How Can Amazon Sellers Use Facebook ads to Boost Sales

As an amazon seller or operator, you are no stranger to the topic of Facebook advertising. You’ve probably heard about Facebook ads that burn money but don’t make money, or you’ve heard about how much traffic you need to make balanced budget.

Using Facebook ads correctly, is the key to boost your Amazon’s ranking, review and sales.
There are 3 ways where Amazon sellers can boost sales through Facebook ads in 2019.

1. The value of Facebook ads

Facebook had 2.41 billion active users in the second quarter of 2019.

There is no doubt that Facebook is the largest social networking platform in the world today. Based on massive user data, Facebook’s advertising system can help advertisers achieve operational goals very efficiently.

So what can Facebook ads help us achieve as Amazon sellers?

first, Increase in sales
The most direct benefit of sales promotion is that it can improve Listing Ranking in a short time as well as its conversion. Especially during the promotion of new products, it can help us to achieve the target promotion effect better.

Second, Customer Data. The most painful thing for Amazon sellers is that they can’t precipitate customer data. The cost of finding a new customer is six times the cost of maintaining an old customer. Then through Facebook advertising, we can easily get customer email and other contact information. And we can also leverage Facebook advertising to a greater extent by accumulating customer information and bringing greater revenue.

Third, Get Review
Access to Review is the top priority of every Amazon seller. After getting contact information from customers through Facebook, there is much more room to operate on reminder email than before.

2, Preparation before Posting Facebook ads

1), Optimize product listing and advertising in the site

Optimize listing of products prepared for Facebook advertising promotion, and complete relevant seo work;
Confirm that good enough photos have been taken for the product;
Confirm the optimization of the station advertisements

2), Create a Landing page

Let consumers make purchases or other actions directly on Landing pages.When a Facebook AD is placed, if it links directly to the product’s amazon page, consumers are likely to see a competing product at a lower price and lose customers.

3), Placing promotional information

Add promotion code to make it easy for consumers to get discount codes

3, Advance the Facebook AD audience

After completing the above steps, Facebook advertisement runs and accumulates certain customer data, which can increase the audience number of our products and increase sales through similar audiences.Based on Facebook ads with similar audiences, I calculated from my existing products that the customer acquisition cost per order was one third of the original customer acquisition cost.Therefore, similar audiences are excellent resources in terms of function, efficiency and promotion cost. What is similar audiences?A similar audience is a new group of people who are already interested in the business you’re promoting and who are similar to your existing premium customers.The important thing to note here is that you have to build a similar audience by building a source audience before you can create a similar audience.

ChinaDivision’s Experience For Your Packaging Solutions

Our experience in packaging gives you the opportunity to increase your ROI and direct the flow of your product into the marketplace. Regardless of size or complexity or your needs, our professionals are there for you . We can scale and customize our capabilities to meet your packaging requirements. At ChinaDivision, we have experience with a wide variety of packaging, which includes:

Kitting: From finished goods to aftermarket kits and more.
Shrink wrapping: Providing high quality packaging for retail products within multiple industries.
Video&photo: We offer display assembly services for a wide variety of products.
Labeling: We label your products with precise application, meeting your specifications.
Blister, skinpack, and clamshell packaging: Used for small consumer goods allowing for easy display capabilities.
Bagging: We expertly bag your products and printed materials.
Many other value-added services, including: literature kits, multi-packs, bundling, over-wrapping, and business advertisement insert.

At ChinaDivision, we can streamline your supply chain by incorporating packaging into your current distribution process. We will combine packaging with warehousing and distribution to reduce your overall costs and increase your ROI.

ChinaDivision’s Smarter 3PL improves ecommerce fulfillment

Retail has never been more competitive and complex. Ecommerce needs to be viewed in concert with all your retail strategies: brick and mortar, third party marketplaces like Amazon, and your own online store. ChinaDivision’s experience as an omni-channel provider means we understand the entire retail landscape, making us uniquely qualified to help you manage the challenges of selling across all retail platforms. ChinaDivision helps you navigate the complexities that are unique to ecommerce. Let our experienced team help design a Direct-to-Consumer solution that is right for your brand.

Our distribution centers are integrated with customized warehouse management systems, radio frequency handheld scanning, and labor management systems that allow us to manage all warehouse operations in the most efficient and cost-effective manner possible.

We seamlessly integrate order processing, inventory and shipping data with all ecommerce platforms, ensuring fulfillment speed and data accuracy. Timely access to all your data with powerful, customized reporting tools ensures you receive business intelligence that informs strategy and decision making.

Stone 3PL, Your Ideal Option for International Business

The success of your business has been built upon the specialized expertise of your staff. Placing your logistics in the hands of Stone 3PL allows you to focus on your core business, instead of being distracted by the demands and complexities of the global supply chain.

From digital storefront integration and order fulfillment, to warehousing and industrial kitting, Stone 3PL is the answer to all of your logistics needs. We don’t cut corners and won’t complicate things.

Stone 3PL provides a variety of ready-to-go solutions, technologies and assets that might otherwise cost you and your business a lot of time and money to put in place – so your capital is freed up to develop your business in other ways. Additionally, outsourcing your logistics gives you the flexibility to upsize and downsize rapidly in response to new opportunities or challenges, with minimum risk.

What is Transportation-Based 3PL

Specialize in the transportation between locations. For example, they might transport inventory between your factory and warehouse or you and your retail buyer. Consider the following when weighing a parcel transportation provider:

1. Origin location

2. Destination location

3. Timeframes

4. Shipping methods

5. Service levels

6. Pricing and discounts


Remember to consider import/export taxes and duties if you transport freight globally.

Traditional parcel transportation providers include DHL, FedEx, UPS, and the USPS. Same-day delivery is normally handled by local couriers like Postmates and UberRush. Transportation marketplaces like Flexport, Freightos, and GrandJunction connect buyers and sellers.

What is the Biggest Advantages of 3PL

Working with a third party logistics provider offers many advantages. Let’s take a closer look at the benefits of using a 3PL.

Gain expertise and knowledge
Supply chain logistics can be complex; fulfillment, warehousing, and shipping all come with major challenges. When it comes to supply chain logistics, 3PL organizations are experts and can impart clients with their experience and connections to quickly streamline processes.

Additionally, 3PLs can give insight into issues that can come up when shipping internationally. Such issues include documentation, customs, duties, and differing shipping regulations. Working with a third party logistics organization can also relieve the stress of trying to comply with international shipping protocols.

Save time and money
Using a 3PL can potentially eliminate the need to invest in warehouse space, technology, transportation, and employees to carry out logistics processes, allowing for more focus on your core competencies.

Additionally, 3PLs can make organizations proactively aware of supply chain mistakes that could be costly and risky. By providing industry forecasting, 3PLs also help optimize inventory levels and save on inventory holding costs.

When working with a 3PL, organizations can also save time by receiving the expertise needed to carry out supply chain logistics efficiently.

Scale operations and be more flexible
When a company uses a 3PL, they are able to scale space, labor, and transportation according to current inventory. Additionally, 3PLs are often able to ease the transition between seasonal periods and industry fluctuation.

When growing into new markets, a 3PL aids growth in new regions. Typically, 3PLs are always looking for ways to improve aspects of supply chains and therefore have the tools and technologies necessary to make adjustments. Management software can analyze and monitor supply chain procedures to eliminate inefficiencies. Engaging 3PL services are likely to result in continuous improve

How to to Earn Backlinks to Your Website

Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are ten:

1. The broken-link building method

We love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.

So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:

  • your keyword + links
  • your keywords + resources
  • keywords inurl:links

2. Backlinks through infographics

Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Chinadivision publish numerous infographics from all over the Internet.

Why Do You Like TaoBao

1. Your questions about the products could be answered in seconds

In Taobao, each user has an account which allows them to talk with the sellers freely. If you have any questions about the product, simply click the message button in order to talk with the sales assistants. The message page will automatically create a link to the product you were viewing previously to help guide the assistant to the product in question.

If you start a conversation, sellers will usually send you a list of the most frequently asked questions, such as ‘what’s the minimum spend to get free shipping’, ‘when will my order be shipped’, ‘what’s the return policy’ and so on. If you still have other questions, simply type it in and the sales assistant usually replies within seconds and they are usually extremely helpful and effective. You can even tell them your height and weight and they will tell you which size to buy.  In some bigger shops, there might be hundreds of sales assistants available in one shop. The system will automatically match and connect you after clicking the message button.

2. Everything is trackable

In Taobao, every single product is trackable once shipped and there are no different classes of shipping services available. Instead, there are many different shipping companies available who provide a pretty similar service. Usually there are one or two default companies used by different sellers, however you could always negotiate with the sellers if you prefer another company.

Recently Taobao has released a function to make it even easier for customers to track their orders. By simply clicking ‘tracking’, customers will be directed to a page where a map will show the exact location of the order, followed by a clear timeline stating when and where your order has been. It will also give the user the estimated time of arrival.

3. Share your purchases

Another feature on Taobao that differs from Western sites, is that everyone loves to share their orders. Within every single product page, there is a ‘comment’ section where customers can post words, images or even videos to describe and share their orders or shopping experience.

Customers can be totally honest here, and express their happiness and gratefulness for buying the products, or complain about the products or customer service. Sellers can also utilise this function by replying to customers’ comments to thank them, or respond to the product or service feedback. Users of Taobao already heavily rely on this section to judge the products before buying, whilst Taobao actively encourages users to share their purchasing experience – rewarding them with some points if they comment carefully.

Customers are also given the opportunity to feedback on their purchases after several months. This is a perfect guarantee for customers who buy products which have a long-term effect such as teeth whitening or weight loss products.

4. Internal Remarketing

Taobao has its own powerful remarketing strategy, where every single product you have viewed is remembered by the system. By the time you open your Taobao app again, you will see your homepage full of the products you have just viewed yesterday, as well as a lot of similar products that you may potentially like.

Taobao smartly learns what users like or would be interested in buying, then chases them by recommending the same or similar products. If you have searched for something similar to something you have searched for before, the products you have previously viewed before will be shown first, followed by other products according to your search enquiries.


Product Selection Case : Popular Amazon Product

Recently, quite a few Amazon sellers have complaint about less increased sales. They can see that Amazon is getting more and more difficult to do, so they would like to ask if there is any way to do it right. If a large promotion doesn’t grow sales, may be there is a problem on product selecting? Or are they putting enough people and fund into their operations? Peak seaspm is a large traffic peak and if no obvious sale growth that is really to consider the specific problem there.But it doesn’t matter. PREIME DAY is just the beginning. There are still a lot of activities and hot selling seasons for every seller.According to statistics of market research, electronic technology products are the absolute leading role of sales and purchases in the coming season. In corporate buyers side, office electronic products as a kind of highly standardized products, natural is suitable for online sales, many office sales of electronic products in the amazon has a super double-digit annual growth rate, and during the back-to-school sales will be further improved based on the original growth, so office electronics is sales peak.These are also expected market growth, depending on their choice of products is not suitable for this point in time. And how to choose?This is also a headache for many cross-border e-commerce sellers. There is no way out. The selection of products is the beginning of cross-border e-commerce operation.

Now let’s see what’s popular in different countries :

  1. USA: LifeStraw Life Pipette Portable Water Filter, Instant Pot Multifunctional Pressure Cooker and 23andMe Gene Test Suite;
  2. UK: Sony Sony PlayStation classic duplicate game console, Oral-B Ole B electric toothbrush and Shark shark vacuum cleaner;
  3. Japan: Happy Belly Natural Water, Anker Ank 10000 mA Mobile Power Supply and Pampers Pampers Diapers;
  4. India: Syska Intelligent 9-watt LED lamp, Boat Rockerz Bluetooth wireless headset and Godrej bathroom fragrance film;
  5. Germany and Austria: JBL Bluetooth speaker, Tefal Telford stainless steel pan and OSRAM OSRAM intelligent socket;
  6. Australia: Mario Racing 8 Luxury Edition Nintendo Switch Game, Finish Dishwasher Washing Tablets and Huggies Curious Diapers.
  7. UAE: Al Ain bottled water, Ariel Blue Wave laundry detergent and Fine Towel toilet paper;
  8. Spain: Yobola wireless Bluetooth headset, Philips Philips Multigroom 7000 shaver and DoDoDot diapers;
  9. Singapore: Meiji Meiji fresh milk, Coca-Cola Zero Coca-Cola and Kleenex toilet paper;
  10. Netherlands: Mama Bear diapers, SanDisk flash 128 GB memory card and Philips Hue smart light;
    11, Mexico: Nintendo Nintendo Switch game console, HP HP 22W limitless display and Nautica Eau De Toilette Spray;
  11. Luxembourg: JBL Charge 3 portable Bluetooth speaker, Tefal Telford stainless steel pan and iRobot Roomba 671 sweeping robot;
  12. Italy: NESCAF, Nestle Multi-fun Coffee Espresso, Dash 3-in-1 Laundry Condensate and AUKEY Portable Mobile Power Supply;
  13. France: iRobot Roomba 671 Sweeping Robot, Lunii Storytelling Toys and Oral-B Ole B Electric Toothbrush;
  14. Canada: PS4 game console (built-in Spider-Man and Horizon: Zero Dawn), LifeStraw life straw portable water filter and 23andMe gene test kit;
  15. Belgium: OSRAM OSRAM smart socket, SanDisk flash 128GB memory card and Britain Bilander water filter;

What Activities Can Be Outsourced

It is essential to appreciate and acknowledge that no single individual can handle all these different tasks.

So, let’s start by taking a look at some of the valid and compelling advantages businesses experience from outsourcing their tasks.

1. So they can pay attention to the core business activities.

For lots of businesses, the prime reason they outsource is so that its employees, managers, and free owners can focus their attention on more income generating activities.

2. Improves opportunities for growth.

Every day-opportunities for business growth and a desire to develop your company’s operations exist, but resources to make all these happen are lacking. Outsourcing will create some free time for numerous employees, and this could be everything you need to take full advantage of the daily opportunities.

3. Increasing effectiveness and efficiency.

In most cases, outsourcing permits access to skilled talent. Even more, outsource businesses can offer, latest technology, innovative approaches, and creative, cutting-edge solutions that otherwise are not available.

4. Generally, improves your bottom line by reducing your expenses.

A skilled firm or contractor can generally execute tasks more cheaply compared to hiring a full-time employee. This implies that the costs of employing, coaching, and maintaining workers are eliminated and so are benefits and tasks.

5. Risk sharing.

One of the most critical factors determining the outcome of your campaign is risk analysis. Outsourcing various components of your business’s processes will assist the company by shifting various responsibilities to the outsourced vendors.

Since these outsourced vendors are specialists in what they do, they’ll plan all your risk-reducing factors much better.

Regardless of these pros of outsourcing that you should consider before approaching an outsourcing vendor, it’s always wise to accurately define the importance of the tasks you are looking to outsource.

The main factors that have led to the growth of this trending tendency of outsourcing include;

  • The Likelihood and ability to concentrate on other essential business processes.
  • Lack of skilled labor in specific areas of the business processes.
  • Availability of discounted labor, all while not compromising the quality of output.

All these factors have specifically resulted in most outsourced partners across the world today.

That being said, below are numerous tasks you should aim to outsource as you grow your business;