Amazon.cn is Amazon’s regional website in China. Because of two reasons, selling on Amazon China is a good idea for the e-commerce sellers who want to expand their business to China (especially mainland China). Reason one, big e-commerce websites like Amazon have accumulated a certain brand approval and a large user group, selling on it can help the e-commerce runner get more traffic with less marketing budget. Reason two, Amazon China is targeted at China mainland market, which is very huge. In the year 2016, China has become the world’s largest online retail market, and it’s still growing, there is a research shows Chinese online retail market will grow to $1.7 trillion by 2020.
To sell on Amazon China, there are 5 things to consider.
Product source. As I said in How to Choose Product Source from Alibaba and Taobao?, there are a lot of cost-effective products in Alibaba. Sourcing products from China and sell them on Amazon.cn can save a lot of logistics fees.
Use FBA or not. FBA(Fulfill by Amazon) is the fulfillment service provided by Amazon company. There are some preferential policies for the FBA users who sell on Amazon, but there are restrictions as well. According to the restriction, the products should be “ready to be fulfilled” before they are sent to FBA, or Amazon will charge handling fees which are calculated by units. It’s better to consider your labor, time and financial budget before making this decision.
Warehouse location. If you decide to not use FBA or you need FBA prep service (ChinaDivision provides FBA prep services including goods receiving, inspection, repacking, labeling,etc), you had better to choose a warehouse in the right location. On the precondition of saving the logistics fee, there are two options for the Amazon China sellers: mainland China warehouses and Hong Kong bonded warehouses. ChinaDivision Amazon China fulfillment service is based in both of the locations, it helps the sellers to deal with the consumer exchange & refund in the mainland warehouse and send packages from Hong Kong warehouses, which achieves the lower taxes and better shopping experiences in the same time. You can see the advantages of using HK bonded warehouses intuitively in this image.
Shipping solutions. After considering the warehouse location, the Amazon sellers have to choose shipping solutions. ChinaDivision Amazon China fulfillment service includes recommending suitable shipping solutions for the sellers.
Brand strategy. ChinaDivision provides a series of brand upgrading services, such as labeling the brand name on the packages, printing logos on the boxes, putting inserts, etc. It’s up to the seller’s choice.
3 steps to sell on Amazon China.
Register an Amazon China seller account. One Amazon account can not be used on different regional websites, the seller can not use the Amazon.com account to sell products on Amazon.cn, so you have to register an Amazon China seller account first.
Choose an Amazon China fulfillment partner. ChinaDivision is a full-service Amazon China fulfillment service provider, which can provide all the services, tech support and expertise for the seller who want to sell to China.
Start to make sales. With the help of ChinaDivision Amazon China fulfillment service, the sellers can only focus on the core business and make more sales.