisfaction, but also being a waste of transportation resources and not environmentally friendly.

 

Why did over packing happen?

Mechanic operation. In order to save the labor, Amazon imported an equipment called CubiScan. It is said that CubiScan can scan the irregular object by the infrared laser sensor, then calculate the size of the packing box from the computer connected to the machine.

Amazon explained that this process ensure that the goods can be packed in the “most suitable” paper box automatically. But how to define the word “suitable”? Machines don’t know anything about user experience or transportation cost, the only thing they consider is whether the box can contain the object. As a result, after this new automated equipment went into service, there are more consumers’ complaints about over packing, a lot of FBA users have to pay extra logistics fee because of the increase of volumetric weight.

Another reason is, over packing seems to be an easy solution to protect the goods. But it’s not entirely true. The reason why the consumers usually have trouble finding the item is because the big Amazon box is filled with a lot of protective material such as bubble wrap and paper. This looks protective, but if the product is irregular shaped and fragile, the extra space will cause a lot of shaking in transit, and the light cushioning material is not supportive enough.

ChinaDivision, never over packing

Packing is not just about wrapping things up, it requires skills and a heart of “all for the customers”. The customer oriented packing service has to be solid, nice-looking and freight saving.

With multiple year of accumulated experiences in B2C business, ChinaDivision has a lot of well-trained packing staff. They can find different packing solutions for different shaped products, which not only provides enough protection but also reduce logistics fee. Not only that, when Amazon only has 17 different sized packing boxes, ChinaDivision can provide a hundred different boxes for a hundred clients. We can customize packaging for you thanks to all the packaging box manufacturers in China.

Assume that you are an online store owner who sell beautiful scroll paintings, it’s better to wrap the long shaped scroll in a cylindrical box with the diameter slightly larger than the scroll. (Order fulfillment Company) But if your fulfillment provider scan your product with a machine and only have regular shaped boxes, then your beautiful scrolls have to be placed on the diagonal of a big box. Calculate the volumetric weight of that !

Good News! CNstorm Won the Award of PayPal Outstanding Business 2016

On September 7th, PayPal China cross-border e-commerce conference 2016 was officially held in Guangzhou, China. CNstorm Co.,Ltd (PS: ChinaDivision is a famous B2B brand of CNstorm. Co.,Ltd) was awarded the PayPal Outstanding Business 2016 by strong performance, together with the other five well-known Chinese enterprises such as Ctrip and Globalegrow.

CNstorm Was Awarded PayPal Outstanding Business

CNstorm Was Awarded PayPal Outstanding Business 2016 with Ctrip and Globalegrow

At 3PM during the meeting, PayPal announced the shortlist of six Outstanding Business of 2016 in China, including Banggood Network Co.,Ltd, ShenZhen Globalegrow E-Commerce Co., Ltd, Ctrip, CNstorm. Co.,Ltd and the other two enterprises. As a famous B2B brand of CNstorm and a China-based expert provider in logistics and order fulfillment solutions for cross-border e-commerce, ChinaDivision has achieved a great success and obtained approval of PayPal by meticulous services and strong performance.

CNstorm Was Awarded PayPal Outstanding Business -2

CNstorm Was Awarded PayPal Outstanding Business -3

CNstorm vice president Wade Pan(left one)accepted the Award

CNstorm Was Awarded PayPal Outstanding Business -4

Trophy cup of PayPal Outstanding Business 2016

 

In the spirit of safe and convenient payment, CNstorm (ChinaDivision)has maintained a close relationship with PayPal since its establishment. One year ago, in the e-commerce meeting of PayPal 2015, ChinaDivision CEO Ethan Chang was invited to attend the round table as one of the VIP guests. In addition, PayPal senior leader Vince Lee visits ChinaDivison several times to deeply discuss the future of cross-boarder e-commerce and the problems incur during international payment.

In the near future, there will be both opportunities and challenges, and ChinaDivision is ready to embrace another brilliance.

ChinaDivision Attended the First Anniversary of ESCE (Edinburgh Center) and Assisted with Exhibit Transportation

Edinburgh-Shenzhen Creative Exchange (ESCE) is a creative exchange program implemented on the basis of cooperation between municipal governments of Shenzhen and Scotland. It is aimed to enhanced cultural collaboration and increased exchanges between both nations.

On September 7, 2016, Edinburgh center embraced for its first anniversary. (cross-border e-commerce) The project team of ESCE (Shenzhen Center) arrived at Britain successively to hold a series of industrial activities at the Edinburgh Center. Senior leaders of ChinaDivision attended the anniversary along with the delegation led by Mayor Xu Qin and Yao Ren. Besides, ChinaDivision also assisted with the exhibit transportation to Scotland.

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District -1

Xu Qin, Mayor of Shenzhen (second from right) shook hands with Ethan Chang, CEO of ChinaDivision (second from left)

 

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District -2

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District, Yao Ren (right)

 

ESCE (Edinburgh Center) is located at the creative exchange hub as well as city council of Edinburgh, which often receives important government officials and famous enterprises from all over the world. Thus, ESCE decides to build an exhibition area in Edinburgh as a window to show creative products and corporate image of Shenzhen.(cross-border e-commerce)

During September 5 to September 15, senior leaders of ChinaDivision also visited London, Edinburgh, Oxford, Cambridge and York with the delegation led by Xu Qin and Yao Ren. They not only had a knowledge of British culture and technology innovation, but also paid a visit to British senior government officials, business elites and top university professors.

It was a great honor for ChinaDivision to meet elites in different areas and share their perspectives of the global e-commerce. (cross-border e-commerce) ChinaDivision will spare no efforts to meet the upcoming opportunities and challenges.

Shenzhen delegation at ESCE (Edinburgh Center)

Shenzhen delegation at ESCE (Edinburgh Center)

 

ChinaDivision CEO Ethan Meet with Mayor Yao Ren in the ESCE Meeting

Headquarter of ChinaDivision is located at F518 Idea Land of Shenzhen, which is also called the Edinburgh-Shenzhen Creative Exchange (ESCE). On the morning of August 24th, Mayor of Bao’ an district Yao Ren led the related officials to visit the ESCE, aiming to listen to appeals of enterprises and solve their problems during development. Ethan, CEO of ChinaDivision was invited to attend the meeting.

ChinaDivision CEO Ethan Chang

(ChinaDivision CEO Ethan Chang)

Edinburgh-Shenzhen Creative Exchange (ESCE) is the first creative incubator run by the business mode of Shenzhen-Foreign cooperation, Government Leading, Enterprise Investment, Marketable Operation and Professional Team Management. It is a creative exchange program implemented in Shenzhen on the basis of cooperation between municipal governments of Shenzhen and Scotland. ESCE Shenzhen Center is the incubator in Shenzhen to tap into and invest in creative business to raise their international profile.

CNstorm Co.,Ltd which is dedicated to sourcing and shipping products to overseas Chinese globally, has obtained the Angel Investment by Shenzhen Creative Investment Group in 2014. As a B2B brand of CNstorm, ChinaDivision again creates a new business model to play the role as a full service order fulfillment provider for e-commerce online sellers and crowdfunding creators from Kickstarter and Indiegogo.

“ ChinaDivision is doing what they are good at to help streamline cross-border eCommerce worldwide,” said Yao Ren. “ They offer a comprehensive solution covering sourcing, warehousing, kitting and shipping, which is tailored for starups or small and medium-sized enterprises.”

During the meeting, Yao Ren Promised to provide enterprises in ESCE with high standard services in accordance with international incubator. It was reported that both Edinburgh and Shenzhen center will build a public service platform including basic public services, cross-border eCommerce platform, innovative technology platform etc. in five years.

Activity in Local Newspaper

(Activity in Local Newspaper)

ChinaDivision is proud to be one of the members of ESCE. CEO Ethan exchanged his ideas with mayor Yao Ren and expressed his gratitude to  the government. In order to realize a seamless cooperation with British enterprises, Ethan is going to take part in the UK business trip which is organized by ESCE in September 2016.