Irregular Shaped Products & Over Packing: Amazon FBA VS ChinaDivision

Almost every Amazon buyer once had the experience like this:

Amazon FBA over packing

(The picture is from twitter)

It may be hilarious to see someone receive a giant box after purchasing a pair of socks, but as an Amazon FBA user, what if you have to pay a lot of logistics fee or your customer gives you negative feedbacks because of the unnecessary huge volume? Not funny at all.

Over packing not only reduce the consumer satisfaction, but also being a waste of transportation resources and not environmentally friendly.


Why did over packing happen?

Mechanic operation. In order to save the labor, Amazon imported an equipment called CubiScan. It is said that CubiScan can scan the irregular object by the infrared laser sensor, then calculate the size of the packing box from the computer connected to the machine.

Amazon explained that this process ensure that the goods can be packed in the “most suitable” paper box automatically. But how to define the word “suitable”? Machines don’t know anything about user experience or transportation cost, the only thing they consider is whether the box can contain the object. As a result, after this new automated equipment went into service, there are more consumers’ complaints about over packing, a lot of FBA users have to pay extra logistics fee because of the increase of volumetric weight.

Another reason is, over packing seems to be an easy solution to protect the goods. But it’s not entirely true. The reason why the consumers usually have trouble finding the item is because the big Amazon box is filled with a lot of protective material such as bubble wrap and paper. This looks protective, but if the product is irregular shaped and fragile, the extra space will cause a lot of shaking in transit, and the light cushioning material is not supportive enough.

ChinaDivision, never over packing

Packing is not just about wrapping things up, it requires skills and a heart of “all for the customers”. The customer oriented packing service has to be solid, nice-looking and freight saving.

With multiple year of accumulated experiences in B2C business, ChinaDivision has a lot of well-trained packing staff. They can find different packing solutions for different shaped products, which not only provides enough protection but also reduce logistics fee. Not only that, when Amazon only has 17 different sized packing boxes, ChinaDivision can provide a hundred different boxes for a hundred clients. We can customize packaging for you thanks to all the packaging box manufacturers in China.

Assume that you are an online store owner who sell beautiful scroll paintings, it’s better to wrap the long shaped scroll in a cylindrical box with the diameter slightly larger than the scroll. But if your fulfillment provider scan your product with a machine and only have regular shaped boxes, then your beautiful scrolls have to be placed on the diagonal of a big box. Calculate the volumetric weight of that !

Amazon Order Fulfillment VS ChinaDivison Order Fulfillment

There is no doubt that the 21st century is the era of shopping online, thus for online merchants, sourcing, warehousing, shipping, and other extended services become the hottest issues. Faced with these important but trivial things, the smartest option is outsourcing all these order fulfillment services above. And as China plays a much more important role as a recognized major exporter than ever, choosing a right order fulfillment agent from China appears to be wise.

But here comes the question, although every company claims to be the best one, which is truly trustworthy still remains unknown. Below is the comparison between Amazon and its alternative, ChinaDivision, so as to find out the better option.

Claimed to be a world-class customer fulfillment service provider, Amazon developed a system called FBA, which helps both Amazon and non-Amazon sellers. However, when it refers to offering the order fulfillment service from China, the famous one doesn’t always turn to be the right one.


  • Much Lower Pricing

For merchants outsourcing order fulfillment from China, the reason why they are eating this attractive piece of cake is that they see lower cost and higher profit in it, and there is no exaggeration to say, this is all merchants’ goals. In this sense, the top fatal disadvantage of FBA is their sky high costs. Amazon order fulfillment fees depend on product type, the dimension and weight of the item and the channel the item gets sold on. And the truth is, tens of thousands of Amazon users complain about FBA charges. When you sign up with a FBA account, Amazon charges initial setup fee, while another order fulfillment service provider similar to Amazon, ChinaDivision, does not. Furthermore, Amazon order fulfillment fees include fulfillment fees, monthly storage fees and inventory placement service. And fulfillment fee can be again divided into order handling, pick & pack and weight handling. Better yet, if your products doesn’t sell that well, you’ll have your inventory stored in Amazon’s warehouse, which means in the long run you have to pay a substantial extra price.

On the contrary, as a China-based company and Amazon’s competitor, ChinaDivision allows you to benefit from much lower costs, compared to Amazon. So ChinaDivision doesn’t charge you the so-called initial setup fee, as mentioned above, pack fee or inventory placement fee as Amazon does charge. And the great news is that they openly offer clients with free storage service within 30 days, which is even negotiable.

Amazon Order Fulfillment VS ChinaDivison Order Fulfillment:

Amazon ChinaDivision
Initial setup fee ×
Fulfillment fee Including order handling, pick & pack and weight handling) No pack fee.
Monthly storage fee Free for goods under 10 CBM within 30 days
Inventory placement fee ×

(Amazon Order Fulfillment Charges VS ChinaDivision Order Fulfillment Charges)


Shipwire VS Amazon FBA VS ChinaDivision Order Fulfillment from China Price Comparison
Shipwire VS Amazon FBA VS ChinaDivision Order Fulfillment from China Price Comparison
  • Better Extended Services

Surprisingly, ChinaDivision also defeats Amazon in other aspects. As a one-stop China based platform, ChinaDivision focuses on helping clients streamline order fulfillment from China and it offers well-coordinated services from sourcing, warehousing, pick&pack, shipping to handling returns. Both Amazon and ChinaDivision serve as customer order fulfillment agents, the former appears to be less caring. Take warehousing for example, Amazon has established quite strict requirements for items to be stored, including packaging and time of arrival. In the case that requirements are not met, Amazon would reject the product without paying for the transportation both ways. Conversely, Amazon’s competitor, ChinaDivision, serves in a distinctly different manner. If there’s any discrepancies, ChinaDivision would get contact with clients directly and promptly, till the problem get resolved.

For order fulfillment services, first comes the order. So if unfortunately, your products don’t sell like hot cakes or even worse, your account gets killed, Amazon would again hit you for it costs much whether you choose to have items sent back or disposed of. And assume that you are cautious enough and just store a small quantity of products in Amazon warehouse, another problem could occur if your products sell well. Because it’s highly possible that you might drop in ranking due to stockout, since it consumes too much time in shipping to Amazon. And once it happens, it’s very hard to get the golden age back. In this view, ChinaDivision displays strong advantages over Amazon. Similar to but not exactly the same as Amazon, ChinaDivision has established a hub facility in Shenzhen, so it’s extremely convenient for it to source and replenish goods, thereby saving your time and money.

ChinaDivision aims at developing along with clients’ business, hence it processes returns efficiently and is committed to reducing chargeback rate by double quality-check before shipping.

Compared order fulfillment services by Amazon with that by Amazon alternative, ChinaDivision, conclusion can be drawn that for merchants who’s planning to outsource order fulfillment from China, ChinaDivision should be a better option since it stands for less cost and better service.