How Does Email Marketing Work

Email marketing is pretty simple; you plan your strategy, choose your email marketing tool that integrates with your CRM, build your list, prepare your campaign, send your emails, track and measure your performance.

Perhaps, the million dollar question should be, “how can you make email marketing work?”

There is no one size fits all in email marketing. Your strategy will depend on your plans or goals and your target audience or market. Learn to use different email marketing tactics; if one strategy does not give you a good result, do not stick to it. Rather, test another strategy or combination of strategies until you find out your best formula.

These are some of the tactics that work for other businesses which might work for you:

Offer Offers in Your Emails

Making offers in emails is not only for ecommerce business. Regardless of what business you run, you should know how to spark the urge of people to get something they want. It can be giving them discount coupon, freebies, or general promotion. Example is Uber’s emails to its subscribers where they let them know about current deals and promotions.

However, you have to make sure that your approach is not too sales-y, instead make it look like you are being helpful. e.g., InvisionApp’s newsletters composed of their best blog content, or their favorite design links for the week (they give away free design often).

Subject Lines and Contents

> Subject line and preview text that are catchy making people open the email. BuzzFeed makes awesome subject lines and preview text that are short but punchy and perfectly fits with the rest of its content. For example; if their subject line is a question, the preview text is the answer.

> Rich-content email marketing strategy is one of the strategies used by SaaS businesses. It is normally done by creating a piece of content, usually infographics or videos and tell the people about it through an email. An email opt in form is in place where people are required to join before they get the full content.
Build Strong Relationship

> Uber nailed this tactic by sending all their communications telling their brand’s story. This is an approach in gaining brand loyalty.

> TheSkimm emails commemorate special occasions such as anniversary or birthday emails. Their tactic of asking their subscribers to be brand ambassadors and require them to share the link to their friends is pretty clever.
Overall, email marketing can be your golden ticket to your business success and according to last year prediction, the return will get higher in the succeeding years. So, if you have not jump on the bandwagon, now would be the best time to do so.

How to Improve Search Ranking And Web Traffic

Some people say that SEO doesn’t apply to ecommerce and that Google will naturally pick them up and bring in new traffic.

But this simply isn’t true.

If your competition are optimizing their websites and you’re not – the result? They’re taking ALL your traffic and customers. Ignore SEO at your own peril.

If you’re not taking ecommerce SEO seriously- you’re losing money. Period.

So let’s take a quick look at what techniques you can use

 

1.Get your site audited! It is important that before you start working on anything else, you get a solid SEO foundation.

You wouldn’t build a house without a blueprint!

You can use a few different tools such as

Screaming Frog

Siteliner

SEMrush

Start with Screaming Frog and you can identify everything from Missing Canonical Tags right through to duplicate content. Siteliner will support with finding duplicate content and SEMrush actually have their own dedicated auditing tool.

So seriously, you need to get your site audited before even thinking about keywords or developing a link building strategy! You’ll solve a ton of problems as well as making it easy for google to crawl.

 

  1. Have a look next at the speed of your site. Do not underestimate the importance of this step.

If your website takes longer than 3 seconds to load you lose 40% of visitors.

Don’t wave goodbye to all those potential earnings, go to GTMetrix and get a speed analysis. Which will look something like this.

As you can see this example has an awful site speed of nearly 5 second load time and you have already learnt what will happen if this was your site.

In my personal experience, I have been able to increase earnings by $30,000 in 6 hours by increasing my website’s speed.

 

  1. Then you need to look at the architecture of your website. Keep it simple by making sure your site hierarchy is just that Simple.

A good rule of thumb to stick to, is to make sure your visitors can get from your homepage to your product pages with just 3 clicks. This will not only make it easier for search engines to crawl but also your viewers!

This time let’s take a look at a good example…

If it has a lot more pages to click through for example 7 – 10, then you’ve got some work to do.

 

  1. 4.Keywords are one of the major ranking factors for google.

Keyword research can be tricky, especially with ecommerce SEO, there are 4 main factors you need to consider when doing research for this specific type of keyword.

 

Search Volume – the best way to determine the best volume for a keyword is to take other high-traffic keywords as a benchmark.

Intent – you want people to get to your website who are at the right stage of the sales funnel.

Relevance – picking relevant keywords is simply a matter of thinking what you can offer that matches the given keyword.

Competition – you must pick keywords for which you can realistically rank.

You can use tools like AHrefs and SEMrush to assist you in your keyword research.

The last stage is to optimize your onsite SEO for your target keywords.

Here is a list of factors that you need to look at…

Your Title Tags

Meta Descriptions .

Headings and Subheadings (H1, H2, etc.)

Images

Schema Data

Internal Linking For Ecommerce

Show Your Value Proposition

Use As Many High Quality Pictures As Possible

Write Amazing Product Descriptions

Use Testimonials (or customer reviews)

Link building

So you should now be able to see why you need to use SEO on your ecommerce site.

 

What Is the Role of Flash Sales In Double 11 Shopping Carnival

Double 11 Shopping Carnival is coming. So, how to get the product you want?

A sale for limited period of time with limited notice about time it starts, ends and also on the products on sale. The customer has no other choice other thanbut the merchandise advertised during that time. Flash sales are the same as executed in stores where an immediate announcement of sale (on specific merchandise) is made and is available only for a short period of time.

Flash Sale is a method of promoting/selling a prouct by any online ecommerce store. It could be a discounted offer or a new product. But in any case, flash sale products are always offered for a limited time with a limited or defined quantity. Flash sales basically sell off surplus stock at lower prices than usual, but they only last for a certain amount of time, often only for one day. A lot of brands use them to sell end of season stock, or to generate interest in something new, or anything they want to increase exposure to. Occasionally some brands do this themselves, and advertise on their own websites, but most use specialist websites that only sell deeply discounted items. As a smart shopper, you will never lose such a great chance to get your ideal product–which may have laid in your shopping cart for year long!
But another thinking is, It’s normally thought that high demand is the reason they put limited stock for sale. But that’s where high demand created in the first place. Just think about it, a ‘flash sale’ ends in less than 2–5 minutes. Can you imagine the situation? People rush to flash sale to get the new product where merchants are playing hard to get.

You will see now, flash sale is, for the merchant to clear the stock, and make a new lanuched product hot-selling in a very limited time. It is the spirit of shopping carnival.

So, is your shopping cart ready for the falsh sales? to put it more correctly, are you ready for the Double 11 shopping carnival?

Are You Ready For The Double 11 Shopping Carnival 

When it comes to year-end overseas shopping carnival , we’ve traditionally set our sights on black Friday and cyber Monday. But in fact, there is a local shopping carnival  going overseas in recent years, it is “double 11”.

When talking about “double 11 shopping carnival” (double 11), we all know that the sales volume is always on TOP in the world. (E-Commerce order fulfillment)But do you think this great event only happens in China? Too young Too simple! The shopping craze is now spreading around the world, and many overseas consumers are eagerly anticipating the “double 11”.

Facebook IQ commissioned an online survey (from October to December 2017) to explore the shopping habits of 40,965 consumers aged 18 and over in 27 markets around the world and compared Facebook data for those 27 markets.

Let the data tell you, as a cross-border e-commerce company going oversea, why do you need to prepare for the “double 11” promotion in 2018? (E-Commerce order fulfillment)

 

First, “double 11” is becoming a global phenomenon!

There is no doubt that the Chinese mainland is home to the “double 11” shopping carnival. But after seeing the huge success of the shopping carnival, a number of neighboring regions and countries, including Hong Kong, India, Indonesia, Thailand and the Philippines, also joined the party.

Apart from mainland China, Hong Kong is the most popular shopping market of “double 11” in the world. Thirty-eight percent of consumers surveyed said they had a shopping on  11th Nov, compared to 22 percent on black Friday and 16 percent on Cyber Monday.In Thailand, the shopping share of “double 11” respondents is already on par with “Black Friday”! (E-Commerce order fulfillment)

Second, Popular among Facebook users in Asia

According to Facebook’s statistics on the actual online conversion of e-commerce companies in Hong Kong, Thailand and the Philippines, it is not hard to see that “double 11” has become one of the hottest year-end shopping sections on our platforms. (E-Commerce order fulfillment)

Facebook counts the number of online business conversion quantity on the platform

Respondents in those regions or countries also said their shopping during the shopping section was more or less affected by Facebook or Instagram.Of those, 95 percent of Filipino respondents, 92 percent of Thai respondents and 77 percent of Hong Kong respondents said they got shopping desire from Facebook or Instagram.

One last thing, Facebook develops a global audience

While Black Friday and Cyber Monday are better known outside Asia, double 11 is not uncomfortably far behind, having already broken out in markets such as Spain, the United States, Turkey, Brazil and Mexico. (E-Commerce order fulfillment)

It can be said that “double eleven” has become a truly global shopping carnival.In fact, 11 percent of Turkish and 10 percent of Brazilian shoppers who participated in the shopping season said they had been on shopping during double 11.

 

 

Affordable Ecommerce Automation Tools To Use

When you’re just starting your ecommerce journey, there are a wide range of useful tools which you can use to create your own online store and grow it into a successful e-commerce business, When you know the best tools for ecommerce you’ll have a much easier time starting your own store. We’ve created this article to help make your life easier by breaking down all of the essential tools which you’ll need to start your own ecommerce business.

Cross-border E-commerce business are mainly about three things: create order, order management and feedback . ChinaDivision is a professional orderfulfillment service provider where you can combine all the useful tools below to boost your business.

Below are some tools for your reference.

1, Oberlo 

Oberlo is one of the most popular ecommerce automation tools. It automates several parts of running an online store. First, it automates product imports. It allows you to do one-click product imports. Oberlo imports the copy, images, and product info directly from AliExpress onto your store. It also automates order processing in one click. When you wake up in the morning, all you need to do is press one button and all of the customer details will be sent to your suppliers. Shipping is taken care of by suppliers, which saves time and money on your end.

Store owners looking for an ecommerce automation tool should use Oberlo because it allows you to choose from millions of products, streamlines order processing with numerous suppliers, and allows you to run your business from anywhere in the world. They also have a free Starter Plan for up to 50 orders a month.

2, Google Alerts

Google Alerts is a great ecommerce automation tool as it allows you to do market research, competitive research and monitor the web for articles on your brand. You can choose to set alerts for specific keywords, public figures, or brands (your own included). Whenever new content appears on the web for your keywords, you’ll receive an email from Google Alerts with a link for you to view.

Store owners should use Google Alerts as an automation tool so that they stay informed about what’s popular in their niche, what their competitors are doing, and what people are saying about your brand. With countless new articles appearing in search engines every day, it can be hard to stay on top of what other brands are doing. Google Alerts allows you to stay informed by emailing you as new content is published without you having to monitor the web every day yourself. The ecommerce automation tool is free to use.

 3, ZenDesk

ZenDesk allows store owners to automate parts of their customer service. They’re currently building an Answer Bot that allows customers to have their customer service taken care of by a bot. Customers who experience common issues can be guided through to a solution with the help of an AI. Complicated issues or unresolved issues can then be taken care of by a person, easing the workload of overburdened customer service teams.

While you might not want to completely automate your customer service, as it’s an important part of customer relationship building, but automating aspects of your customer service allows you to help your customers more efficiently. Having hundreds of customer inquiries to answer each day can delay customer response times and leave customers feeling frustrated. By using an ecommerce automation tool customers have the option of receiving support immediately through an Answer Bot. You can also hire agents at ZenDesk to respond to your customer inquiries on your behalf with pricing starting at $5 a month per agent hired.

4, Consistent Cart

Consistent Cart is an ecommerce automation tool that automates abandoned cart recovery, push notifications, and add to cart popups. By automating abandoned cart emails you improve your chances of converting those who’ve abandoned their cart. Store owners can set the app to contact customers via email or text. The app is fully automated, as store owners only need to set it up once.

Store owners should use Consistent Cart to ensure that they’re maximizing their sales by recovering abandoned carts. Sales can grow drastically by regularly sending out abandoned cart emails to remind customers about the products they almost purchased. Manually contacting customers can be time consuming depending on how many abandoned carts your store has each day. The tool is affordable as its only $4.99 a month after the free trial has ended.

Using various ecommerce automation tools can help you build a strong, sustainable, and easy to manage online store. Even if you only have an hour to work on your online store each day, a combination of the automation tools listed in this article will offer you a chance to build a lasting and successful online business without compromising your lifestyle.

Newslstter– A Considerable Way for E-marketing

Sending newsletters make or break your email campaigns. I am talking about the quality of the newsletters you send. Every day your subscribers look forward to reading information that will benefit them. Is it really worth the effort? What are some ways to reach your audience and make them stay? Here’s a guide to help you understand what it can do for your e-commerce business.

Set up your email campaigns accordingly to:

Capture new leads

Communicate with current customers

Portrays you as an industry expert

Foster leads until they become customers

You need good content to capture your customer’s attention. Creative content that will make them interested to sign up. Enough variety that keeps them coming for more and includes the following:

Sales and Discount offers

How To Articles

Links to articles your customers find interesting

Current trends

Company News

Add different campaigns that show video, competitions, personalized recommendation, animated images, and countdowns. They need to engaging otherwise your customers end up deleting or archiving your email. So what drives up email marketing? According to Hubspot Marketing Statistics, 64% of people prefer rich text emails. For images, 11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text.

There are ways to increase engagement and clickthrough rate through email marketing. Aside from the ones that I mentioned, relevancy, urgency, and aesthetics contribute to the highest click-thru rates.

 

Amazon Platform — Copious Traffic Source for Ecommerce Starter

From an operations employee of a professional e-commerce company to a self-employed entrepreneur, amazon is still the first choice.

Several reasons

  1. Platform Traffic

There is no doubt that amazon is now an e-commerce giant and the world’s largest e-commerce platform. (china ecommerce business)

finding a reliable traffic source is still the initially, of The primary seller

with the flow of the large platform to help you resolve the flow of this big problem.

So the more important thing to do with amazon is to focus on selection, supply chain, process optimization and profit optimization. (china ecommerce business)

Some people say amazon is hard to do now, can’t do list, can’t play black tech..

I want to say, this is the Chinese sellers crazy to exploit the research out of the strategy, is not what operational skills.This year, amazon’s review of illegal store closings killed a large number of sellers.

After all, amazon is not for the people who want to make a quick buck.

  1. Convenience of platform features

Amazon is for those who want to stay in business for a long time, and the platform is tightly regulated for sellers and very focused on user experience.
To be sure, e-commerce will always encounter many pitfalls, such as being poked by buyers and competitors. In the end, sellers themselves have no ability to maintain their customers, but only rely on the standardization of the rules of the platform. Amazon has done a good job in this respect. (china ecommerce business)

Good products, the operation of the white hat, in amazon will naturally slowly do up.
Want to make a quick buck, sell rotten goods, amazon will be a wave of these sellers wash off, after the accounting is amazon’s strength.
Platform operation means
The person that I contact doing ebay wants to turn to amazon, why?
Because ebay is a complete physical operation ah!
Go crazy with products, more SKU, then see the day through, then waiting for orders. (china ecommerce business)
To put it bluntly, you don’t know anything. You go to work for a company and you put something on the shelf. You don’t learn anything.

To run amazon boutique, you will learn:
1. How to select products, how to find blue ocean in amazon, how to avoid the bad routine of price war, how to plan your product line, how to consider product profit
2. Learn the traffic analysis, competitive product analysis, advertising analysis, and amazon SEO principles in terms of the internal operation of amazon website.
3. How to do data analysis, how to optimize the flow and transformation of products, and how to maximize the benefits of advertising. (china ecommerce business)

  1. Brand planning, how to operate off-site, off-site drainage and so on after the product line is planned.
    Amazon operation is more like a product manager. It should be planned and operated by itself from selection to operation, cost accounting and brand promotion.

 

What Is the Use of Google’s Mobile-First Indexing and Ranking

Mobile-first indexing means that Google would primarily use the mobile version to rank pages from a website, to understand the structured data and to show it accordingly in the mobile search results.

whether you are a businessman, student or entrepreneur ,if you have a website then Mobile-first indexing is the right tool for you. (E-Commerce order fulfillment)

Your Google Ranking Will Depends Entirely on Your Mobile Site

Why Mobile-first index?

Speed Matters :

Your website’s loading speed is matter, because for making first impact your website will have to open less than 5 seconds.

If your web page can load within 2 seconds its too good for your business.

Because if your website load slowly then may be in 7-8 seconds or more then user will go back and click on other web link. (ecommerce order fulfillment)

In result, you will lose your new customer or follower .

Easy To Read:

This is 2nd most important thing you will have to notice because you know that smart phones are available in different sizes.

Then you will have to keep font size in standard manner between 13 to 15 pixels. Don’t say your customers to Zoom. (E-Commerce order fulfillment)

Optimize Image:

This column belongs to speed but I want to tell you, if your website is loading slowly then check your website’s images.

If you already know that then compress your website images first then use them.

If you have a responsive website then this should not negatively impact your Google search ranking infect it will boost your Google ranking if your competitor don’t have a Mobile Friendly Or Responsive Website. (E-Commerce order fulfillment)

 In order to have all these elements taken into account, you must be sure you follow the next steps:

Make everything flexible: layouts, image sizes, text blocks.

The picture element must be used when a responsive design determines how different images appear on some types of screens.

Make text accessible. Once you set up a smaller resolution, make sure the text is easy to read and there is sufficient contrast. Don’t use text within graphic, because it will become unreadable in different sizes. (E-Commerce order fulfillment)

Create fluid heights and widths.

Set up a meta view-port tag which gives directions to the browser about the website’s dimension and scale.

Use at least 3 breakpoints, one for each device, such as mobile, tablet, and desktop. A break point is the media query value that marks the transition to a new class of devices. (ECommerce order fulfillment)

The lack of a mobile-friendly experience can impact negatively on the rankings of that site. On the other hand if a site has a good mobile experience, it shall receive a good ranking boost, even when searched on the desktop.

So, what is your next plan?

 

Cross-border E-commerce Relies On Last-mile Policy

Logistics is the backbone of the economy, providing the efficient, cost effective flow of goods on which other commercial sectors depend.

Recently, Amazon has launched a last-mile delivery program, which are powered by entrepreneurs. (cross-border e-commerce business) In other words, Amazon just launched its own UPS competitor of sorts, by offering leased vans, training and resources to those who want to drive for Amazon instead of Uber.

Amazon will continue to work with existing partners, including UPS and FedEx, in addition to the USPS and smaller last-mile delivery partners. (cross-border e-commerce business) As Amazon’s business continues to grow, it will need these partners’ help to get packages to customers for the foreseeable future.

“We have great partners in our traditional cariers and it’s exciting to continue to see the logistics industry grow,” said Dave Clark, Amazon’s senior vice president of worldwide operations, in a statement about the launch. “Customer demand is higher than ever and we have a need to build more capacity. (cross-border e-commerce business)As we evaluated how to support our growth, we went back to our roots to share the opportunity with small-and-medium-sized businesses. We are going to empower new, small businesses to form in order to take advantage of the growing opportunity in e-commerce package delivery.”

At present economic sentiments, the logistics & warehousing industry continued to witness growth largely due to growth in retail, e-commerce and manufacturing sectors. (cross-border e-commerce business)

So the above are the observations for the policy maker, they can help to build a more liberal environment, to encourage the E-commerce’s growth of business.

Things to Consider Before You Choose an E-commerce Platform

Whether you are an ecommerce manager working for a large retail company or the owner of a downtown boutique, once you decide to launch (or migrate to) a new ecommerce store, you face the question: (china ecommerce)

Which ecommerce platform should I choose?

Here’s some help for you. This guide will summarize and cover the main points, as simply as possible, on which you can make your decision.

Also, you will learn about the main features and characteristics of the 5 most popular ecommerce platforms so you’ll see which may suit your needs the best.
(china ecommerce) We have mercilessly narrowed this plethora of options down to 5 platforms that we believe would serve the needs of the great majority of e-tailers.

If you have extremely special requirements, you still have the option to have your own online store developed from scratch, but that, of course, is a different story.

These 5 platforms are the following:

Magento
Shopify
WooCommerce
PrestaShop
BigCommerce

All together, for these 5 platforms, there is a plethora of different core features, add-ons, extensions, and apps. (china ecommerce)Many of them perform the same or similar functions, some are more developed and user friendly than others.

As you can see, there are lots of aspects you need to consider before choosing an ecommerce platform.

But the most important is your own business objectives and needs. (china ecommerce)The more precisely you can define them, the better and easier you can make your choice.