How to Sell on Amazon China

Amazon.cn is Amazon’s regional website in China. Because of two reasons, selling on Amazon China is a good idea for the e-commerce sellers who want to expand their business to China (especially mainland China). Reason one, big e-commerce websites like Amazon have accumulated a certain brand approval and a large user group, selling on it can help the e-commerce runner get more traffic with less marketing budget. Reason two, Amazon China is targeted at China mainland market, which is very huge. In the year 2016, China has become the world’s largest online retail market, and it’s still growing, there is a research shows Chinese online retail market will grow to $1.7 trillion by 2020.

 

To sell on Amazon China, there are 5 things to consider.

 

Product source. As I said in How to Choose Product Source from Alibaba and Taobao?, there are a lot of cost-effective products in Alibaba. Sourcing products from China and sell them on Amazon.cn can save a lot of logistics fees.

 

Use FBA or not. FBA(Fulfill by Amazon) is the fulfillment service provided by Amazon company. There are some preferential policies for the FBA users who sell on Amazon, but there are restrictions as well. According to the restriction, the products should be “ready to be fulfilled” before they are sent to FBA, or Amazon will charge handling fees which are calculated by units. It’s better to consider your labor, time and financial budget before making this decision.

 

Warehouse location. If you decide to not use FBA or you need FBA prep service (ChinaDivision provides FBA prep services including goods receiving, inspection, repacking, labeling,etc), you had better to choose a warehouse in the right location. On the precondition of saving the logistics fee, there are two options for the Amazon China sellers: mainland China warehouses and Hong Kong bonded warehouses. ChinaDivision Amazon China fulfillment service is based in both of the locations, it helps the sellers to deal with the consumer exchange & refund in the mainland warehouse and send packages from Hong Kong warehouses, which achieves the lower taxes and better shopping experiences in the same time. You can see the advantages of using HK bonded warehouses intuitively in this image.

hk bonded warehouse

 

Shipping solutions. After considering the warehouse location, the Amazon sellers have to choose shipping solutions. ChinaDivision Amazon China fulfillment service includes recommending suitable shipping solutions for the sellers.

 

Brand strategy. ChinaDivision provides a series of brand upgrading services, such as labeling the brand name on the packages, printing logos on the boxes, putting inserts, etc. It’s up to the seller’s choice.

 

3 steps to sell on Amazon China.

 

Register an Amazon China seller account. One Amazon account can not be used on different regional websites, the seller can not use the Amazon.com account to sell products on Amazon.cn, so you have to register an Amazon China seller account first.

 

Choose an Amazon China fulfillment partner. ChinaDivision is a full-service Amazon China fulfillment service provider, which can provide all the services, tech support and expertise for the seller who want to sell to China.

 

Start to make sales. With the help of ChinaDivision Amazon China fulfillment service, the sellers can only focus on the core business and make more sales.

Improve Your Business By Using ChinaDivision Amazon China Fulfillment Service

Amazon China (domain name Amazon.cn) is the regional website of Amazon.com based in Beijing, China. Amazon China has a shopping region called Global Store (海外购), which is specifically designed for Chinese consumers to buy global products. Because of the brand influence of Amazon, Amazon Global Store has become one of the most trustworthy places for Chinese people to buy items from abroad.

 

Amazon China fulfillment

 

ChinaDivision Amazon China fulfillment center can improve your business in the following ways:

Amazon China is targeted at Chinese consumers — Give your business a larger market.

Different from Amazon.com, Amazon China is more friendly to native Chinese consumers. The website is in Chinese, all the prices are in RMB. In this case, Chinese consumers are more inclined to buy foreign products from Amazon China, although the same products on Amazon America usually have more attractive prices and more promotional activities. Selling your products on Amazon China can help you expand your business to China, the world’s biggest e-commerce market, and make more sales.

 

The products can be manufactured in mainland China — Lower the budget.

A lot of international brands own their OEM (original equipment manufacturer ) in mainland China. The advantages of having your products manufactured in China are obvious, quality service, lower price, hassle-free logistics, etc. With the help of Chinese OEM and ChinaDivision Amazon China Fulfillment service, the e-commerce sellers can run a business with millions of orders with very low budget, makes it possible to invest more money in brand building and promotion.

 

ChinaDivision can provide a series of value-added services — Create brand awareness in China.

Because of the historical, political and other reasons, e-commerce market in China are very different from the Western. In order to establish brand awareness within millions of Chinese consumers, the e-commerce sellers had better to come up with more strategies to adapt to the whole new market. As the supplement of manufacturer’s service, ChinaDivision can provide more experienced value-added services such as kitting, assembly, putting insert, labeling, customize packaging, etc. The advantages of these services are particularly prominent when the brand owns multiple manufacturers and the products have to be handled centrally.

 

Orders are fulfilled in HK warehouses — Efficient & Hassle free.

After the goods are done processing in the manufacturer’s factory or ChinaDivision warehouse, they will be shipped to the warehouse in Hong Kong. ChinaDivision has developed a deep cooperation with HK Yunda Express, SF Express and EMS, each of them owns multiple bonded warehouses in Hong Kong. Once the buyer purchased some of your products on Amazon China, the warehouse will start to fulfill the orders instantly, and Amazon China will treat your products as “Send from bonded warehouse of HK”.

 

The packages are shipped from HK — Better customer satisfaction.

None of the Chinese consumers will be happy to see the just purchased foreign products are shipped from mainland China, so it’s better to storage the products in HK, this not only saves the logistics fee, but also do no harm to your international brand image.

 

If you are interested in ChinaDivision Amazon China fulfillment service, please send us a fulfillment quote.