(The picture is from twitter)
It may be hilarious to see someone receive a giant box after purchasing a pair of socks, but as an Amazon FBA user, what if you have to pay a lot of logistics fee or your customer gives you negative feedbacks because of the unnecessary huge volume? Not funny at all.
Over packing not only reduce the consumer satisfaction, but also being a waste of transportation resources and not environmentally friendly.
Why did over packing happen?
Mechanic operation. In order to save the labor, Amazon imported an equipment called CubiScan. It is said that CubiScan can scan the irregular object by the infrared laser sensor, then calculate the size of the packing box from the computer connected to the machine.
Amazon explained that this process ensure that the goods can be packed in the “most suitable” paper box automatically. But how to define the word “suitable”? Machines don’t know anything about user experience or transportation cost, the only thing they consider is whether the box can contain the object. As a result, after this new automated equipment went into service, there are more consumers’ complaints about over packing, a lot of FBA users have to pay extra logistics fee because of the increase of volumetric weight.
Another reason is, over packing seems to be an easy solution to protect the goods. But it’s not entirely true. The reason why the consumers usually have trouble finding the item is because the big Amazon box is filled with a lot of protective material such as bubble wrap and paper. This looks protective, but if the product is irregular shaped and fragile, the extra space will cause a lot of shaking in transit, and the light cushioning material is not supportive enough.
ChinaDivision, never over packing
Packing is not just about wrapping things up, it requires skills and a heart of “all for the customers”. The customer oriented packing service has to be solid, nice-looking and freight saving.
With multiple year of accumulated experiences in B2C business, ChinaDivision has a lot of well-trained packing staff. They can find different packing solutions for different shaped products, which not only provides enough protection but also reduce logistics fee. Not only that, when Amazon only has 17 different sized packing boxes, ChinaDivision can provide a hundred different boxes for a hundred clients. We can customize packaging for you thanks to all the packaging box manufacturers in China.
Assume that you are an online store owner who sell beautiful scroll paintings, it’s better to wrap the long shaped scroll in a cylindrical box with the diameter slightly larger than the scroll. But if your fulfillment provider scan your product with a machine and only have regular shaped boxes, then your beautiful scrolls have to be placed on the diagonal of a big box. Calculate the volumetric weight of that !