How To Conduct Email Marketing For Crowdfunding Projects

 

There are many aspects to consider in the successful launch of a crowdfunding activity, such as shooting an appropriate video for the crowdfunding platform, creating a landing page with high conversion rate, opening social media accounts and operation, contacting public relations, placing appropriate and accurate advertisements, etc. One of the most important thing is the use of email marketing to facilitate user transformation.

The subject line of the email should be based on its emotions and urgency and make it as simple as possible, do not use any junk words.Try to avoid using a particularly official voice in emails, but use the tone of a letter between friends.

An email has a single goal and a single call to action: forwarding, watching video, participating in a lottery, buying, etc.;Insert the product picture with high texture to increase the user’s desire to buy. (Crowdfunding Order Fulfillment)

 

When you’ve written an email, inserted a beautiful image, and clicked the “send” button, you think this will make everyone happy? Absolutely not.After the email sent, all we need to do is analyze and judge the performance of the email according to the data.The three most critical statistics for evaluating an email are delivery rate, opening rate and click-rate.

Delivery rate, refers to the percentage of mail you send that reaches the other person’s inbox successfully.Failed deliveries include mail address errors, messages judged as spam by the server, and so on.Delivery rate is an indicator of whether your mailing list is healthy.If the source of the mail is unknown (it is not recommended to buy an email address for marketing), this will cause a lower rate of delivery .

Open rate, refers to the percentage of people who have opened your email as a percentage of those who have successfully delivered it to their inbox.Once the message arrives in their inbox, all we have to do is get them to open it.Title (preview content) and sender (individual or company?)Is the most important factor affecting the open rate of mail.The subject line of the email needs to be taken care of by the user and should be relevant and describe what they should expect when they read the entire email.With 50% of emails now open on your phone, it’s best to shorten the title (or main content) to less than 25 characters.

Click rate, refers to the percentage of people who have clicked the mail button as a percentage of those who have successfully delivered it to their inbox.Another variant is click to open, which refers to the proportion of people who have clicked the mail button as a percentage of those who have opened it.It is more recommended to use the latter to evaluate whether the mail content is relevant.To achieve a high click-through rate, it is necessary to segment the people in the mailing list, discover and push the content they are interested in.

Above are some notes about the use of email marketing in the crowdfunding process.

 

Some Trends to Redefine the Future of CrowdFunding

Crowd-funding is not a new concept for us. It has been for century. Once after online crowd-funding came to familiar, it seems like an advanced method of traditional crowd-funding. Crowd-funding has become a multibillion-dollar industry for artists, non-profits, successful business professionals and film makers. Now startups have joint the list!(Crowdfunding Fulfillment)

 

  1. More Professional and Strategic infrastructure

    In the beginning there was a less clarity on strategy and professional infrastructure. With the increasingly developing crowd funding, it seems to have a better professional and strategic infrastructure. After the enactment 2013, the crowd funding begun to redefine strategic infrastructure, it is expected in 2018 crowd funding too. The relationship between the crowd funding managers and product manufacturers is fixed based on the complexity of a project. For instance, some companies charge higher as management fee, while some charge limited per campaign. (Crowdfunding Fulfillment)

    Since professional infrastructure is been improving and successful, massive crowd funding management agencies is going behind strategic and professional operational policies.

  2. Crowd Funding for Nonprofits

    Yes, as a non-profit it takes some time to get along with the new technologies. But, in crowd funding, everything has changed an abundance of non-profitable organizations tend to receive more money flow with crowd funding. (Crowdfunding Fulfillment)It is done by creating account in the name of one of the specialized websites and wait for the money to return.

  3. New Funding Models May Introduce New Dimensions

    The arrival of different crowd funding models refines the shape of future of crowd funding. Recently Braveheart Investment Group allowed investors to make money in their area of interest. But this was then announced as illicit model. But it is predicted to be an efficient and effective in the near future. If the crowd funding has been increasing as predicted, new funding models may introduce new dimensions in future.(Crowdfunding Fulfillment)

    With increasing development of crowd funding it is important to stay with trend. Crowd funding depends on how you get your campaign done. So, what is the point? Put the boring websites away and include videos, photos, and graphics to your campaign. Have a lucrative crowd funding!

How To Set Up A Crowdfunding Campaign

1. Pick your project

A crowdfunding campaign needs to be specific, with a clear outcome. This could be launching a new service, creating a new product or holding an event.  It should also be time-limited.

2. Write your budget and set a realistic funding target

You need to be clear about how much money you need and where it is going to go. As well as asking for funds you can also ask people to donate time and skills towards projects.

You also need to include any commission you’ll need to pay to the crowdfunding site and budget for any rewards.

3. Prepare your pitch

You’ll need a short video explaining what your project is, what you need the money for and what difference you’ll make. Your pitch needs to be clear, concise and grab attention.

4. Find a platform

A dedicated crowdfunding platform will take the pain out of managing financial contributions. There’s loads out there to choose from.

You’ll need to decide between …..

donation only or rewards for contributions

With rewards based crowdfunding in return for backing your project people contributing usually receive a ‘reward’ from you. You could give thanks in your annual report, invite people to a special event or offer a gift.

There’s also loan and equity crowdfunding

all or nothing  or keep it all

Research shows all or nothing campaigns – where if you don’t reach your target you don’t get any of the funds raised – tend to be more successful, than keep it all campaigns.

Most crowdfunding sites offer an ‘all or nothing’ rule.  You’ll need to hit your fundraising target for the money to be released to your project, so be realistic about what you can achieve from your backers.

5. Start your campaign

You’ll need a coordinated online campaign to get people to your crowdfunding page and donating. It shouldn’t be a surprise – let your supporters know before you launch what to expect and when.

Then invite your community through email and social media to back the project with pledges of cash. Encourage people to share your campaign and when they donate.

Try to get your most loyal supporters contributing right at the start to show demand, others might be more likely to give.

6. Keep in touch

Keep your supporters updated about the progress of the campaign and how close you are to the target. Thank them when they do contribute, let them know what difference their money will make.

 

Why Choose Crowdfunding?

  1. Compared with traditional financing channels, crowdfunding is more efficient and convenient. Before, if you want to raise funds, you need to contact lenders, investors, local tyrantor investment funds from various channels to conduct a long process of lobbying and negotiation, apart from being dazzled by complicated terms but also their way of talking leave you a passive condition. (Crowdfunding fulfillment Service)

Now, you can tell your story through the crowdfunding platform, which may impress potential supporters quickly, and stimulate the enthusiasm of the supporters by reasonable reward system, investors are actually the consumers, they are promoting your product in a way, so that the dissemination effect increased exponentially, you will see popularity accumulate constantly, and finally you will finish your financing target as well as thousands of supporters, a success basis of a project built.

 

  1. Excellent channel to gain attention, establish social influence and verify the prospects of a project. (Crowdfunding fulfillment Service)

To find out an idea is valuable or not, or whether a project has a market, all these can be confirmed after verification.

A strong, widespread crowdfunding campaign is a good way to validate your project.

When your project gets a lot of attention and interest, its value shows. Some people use money to support your project, which is more evidence of the promising outlook. (Crowdfunding fulfillment Service)

A successful crowdfunding is a filtration of promising projects.

 

  1. The process of crowdfunding can give play to the power of crowdsourcingand wisdom.

In crowdfunding, the supporters are not only your loyal fans but also your equity partners.

They will be eager to discuss your project with you and find solutions to problems, all for free. (Crowdfunding fulfillment Service)

Take any opportunity to get customer feedback and consider the voice of the customer in a timely manner, this will bring you closer to potential customers.

You can ask questions, listen to their feedback, and listen to their advice.

Perhaps one of your first successes came from a group of supporters.

 

  1. Crowdfunding can provide loyal fans to the project.

The supporters you raised in the process of crowdfunding are moved by your story, they acknowledge with your vision and expect your project. They support you with actions and money. These supporters are critical to the success of crowdfunding, they will continue to play a role after crowdfunding, they will share your project with friends selflessly, and your project will be spread quickly. (Crowdfunding fulfillment Service)

 

  1. Crowdfunding can multiply marketing and media publicity effects.

Supporters are often communicators in the process of crowdfunding.

Supporters come from different backgrounds, and with their personal influence, friends sharing, and professional media resources, your crowdfunding can spread far more than your personal social network. These communications will be of great benefit to your future product distribution, brand building and media cooperation.

 

3 Tips to Fulfill Physical Kickstarter Rewards

Physical reward fulfillment means sending physical items such as T-shirts, thank you cards, or physical products, to crowdfunding backers. For the Kickstarter project creators whose project are in the category of board games, technology or designs, sending physical rewards to global backers seems to be unavoidable. The challenges are clear.

3 tips to fulfill kickstarter rewards

 

Board games are normally light and not big, but there are a lot of small parts in the boxes, shaking during the global transport may cause damages. (kickstarter crowdfunding) More than that, sometimes the different parts are from different manufacturers, and they need to be assembled.

 

Technical products such as baby monitors or security cameras have higher values, they are easily damaged. High transport damage rates can lead to relatively larger losses.

 

Physical designs such as paintings or sculpture furnishing articles are big or in irregular shapes. The volume of the products will be considered when calculating the global shipping freight, once the volume weight (L*W*H/5000) is heavier than the actual weight, the freight will be charged by the volume weight. In this case, it is essential to reduce the package’s size as well as its weight.

 

Tip 1. Cooperate with professionals.

None of the problems above is an easy thing for Kickstarter project creators. Solving them requires labors, warehouses, years of experiences in global shipping/product packing, and a deep cooperation with the express carriers. (kickstarter crowdfunding)In fact, there is no need to spend valuable time, money and energies on these hassles, as a professional order fulfillment company, ChinaDivision crowd-funding fulfillment service is a one-stop solution for Kickstarter creators to fulfill physical rewards.

Here is a case study Case Study: How to Fulfill Kickstarter Rewards and the Subsequent Orders

 

Tip 2. Identify your needs.

Fulfillment needs can be quite different because of the physical rewards’ characteristics and backers’ requirements. Just like I mentioned above, board games have a lot of small parts, tech products are fragile, they need extra protections. Meanwhile, physical designs need experienced packing and cheaper shipping methods. Identifying the needs in the early stage of crowd-funding helps the project creators to calculate the correct fulfillment budget and make an exact timeline.(kickstarter crowdfunding) ChinaDivision provides multiple value-added services and shipping options for users, which makes it possible for Kickstarter project creators to have different parts of the reward assembled in the fulfillment center, pack the rewards with own-designed packages and ship the rewards as the backers needs.

 

Tip 3. Collect backers’ addresses early.

Collecting backers’ recipient info is more time consuming than a lot of Kickstarter project creators think, and it’s important. Incorrect or inexact recipient info will lead to package return, which will cause financial losses. (kickstarter crowdfunding)Collecting the info early saves time for checking and shipping, as long as the info is correct, ChinaDivision can ensure that every backer will receive the reward soon.

Reward fulfillment is one of the most important parts in a Kickstarter project, when it comes to physical items shipment, it can be tricky. But as long as the project creators follow these tips, their project will be completed successfully with the help of ChinaDivision crowd-funding reward fulfillment service.

Case Study: How to Fulfill Kickstarter Rewards and the Subsequent Orders

For a Kickstarter project creator, it’s a relief to see backers’ comments after they receive the products.  A crowd-funding project will be finished only when every backer has received his/her reward. So the reward fulfillment is the last and important link of the crowd-funding campaign.

 

Female hands holding touchpad with presentation.

 

Considering this, Mr B, a Kickstarter project creator, turned to ChinaDivision to get a proper reward fulfillment solution last October. (Crowdfunding fulfillment Service) A month earlier, he launched a project on Kickstarter to raise funds for his company’s product, the foresight card game IMPACT. And now, nearly a year has passed, he has successfully raised all the funds, finished the reward fulfillment, and began to sell this product to global buyers. ChinaDivision not only helped him and his company fulfilling their commitment to send rewards to global backers, but also fulfilling orders from their website. It’s a good case to study how to fulfill Kickstarter rewards and the subsequent orders.

 

Consider the reward fulfillment solution from the start.

One of the most easily made mistakes when planning a crowd-funding project is not considering shipping and fulfillment costs and time. (Crowdfunding fulfillment Service) After the celebration of successful fund-raising, the crowd-funders may find there is very little money and time left for them to ship rewards to backers as promised. Just like a lot of Kickstarter projects, Mr B’s project is a little bit behind their original schedule, because the products always need to be adjusted, developed and well-manufactured. Fortunately, just a month after the Kickstarter project started, Mr B found ChinaDivision and got a very considerable offer from the sales team. His company accounted for the reward fulfillment costs, made a new schedule and completed the Kickstarter reward fulfillment planning.

 

Add the reward fulfillment costs to your budget.

Kickstarter reward fulfillment costs include the warehousing fee, global shipping fee, products packing fee and other. (Crowdfunding fulfillment Service) If the project creator decides to fulfill in-house, the labor costs have to be added as well. All these tasks are difficult and expensive to handle for crowd-funders, it’s better to hire a trustworthy company to do it. Because an experienced order fulfillment company, such as ChinaDivision, not only gets VIP prices from express carriers, but also optimizes the fulfillment process to  make the labor and warehousing fees very cheap. In the planning phase, Mr B contacted the sales team of ChinaDivision, received the full-service quote and found it very affordable. He and his company estimated the reward fulfillment costs and add them to the budget. After the project was fully-funded, they started to have the products manufactured, then shipped them to ChinaDivision warehouse, be prepared to be shipped. Everything went smoothly.

 

Make plans about the subsequent order fulfillment as well.

The project IMPACT got 289 backers at last, most of them have received rewards by July. But it’s only a start. (Crowdfunding fulfillment Service) ChinaDivision is also responsible for helping to fulfill the subsequent orders after the Kickstarter project is over. IMPACT the Foresight Game is now being sold on the company’s website, buyers can get them within a week after placing orders. The subsequent order fulfillment is not only fast, but also hassle-free. ChinaDivision provides Shopify fulfillment app for Mr B and his company to sync orders, inventory and tracking numbers. After receiving orders, they only need to sync the orders to ChinaDivision system with one-click, ChinaDivision will automatically start to process the orders and ship the products directly to buyers. The inventory will be updated in real time, and the tracking number will be synced back to the website when the products are shipped. Considering the convenience of this process, Mr B decided to let ChinaDivision fulfill the subsequent orders in the crowd-funding stage, he and his company made a completed plan on how to fulfill the Kickstarter reward and subsequent orders.

 

ChinaDivision Kickstarter reward fulfillment service can complete and streamline the fulfillment aspect of a crowd-funding project. “In our experience, ChinaDivision has been an efficient and effective shipping partner. They are communicative and responsive to our inquiries, and always focused on finding appropriate and affordable solutions for our firm. (Crowdfunding fulfillment Service)Their browser-based dashboard ensures we always know the status of orders”, Mr B said. Just like Mr B, all the crowd-funding project creators have to face a lot of challenges. With the help of ChinaDivision, the last link of the crowd-funding campaign can be completed successfully.

4 Reasons to Use ChinaDivision Crowd-funding Fulfillment Service

The crowd-funding websites like Kickstarter and Indiegogo are great places to make ideas real. As long as the idea is brilliant enough, the crowd-funding project will get a lot of backers. But convincing people to provide start-up funds is only the beginning, you have to send products to the global backers as promised. (Crowdfunding fulfillment Service) Since the shipping budget is very limited, and the global backers are looking forward to receiving the products soon, fulfilling crowd-funding orders can be very tricky. ChinaDivision knows about these challenges Kickstarter and Indiegogo projects creators are facing, so we provide crowd-funding fulfillment service to help them to develop the most suitable logistics solution and streamline their crowd-funding projects. The advantages are quite clear.

crowdfunding

One-stop services, make you focus on the product development.

ChinaDivision provides full-service order fulfillment services including inventory management, pick&pack, labeling, kitting, assembly and global shipping. In a crowd-funding project, all these operations are essential and energetically expensive, especially for the e-commerce newbies. With the help or ChinaDivision crowd-funding service, customers can pay more attention to the product design, development, manufacture and improvement, and make the mind-blowing ideas into amazing (and very profitable) products.

 

Affordable fulfillment costs, save your logistics budget.

None of the crowd-funding campaign runners can afford to rent a warehouse, pay its running costs and hire labors. If a person has this kind of money, he/she won’t need to raise funds in Kickstarter or Indiegogo in the first place. In this case, low warehousing and shipping fees are important ingredients to consider in the crowd-funding fulfillment service. ChinaDivision warehouse locates in Shenzhen, China, customers can enjoy the near-source fulfillment center and affordable labor at the same time. The 90 days free warehousing service and 0 pre-payment make ChinaDivision crowd-funding fulfillment service one of the best options for e-commerce starters. More than that, with years of experiences in global shipping, ChinaDivision has developed long-term and deep cooperation with world-leading express carriers and international postal services, which makes it possible for customers to get multiple shipping options and discounted shipping fees.

 

Flexible shipping methods, leave you more time to improve your products.

Both Kickstarter and Indiegogo require the project creator to set a clear time line for the project. The time line shows the crowd-funding project creator has carefully thought over the steps they need to take. A specific time line gives the backers confidence and gives them the sense of participation. But the strict time setting also makes product development and deliver time intenser. ChinaDivision provides multiple shipping methods for crowd-funding campaign runners, thanks to the rich global shipping experiences, ChinaDivision can estimate the delivery time more accurately, leaves more time for product improvement.

 

Thoughtful value-added services, delight your global backers.

Well-designed packages and sincere thank you cards can give the crowd-funding backers good impressions, which ensures the project can get more positive feedback. ChinaDivision crowd-funding fulfillment service includes custom packaging and kitting service, these value-added services can help customers to customize product packages and put multiple products (from multiple suppliers) in one box.

 

If you are interested in our crowd-funding fulfillment service, please request a quote here. Our sales team will contact you.

Crowdfunding Fulfillment Tips

Crowdfunding is the new Fairy Godmother when it comes to getting some support for developing a good idea. If in 2011 the crowdfunding market was $1.2 billion, it grew up to $10 billion in 2014, and is expected to generate more money by the end of 2015, according to Forbes. Each great business is now closer to become a success, but it requires a lot of work, dedication and creativity to be able to develop a good product and to improve it according to the market demands.

Crowdfunding fulfillment comes immediately after, but it isn’t less important. People who made millions starting with money raised online admit that fulfillment can easily kill even the best project, as it requires time, managerial abilities, special software for the warehouse inventory, a complete team to work on shipping and fulfillment, and more. ChinaDivision.com, a company specialized in crowdfunding fulfillment, recommends working with a reliable partner, which has the right infrastructure and optimized transit times, when it comes to crowdfunding fulfillment services.

ChinaDivision Crowdfunding Fulfillment Service

There are several reasons why an entrepreneur should choose a partner for fulfillment:

  1. Save time and money

Employees, providers, development plans, new products and costs are consuming a lot of the entrepreneur’s time. Why add more problems with picking, packing and shipping orders? And this is not all of it, because there is also the inventory of the warehouse, the returned products, and more other. Having a professional company to deal with all these can reduce not only stress and time wasted, but also can save a lot of money. ChinaDivision.com has a special fulfillment service which can save time and money for any person or company which runs a project based on crowdfunding. By working with such a company, the entrepreneur can reduce workforce expenses and shipping costs, as generally fulfillment partners offer good volume discounts.

  1. More time for the crowdfunding campaign

A good business idea must be carefully marketed. There is a complete strategy to create and implement and the entrepreneur must be always available and ready to dedicate full time to it. Fulfillment and delivery are generally demanding processes and they rarely leave time or energy for focusing on the product and on the customer service. On the other hand, a company which offers crowdfunding campaign services can handle easier the shipping and fulfillment, because it already has the know-how and the complete infrastructure to deliver in any part of the world.

  1. Fast shipping makes happy backers

In an era when everything happens now, fast deliveries are a must. Most people who support an idea through crowdfunding expect their promised rewards to arrive on time. This generally happens only when the fulfillment is managed professionally. People with few experience in the field rarely succeed in doing international deliveries fast while still keeping low prices. Estimating times and costs is sometimes hard, as it involves package, postage, customs and various VAT taxes. To make crowdfunding fulfillment affordable, ChinaDivision.com has a special location which allows reduced transit times and uses a system of combined customer orders in order to maintain low costs. Moreover, they also provide a series of marketing services meant to build the Brand’s Identity and also to keep customers and backers satisfied.