Summary of 2018: Only When the Tide Recedes Can We Know Who is Swimming Naked

Although cross-border e-commerce is still very hot, volume is growing, platforms, sellers, third-party service providers are also constantly chasing industry opportunities, but in the past 2018, cross-border e-commerce is not so good.

From the macro environment: complex

Increase in entrants and intensify competition: With the increase of participants, cross-border e-commerce is experiencing a change from “Blue Sea” to “Red Sea”. Traditional foreign trade has transformed into cross-border e-commerce, and a large number of domestic Taobao and Tianmao sellers have entered the cross-border e-commerce industry. Sellers in India and other Southeast Asian countries have sprung up, and competition has intensified dramatically. The result is that the flow and resources are inclined to big sellers and high-quality sellers, which also means the crisis of small and medium sellers.

Unpredictable international trade environment : the outbreak of the Sino-US trade war also makes the world trade situation become ups and downs in a sudden, which is full of uncertainty.  Although it does not have a great impact on cross-border e-commerce, sellers are more or less feeling a little down. The cruel thing is that the United States announced the withdrawal of the Universal Postal Union process, which directly results in higher postage charges and higher operating costs of cross-border e-commerce.

As can be seen from the earnings of cross-border e-commerce head sellers, 2018 may be profitable, but all the money is in the warehouse. A large inventory backlog occupies a large amount of fund liquidity.

In 2019, cross-border e-commerce vendors will still face many challenges.  Externally, we should expand new markets and increase revenue. Competition between Europe and the United States and other markets has become more intense. It is better to open up a new market than to compete in the US and Europe. In fact, last year Amazon announced the opening of India and Middle East is a new signal to Chinese sellers.

Internally, refined and branded operation. Fine operation will become the mainstream, abandoning the rough operation in the past, such as following the trend to selling goods, to achieve intensive farming, it is worth mentioning that the use of big data will become a sharp tool for sellers to improve the fine operation. At the same time, the deterioration of seller’s price competitive advantage, the reduction of operation and logistics costs, the improvement of operation efficiency, service level, and the realization of healthy capital flow will become the direction of seller’s attention. A certain scale of sellers can timely branding.

But we’re still moving forward. ChinaDivision had just finished its annual meeting over the last week, In review of last year, CNstorm Group, the holding company records a new sales volume, way more than any years in the past.

Let’s hope for the best, but don’t forget, prepare for the worst. New journey, we are ready!

 

Affordable Ecommerce Automation Tools To Use

When you’re just starting your ecommerce journey, there are a wide range of useful tools which you can use to create your own online store and grow it into a successful e-commerce business, When you know the best tools for ecommerce you’ll have a much easier time starting your own store. We’ve created this article to help make your life easier by breaking down all of the essential tools which you’ll need to start your own ecommerce business.

Cross-border E-commerce business are mainly about three things: create order, order management and feedback . ChinaDivision is a professional orderfulfillment service provider where you can combine all the useful tools below to boost your business.

Below are some tools for your reference.

1, Oberlo 

Oberlo is one of the most popular ecommerce automation tools. It automates several parts of running an online store. First, it automates product imports. It allows you to do one-click product imports. Oberlo imports the copy, images, and product info directly from AliExpress onto your store. It also automates order processing in one click. When you wake up in the morning, all you need to do is press one button and all of the customer details will be sent to your suppliers. Shipping is taken care of by suppliers, which saves time and money on your end.

Store owners looking for an ecommerce automation tool should use Oberlo because it allows you to choose from millions of products, streamlines order processing with numerous suppliers, and allows you to run your business from anywhere in the world. They also have a free Starter Plan for up to 50 orders a month.

2, Google Alerts

Google Alerts is a great ecommerce automation tool as it allows you to do market research, competitive research and monitor the web for articles on your brand. You can choose to set alerts for specific keywords, public figures, or brands (your own included). Whenever new content appears on the web for your keywords, you’ll receive an email from Google Alerts with a link for you to view.

Store owners should use Google Alerts as an automation tool so that they stay informed about what’s popular in their niche, what their competitors are doing, and what people are saying about your brand. With countless new articles appearing in search engines every day, it can be hard to stay on top of what other brands are doing. Google Alerts allows you to stay informed by emailing you as new content is published without you having to monitor the web every day yourself. The ecommerce automation tool is free to use.

 3, ZenDesk

ZenDesk allows store owners to automate parts of their customer service. They’re currently building an Answer Bot that allows customers to have their customer service taken care of by a bot. Customers who experience common issues can be guided through to a solution with the help of an AI. Complicated issues or unresolved issues can then be taken care of by a person, easing the workload of overburdened customer service teams.

While you might not want to completely automate your customer service, as it’s an important part of customer relationship building, but automating aspects of your customer service allows you to help your customers more efficiently. Having hundreds of customer inquiries to answer each day can delay customer response times and leave customers feeling frustrated. By using an ecommerce automation tool customers have the option of receiving support immediately through an Answer Bot. You can also hire agents at ZenDesk to respond to your customer inquiries on your behalf with pricing starting at $5 a month per agent hired.

4, Consistent Cart

Consistent Cart is an ecommerce automation tool that automates abandoned cart recovery, push notifications, and add to cart popups. By automating abandoned cart emails you improve your chances of converting those who’ve abandoned their cart. Store owners can set the app to contact customers via email or text. The app is fully automated, as store owners only need to set it up once.

Store owners should use Consistent Cart to ensure that they’re maximizing their sales by recovering abandoned carts. Sales can grow drastically by regularly sending out abandoned cart emails to remind customers about the products they almost purchased. Manually contacting customers can be time consuming depending on how many abandoned carts your store has each day. The tool is affordable as its only $4.99 a month after the free trial has ended.

Using various ecommerce automation tools can help you build a strong, sustainable, and easy to manage online store. Even if you only have an hour to work on your online store each day, a combination of the automation tools listed in this article will offer you a chance to build a lasting and successful online business without compromising your lifestyle.

Cross-border E-commerce Relies On Last-mile Policy

Logistics is the backbone of the economy, providing the efficient, cost effective flow of goods on which other commercial sectors depend.

Recently, Amazon has launched a last-mile delivery program, which are powered by entrepreneurs. (cross-border e-commerce business) In other words, Amazon just launched its own UPS competitor of sorts, by offering leased vans, training and resources to those who want to drive for Amazon instead of Uber.

Amazon will continue to work with existing partners, including UPS and FedEx, in addition to the USPS and smaller last-mile delivery partners. (cross-border e-commerce business) As Amazon’s business continues to grow, it will need these partners’ help to get packages to customers for the foreseeable future.

“We have great partners in our traditional cariers and it’s exciting to continue to see the logistics industry grow,” said Dave Clark, Amazon’s senior vice president of worldwide operations, in a statement about the launch. “Customer demand is higher than ever and we have a need to build more capacity. (cross-border e-commerce business)As we evaluated how to support our growth, we went back to our roots to share the opportunity with small-and-medium-sized businesses. We are going to empower new, small businesses to form in order to take advantage of the growing opportunity in e-commerce package delivery.”

At present economic sentiments, the logistics & warehousing industry continued to witness growth largely due to growth in retail, e-commerce and manufacturing sectors. (cross-border e-commerce business)

So the above are the observations for the policy maker, they can help to build a more liberal environment, to encourage the E-commerce’s growth of business.

E-commerce Future Development Trend

In the future, below development trend is what business owner of cross-border e-commerce shall keep in mind:

1. Technology is always a big trend.
2. The original digital native has become the main force of consumption.
3. Conversational business, voice assistant helps to upgrade our shopping experience.
4. Capital operation starts entering to cross-border e-commerce.
5. Branding is the key to establish loyalty.
6. Develop and promote traditional products with Internet thinking.
7. Sellers in China are beginning to become global suppliers.
8. Compliance operation will always be the main theme.
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Cross-Border E-commerce Taking up More Share of Traditional Trade.

In regard to the sales channels, cross-border e-commerce platforms and cross-border logistics distribution are the key to the development of cross-border e-commerce.

Amazon,eBay,AliExpress and Wish are the main export channels for China’s cross-border e-commerce to go overseas. Focus on the improvement of the customer experience, cross-border e-commerce platform will promote borderless interaction, borderless data resource sharing and borderless innovation. These platforms encourage enterprises to make innovation on products and services, and with innovative business model to establish global brand positioning, and to promote a more equal and GSP global trade, speeding up the operation process of enterprise globalization, and change the globalization operation mode of the enterprise, formed a more virtual and digital network structure, which is more flexible, agile, and low operating costs.

After years of development of China’s cross-border e-commerce exporting industry, especially after the explosive growth in 2010. Now it has formed a huge market size. According to the ‘2016 China E-commerce Market Data Monitoring Report”, China’s cross-border e-commerce transactions in 2016 reached 6.7 trillion yuan, an increase of 24% over the previous year. Among them, the cross-border e-commerce exporting volume is 5.5 trillion yuan.

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Report shows, impacted by the rising labor costs, China’s traditional trade export growth has been slowing down in recent years.
Our products are mainly exporting to the market of the United States, Japan, European Union, the association of south-east Asian nations (ASEAN) , which are also has seen volume fallen, these countries and regions are also the main markets of China’s cross-border export e-commerce, and the growth rate is considerable.Compared with traditional trade, the core competitiveness of cross-border e-commerce export is efficiency, which comes from the reduction of trade intermediate links.

IT Capability is Always the Key on Upgrading Service of the Cross-border E-commerce

With the development of cross border e-commerce, more and more people are buying from internet, most products are from different countries, there will be an upgrade in demand from different customers, which will bring the upgrade of the product level. The upgrade of the product will definitely promote the upgrade of the whole supply chain.

In the past years, competition in cross border e-commerce is mainly about product price, then it is about quality and also brand competition, the compete from meeting consumers’ the most basic demand to customers’ stylish demand, each level has its different requirements.

More and more enterprises in the industry want to do better and better. From the products or the logistics experience, or from the satisfaction of the customer service, all these are important things that reflect the customer’s experience.

Then how we can guarantee this valuable customer experience?

Behind all these pursuits, their ultimate guide is service upgrade, which cannot be separated from scientific management. In the future, the upgrade challenge of cross-border e-commerce will be mainly come from the upgrading of internal management, including the upgrading of process and rule, product experience, supply chain, and customer service system. Right now what we hear more and more is the new words big data, actually what behind is IT capability. IT is always the key.

How to Start Oversea Online Shopping

Overseas online shopping was originally defined as a domestic customer from overseas shopping mall shopping and shipped to the domestic receiving address. (cross-border e-commerce)At present, overseas online shopping is mainly divided into three forms from the shopping process. The first is the traditional transport mode, which requires the transport of goods from foreign e-commerce companies to the domestic market.The second is the direct mail mode, where foreign e-commerce companies can send goods directly to China.(cross-border e-commerce) And the third is nearly two years of emerging mode, is growing so fast, also attracted many net friend, has no experience in hai tao that is cross-border electricity, mainly refers to the domestic electricity warehouse from abroad or domestic bonded area warehouse to deliver goods to customers, because the entry process such as also need to pass the customs clearance, so clean out into the sea.

The specific process of overseas online shopping is no different from buying things on JD or Taobao, with a preference for adding to shopping cart, writing down an address, make payment, etc. (cross-border e-commerce)Only in the transfer mode, the delivery address will be sent to your address, and the forwarding company will send to you after receiving the goods.

The most convenient way for a fans of the entry level overseas online shopping is the direct mail mode, so the introduction is the direct mail mode.(cross-border e-commerce)The direct mail mode is sent from abroad to China directly, so it is no different from the JD shopping process.

What Would Your Expect on Cross-border E-commerce in the Future

Faster speed
Consumers used to be patient about getting their goods, but that’s not the case anymore. This will not be waited until the future, but will be better asap. (cross-border e-commerce)Peoples want faster and faster delivery speed, it will be good if there are companies provide same-day deliveries, that is what we call lighting speed. We have seen Amazon same day drone service 2016, and this brings the awareness of faster delivery, Consumers will demand this service as a way of distinguishing between buying from one company or another, putting morepressure on companies to offer these same-day deliveries just to keep up with their competitors.(cross-border e-commerce)

Content-drive
Ecommerce marketing will consistent of aggressive content marketing campaigns. Providing engaging content on brands’ websites, as well as on social media, will be a dominant force behind marketing. This is especially true of video marketing as it surges in popularity. Social influencer programs will also continue to grow, with brands paying influencers to use and spread the word about their products.

the Internet of Things
IoT (the Internet of Things) starts taking a stance in eCommerce, specifically using beacon technology as a tool to reach your customers when they are not IN your store, or on your website. This means you can reach to your customers wherever they are. Everything is connected.(cross-border e-commerce)This will also change and improve the marketing landscape for retailers in the coming years.
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Cross-Border E-commerce Provides More Opportunities for TCM to Go Abroad

The rapid development of China’s cross-border e-commerce industry has become a new type of business in promoting the transformation and upgrading of international trade. What role can cross-border e-commerce play in the pharmaceutical industry, especially in the traditional Chinese medicine industry? Member of Cross-border e-commerce development association of Chinese medicine supplies committee Zhang Rui jiao, accepted an interview on April 15, saying, to meet the difficult position in go out, internationalization of traditional Chinese medicine at present, with the help of a cross-border electricity is a good solution.

Editable template of detailed map of China, isolated on white
Editable template of detailed map of China, isolated on white

Exports of Chinese medical materials, like herbal slice, Chinese patent medicine, extractive and health care products are in negative growth, both in export volume and value of export. Zhang Ruijiao said, it is much more difficult while the oversea wholesalers are using the traditional way of trading due to the China’s manufacturers have now more inventory pressure and more commodities classification. Many of the Chinese manufacturers cant meet the requirement of large order while small order also not accepting due to the high cost. That’s one of the reason why the Chinese medicine business owners cant make their business expanded with traditional way of trading.

While the cross-border e-commerce, the new business model can help to figure out this problem. It allows small order for the oversea buyers. With this new business model, tracking products quality are much more easier and this is a plus for the buyer experience. Traditional Chinese medicine is the quintessence of our country, this helps to build international brand easier than other products. Zhang Rui jiao thinks, in terms of creating international brand of Chinese medicine, cross-border e-commerce can also play a role of more, because the cross-border e-commerce can directly reflect the customer experience and evaluation, which is a great help for establishing the brand.

ChinaDivision Attended the First Anniversary of ESCE (Edinburgh Center) and Assisted with Exhibit Transportation

Edinburgh-Shenzhen Creative Exchange (ESCE) is a creative exchange program implemented on the basis of cooperation between municipal governments of Shenzhen and Scotland. It is aimed to enhanced cultural collaboration and increased exchanges between both nations.

On September 7, 2016, Edinburgh center embraced for its first anniversary. (cross-border e-commerce) The project team of ESCE (Shenzhen Center) arrived at Britain successively to hold a series of industrial activities at the Edinburgh Center. Senior leaders of ChinaDivision attended the anniversary along with the delegation led by Mayor Xu Qin and Yao Ren. Besides, ChinaDivision also assisted with the exhibit transportation to Scotland.

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District -1

Xu Qin, Mayor of Shenzhen (second from right) shook hands with Ethan Chang, CEO of ChinaDivision (second from left)

 

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District -2

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District, Yao Ren (right)

 

ESCE (Edinburgh Center) is located at the creative exchange hub as well as city council of Edinburgh, which often receives important government officials and famous enterprises from all over the world. Thus, ESCE decides to build an exhibition area in Edinburgh as a window to show creative products and corporate image of Shenzhen.(cross-border e-commerce)

During September 5 to September 15, senior leaders of ChinaDivision also visited London, Edinburgh, Oxford, Cambridge and York with the delegation led by Xu Qin and Yao Ren. They not only had a knowledge of British culture and technology innovation, but also paid a visit to British senior government officials, business elites and top university professors.

It was a great honor for ChinaDivision to meet elites in different areas and share their perspectives of the global e-commerce. (cross-border e-commerce) ChinaDivision will spare no efforts to meet the upcoming opportunities and challenges.

Shenzhen delegation at ESCE (Edinburgh Center)

Shenzhen delegation at ESCE (Edinburgh Center)