What is Your Strategy of Choosing Products for Your Store

When you choose the products from China supplier,  it is better based on their USP (unique selling point). the following strategies are also good choice when choosing what products to sell:

  • Does the product solve the potential customers’ problem?
  • Does the product offers benefits rather than features to the customer?
  • Can the product be purchased in any physical stores?
  • Is the product too saturated in the online market?
  • How about the dropshipping?

Make sure you have enough products in store to offer to customers and add at least 2 new products and/or delete old listings twice a month. This practice will ensure that your listings are current and customers will be excited to visit your store as there will be always new product additions. The prices that you set are recommend by your dedicated supplier, and you will find them quite well structured according to the price range.

With this way of selling after some months, you’d be surprised about the result.

ChinaDivision is always your professional order fulfillment agent, not only we can boost  your sales, but can also upgrade your branding. Click for more infos.

 

Singles’ Day Celebration–the Largest eCommerce Event

What is the biggest shopping day of the year? If you guessed Black Friday, you’re wrong. Instead, it’s Singles’ Day, Nov. 11 (or 11/11 – a bunch of ones, like singles).

We have written about the social and cultural behavior of urban Chinese youth and pointed out that well-meaning foreigners, middle-aged Chinese, and a wary government dismiss much of this behavior as copying the Westerners because it doesn’t fit into standard Chinese stereotypes. Now emerging from a vast social transformation over the course of three tight decades, the new Chinese culture developing is in fact profoundly Chinese, but no longer representative of a China that was once rural, uneducated and inward-turning.

The primary reason is China’s burgeoning e-commerce market. China is the world’s largest e-commerce market, with a significant lead on other markets, including the U.S. ($450.81bn), UK ($110.07bn) and Japan ($95.33bn). Ecommerce sales in China are expected to pass $1.132 trillion in 2017, accounting for nearly half of worldwide retail ecommerce sales, according to eMarketer.

Additionally, the U.S. lags behind far China in terms of mobile payments. Even QR codes, which have largely flopped in the U.S., are used everywhere in China to buy goods. According to iResearch Consulting Group, which measures online audiences in China, the gross merchandise volume (GMV) of online payments in the country reached 57.7 trillion yuan in 2016, amounting to about 50 times the GMV of similar transactions in the United States, which is estimated by market research firm Forrester Research at US$112 billion. This huge gap is explained by China’s relatively underdeveloped credit card system which has led to the “leapfrog development” of online payment.

The CIIE–China International Import Exhibition) are now hot in Shanghai, with this event, the globe will see how big the Chinese domestic demand, and the coming Single Day’s Shopping Event will surely be handing in a satisfactory answer to the globe. As the major participant in the event, ChinaDivision has been partnering the global enterprises to fulfill their order fulfillment need.

 

 

 

 

 

7-step Approach Works Best for Attracting New Clients

1. Identify Your Ideal Client

It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking. (Order fulfillment Company)

“Have a crystal clear picture in your head of exactly who you’re targeting,” says OPEN Forum community member Nicole Beckett, president of Premier Content Source. “Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.”

Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Few products appeal to that vast of a group of people, and overstating your market will prevent you from developing viable targeted strategies for attracting clients.

2. Discover Where Your Customer Lives

With your targeted customers in mind, “identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group.

Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.

3. Know Your Business Inside and Out

Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance. (order fulfillment services in China)

4. Position Yourself as the Answer

Give potential clients you come into contact with a good reason to try your services, which is your first step to making them loyal customers.

Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve. This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.

5. Try Direct Response Marketing

Your best bet for reaching out and touching customers is to use tactics to encourage them to complete a specific action, such as opt into your email list or request more information.

Create messages directed at your target market, suggests Motter. “Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices, because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they’d have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.”

6. Build Partnerships

Teaming up with businesses that offer complementary services offers you the opportunity to take advantage of synergy, which can be very effective in building a business. For instance, if you have a company that specializes in SEO, consider teaming up with a business that builds websites.

When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base, Beckett suggests. “Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they’ll be to come back.” (order fulfillment)

7. Follow Up

After your efforts to bring in business, always remember to close the loop, suggests Josh Sprague, CEO of Orange Mud. “Remember to set follow up tasks (follow up to sample sent, etc.), and execute your plan. So many leads and great conversations are wasted because you forget to follow up.” Doing this simple step is sure to get your client base to grow.

How Does B2B Company Stunning Itself on Double 11?

Since 2009, this year has been the tenth year of double 11, but consumers have maintained the super enthusiastic with the event.There is no doubt that with the arrival of the double eleven, this year’s Ali will continue the great event as before.
Besides Ali, e-commerce giants such as Jingdong and Suning all have a good performance in the double 11.
In comparison, the B2B industry of the e-commerce companies in the double 11 shopping carnival seems a little lonely.

So does that mean that B2B are without luck of this super event?

The industrial Internet is different from the consumer Internet, which generally refers to the Internet application with producers as users and production activities as application scenarios, and is embodied in the transformation of the production, transaction, financing and circulation of each industry by the Internet.Therefore, the demand of B2B is more prudent and rational than that of B2C, and B2B fixed periodic property of the industry, which is hard to be controlled by artificial “knot making” activities.
But even cautious and rational, have a fixed period the demand of the property, have been touched, double tenth a the party to continue fermentation, the demand will to side B, C, engineering products, raw materials, project, a series of big gesture interaction and influence of “double 11 carnival” extremely important, is not only the consumption side, all kinds of electricity has a cake in the party.Although there will be no explosive trade growth in the B2B industry for the time being, the increase in overall e-commerce traffic and the expansion of heat can still bring a lot of growth to the B2B industry.

How does B2B company stunning itself on Double 11?
Actually we can see this year B2B platforms follow B2C platforms. For example, CNstorm.com, a popular logistics integration and transportation platform, has launched a series of preferential policies, including voucher deduction, big return of red packets and cash collection, in order to stimulate purchase demand, improve transaction efficiency and enhance brand image.The sheer size of the deal speaks volumes about CNstorm.com’s commitment to customers and the determination of a large number of B2B companies represented by its ChinaDivision.com order fulfillment service to “get things done” on nov 11.

Refusing to play a supporting role, where is the future of B2B?
Today many industries are faced with the circumstance of passive change.And the biggest opportunity in this kind of change is precisely how to enter the business model change of brick-and-mortar enterprises through e-commerce and big data application. And own a exclusive logistics line, and guarantee the quality of service. Then we see the future of B2B might be here.
There are challenges and opportunities. Faced with the great chance of “double 11”, I believe there will be more B2B brands like ChinaDivision.com, jumping out of the way. And future double 11 will not only the exclusive carnival festival of B2C merchants.

How To Conduct Email Marketing For Crowdfunding Projects

 

There are many aspects to consider in the successful launch of a crowdfunding activity, such as shooting an appropriate video for the crowdfunding platform, creating a landing page with high conversion rate, opening social media accounts and operation, contacting public relations, placing appropriate and accurate advertisements, etc. One of the most important thing is the use of email marketing to facilitate user transformation.

The subject line of the email should be based on its emotions and urgency and make it as simple as possible, do not use any junk words.Try to avoid using a particularly official voice in emails, but use the tone of a letter between friends.

An email has a single goal and a single call to action: forwarding, watching video, participating in a lottery, buying, etc.;Insert the product picture with high texture to increase the user’s desire to buy. (Crowdfunding Order Fulfillment)

 

When you’ve written an email, inserted a beautiful image, and clicked the “send” button, you think this will make everyone happy? Absolutely not.After the email sent, all we need to do is analyze and judge the performance of the email according to the data.The three most critical statistics for evaluating an email are delivery rate, opening rate and click-rate.

Delivery rate, refers to the percentage of mail you send that reaches the other person’s inbox successfully.Failed deliveries include mail address errors, messages judged as spam by the server, and so on.Delivery rate is an indicator of whether your mailing list is healthy.If the source of the mail is unknown (it is not recommended to buy an email address for marketing), this will cause a lower rate of delivery .

Open rate, refers to the percentage of people who have opened your email as a percentage of those who have successfully delivered it to their inbox.Once the message arrives in their inbox, all we have to do is get them to open it.Title (preview content) and sender (individual or company?)Is the most important factor affecting the open rate of mail.The subject line of the email needs to be taken care of by the user and should be relevant and describe what they should expect when they read the entire email.With 50% of emails now open on your phone, it’s best to shorten the title (or main content) to less than 25 characters.

Click rate, refers to the percentage of people who have clicked the mail button as a percentage of those who have successfully delivered it to their inbox.Another variant is click to open, which refers to the proportion of people who have clicked the mail button as a percentage of those who have opened it.It is more recommended to use the latter to evaluate whether the mail content is relevant.To achieve a high click-through rate, it is necessary to segment the people in the mailing list, discover and push the content they are interested in.

Above are some notes about the use of email marketing in the crowdfunding process.

 

How Can ChinaDivision Help In Your Crowdfunding Program?

If you’ve decided that crowdfunding is the route for you, then it’s important for you to plan your campaign. Having an excellent marketing and PR strategy is a crucial factor in convincing people from the funding community to invest in your product.

You need to invest your time into constant promotion and building a relationship with your target audience. There are several ways to achieve this:

  • You can create videos for your funding page tracking your progress and promoting your ideas
  • Include photos of your design, concept and creation process, as well as information about yourself and your company to help the funders become truly invested in you
  • Another method is to approach influencers – send out press releases or free samples to social media influencers and bloggers
  • Give incentives – free samples to the people you’re pitching to. Experiencing the project may help convince them to invest.

At ChinaDivision, we are well versed and experienced in the challenges that crowdfunding may present and offer seamless and comprehensive rewards fulfillment services. We know exactly how important those backers are being your business’s first supports.

Low Cost & Fast Delivery

Just imagine, you have your rewards manufactured in China and shipped to your local warehouses or warehouses worldwide for order fulfillment. How much will that cost? Renting your own warehouse, purchasing facilities and hiring labor will be costly for crowdfunders who just start up their business.

At ChinaDivision, rewards are received directly from your Chinese manufacturers. We check the quality and store them in our warehouse (60 days free warehousing is offered). With experience in high-volume packaging and shipping, we have built good relationship with the major shipping carriers. Thus we can delivery your orders by a multitude of options to save you as much money as possible on shipping. Also, since orders can be delivered directly to the backers, lead time is greatly cut down.

Customized Packaging & Full Tracking

As a crowdfunder, you care about professional packaging for the rewards because you want to make sure your backers receive a surprising package and enjoy an unforgettable purchase experience. At ChinaDivision, we are dedicated to making your packaging stand out to your backers. We offer customized packaging and marketing inserts, such as giveaways and Thank You Notes, delighting your customers and bringing them great satisfaction. What’s more, kitting and assembling service is also available at ChinaDivison as per your request.

In addition, our order management system allows visibility of your inventory, shipping status and sales reports, available 24/7 on our dashboard. With real-time control of your inventory and shipping status, you don’t need to worry about running out of stock or delayed shipping, and just committed to building the foundation of your business.

Focus on Product Creation

Have you ever suffered from filing the orders, picking & packing, calculating the shipping cost etc. all by yourself? The whole process takes your eye off the ball and lead to a distraction because you are dealing with non-value creating activities that will not lead to innovation of your business in the long run.

By partnering with an order fulfillment company like ChinaDivision, you can take advantage of its customized and comprehensive order fulfillment solutions, and just focus on product creation and improvement activities.

We’d love to get more information on what you are looking for and learn what your project is about. Request a free quote and our dedicated business development manager will be ready to help.

 

What To Do When No One’s Shopping At Your On-line Store

As an online store business owner, you’ve likely encountered the frustration of low sales. You’ve reviewed your ad data and seen that customers are not clicking on your product ads. You’ve consulted site analytics and seen organic traffic flowing into your site, with visitors moving through to product pages. Nothing is working. (order fulfillment agent)

The number of people adding products to their carts is minimal. Most of those carts have been abandoned and no one is completing a purchase. You start to jump straight to conversion optimization. Or making small changes and conducting testing will reveal what’s holding customers back. Isn’t this suppose to be easy?

Maybe not. Before you start testing ideas you’ve read, about mastering conversion optimization, always take the “research-before-action” approach. Here are a few things to look into when your products aren’t moving. (order fulfillment in China)

1. Do price comparisons.

It’s a new product you haven’t been able to move, or a sudden slowdown in product sales, know that a good place to start that’s easy to research is the price of your product. Don’t limit yourself to just looking at competitors. Get broad with your product search. (order fulfillment in China)

Look at marketplaces like eBay and Amazon, and check Google Shopping Ads, as well as competitor sites. Is the product available in stores? At what price? Along with the listed price of the product, are other popular sites or stores offering discounts that can lower the price? Consider the shipping cost of each provider as well, as these could change the final cost. (order fulfillment agent)

Compare the prices and look at the final cost for the customer. Research shows that customers typically comparison-shop, often visiting up to three websites before making a purchase decision. Ninety-four percent of customers take the time to find the lowest price for a product before they buy it. (order fulfillment center)

If they can find it cheaper elsewhere, they’ll buy it there, causing your sales to fall (or to never materialize in the first place).

2. Review your audience targeting.

You have tight control over the audience you send to your online store through PPC ads and social promotions. If the clicks are coming, but no one is purchasing. Review your audience targeting. (Order fulfillment Company)

You already have a general idea of your audience, but, still need to narrow your focus further so you’re targeting the people most likely to purchase. “Our online behavior tells platforms a lot about our buying intentions,” says Rocco Baldassarre, CEO of Zebra Advertisement. “By combining data from different sources, Facebook is able to tell who is in the process of buying a given product.

“Therefore, you target people who are looking to buy something specific — for example, new vehicle shoppers in the market for a luxury SUV.”

3. Create an exit survey.

You’re getting decent traffic volume, but purchases are slim to none, implement an exit-intent popup. Rather offering a discount, create a simple survey visitors answer with a single click. For example, ask them what made them decide not to purchase, and offer as answers options like “price,” “browsing for later,” “didn’t like the choices,” etc. Remember to include an “other” option that allows visitors to briefly describe other reasons why they left. (Order fulfillment Company)

You won’t get 100 percent participation, but you should get some insight into why customers are leaving.

“There’s no way around it — it still sucks when people point out where you’ve failed them,” says Alex Turnbull, founder of GrooveHQ. “But actively collecting and leveraging that feedback has become one of the most important drivers for continuous improvement.”

4. Check for common friction points. (Order fulfillment Company)

There are dozens of reasons why someone abandon his cart, making it impossible for you to pinpoint a single factor. For this reason, it’s helpful to run through a list of the most common causes of cart abandonment to see if any apply to your site. Common friction points to watch out for include:

  • High shipping costs
  • Forced account creation
  • Site too difficult to navigate
  • Not enough payment options
  • Shipping costs and information not readily available
  • Complex checkout process (order fulfillment services in China)

5. Review your metrics.

Your site analytics provide a wealth of information and insight into why customers may be bailing before making a purchase. Check the behavior flow in your Google Analytics to discover the path customers take through your site, along with their top exit pages. Ask the following questions:

  • Where are they leaving from?(order fulfillment process)
  • What path are they taking through the site (and does it line up with your expectations)?
  • Where are they coming from — is there purchase intent when they arrive on the site, or are they visiting for blog content, but not staying to purchase?
  • How long are they spending on your product or landing pages?

6. Check product positioning.

Check your metrics, take a few minutes to compare the data from any ad campaigns you’re running. Are you sending traffic to product pages, categories or your site’s home page? Your ads are generating interest and traffic, but most of it bounces off or not making a purchase, check the destination. Make sure customers are landing on a page that’s relevant to the ad. Make sure your copy captures the interest of the buyers. It clearly states your product’s value. (order fulfillment services in China)

Your images play a big part in connecting with the customer. Review your product pages for clarity, and load them up with high-quality images that support your compelling product descriptions.

“Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all,” says Jeff Delacruz, co-founder of Products on White Photography. “This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or [if you’re] selling on visual platforms like Pinterest.” (order fulfillment process)

Also, try to determine whether or not you’re effectively establishing trust. Even if the customer wants the product, he or she may hesitate to buy from you if you’re missing product reviews, contact information, security certificates and similar trust signals on your online store.

In many cases, reviewing the above recommendations can help you identify problem points when products aren’t selling. Ultimately, you should be able to move the needle when you have a good product that’s represented well to the right audience, at the right price. When all else fails, look to your product/market fit and consider whether or not the product is something your customers actually want or need right now.

Are You Ready For The Double 11 Shopping Carnival 

When it comes to year-end overseas shopping carnival , we’ve traditionally set our sights on black Friday and cyber Monday. But in fact, there is a local shopping carnival  going overseas in recent years, it is “double 11”.

When talking about “double 11 shopping carnival” (double 11), we all know that the sales volume is always on TOP in the world. (E-Commerce order fulfillment)But do you think this great event only happens in China? Too young Too simple! The shopping craze is now spreading around the world, and many overseas consumers are eagerly anticipating the “double 11”.

Facebook IQ commissioned an online survey (from October to December 2017) to explore the shopping habits of 40,965 consumers aged 18 and over in 27 markets around the world and compared Facebook data for those 27 markets.

Let the data tell you, as a cross-border e-commerce company going oversea, why do you need to prepare for the “double 11” promotion in 2018? (E-Commerce order fulfillment)

 

First, “double 11” is becoming a global phenomenon!

There is no doubt that the Chinese mainland is home to the “double 11” shopping carnival. But after seeing the huge success of the shopping carnival, a number of neighboring regions and countries, including Hong Kong, India, Indonesia, Thailand and the Philippines, also joined the party.

Apart from mainland China, Hong Kong is the most popular shopping market of “double 11” in the world. Thirty-eight percent of consumers surveyed said they had a shopping on  11th Nov, compared to 22 percent on black Friday and 16 percent on Cyber Monday.In Thailand, the shopping share of “double 11” respondents is already on par with “Black Friday”! (E-Commerce order fulfillment)

Second, Popular among Facebook users in Asia

According to Facebook’s statistics on the actual online conversion of e-commerce companies in Hong Kong, Thailand and the Philippines, it is not hard to see that “double 11” has become one of the hottest year-end shopping sections on our platforms. (E-Commerce order fulfillment)

Facebook counts the number of online business conversion quantity on the platform

Respondents in those regions or countries also said their shopping during the shopping section was more or less affected by Facebook or Instagram.Of those, 95 percent of Filipino respondents, 92 percent of Thai respondents and 77 percent of Hong Kong respondents said they got shopping desire from Facebook or Instagram.

One last thing, Facebook develops a global audience

While Black Friday and Cyber Monday are better known outside Asia, double 11 is not uncomfortably far behind, having already broken out in markets such as Spain, the United States, Turkey, Brazil and Mexico. (E-Commerce order fulfillment)

It can be said that “double eleven” has become a truly global shopping carnival.In fact, 11 percent of Turkish and 10 percent of Brazilian shoppers who participated in the shopping season said they had been on shopping during double 11.

 

 

How To Search For New Keywords With Keyword Planner

Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.(order fulfillment center)

You can use Keyword Planner to accomplish the following tasks: Research keywords and Get historical statistics and traffic forecasts.  It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.(order fulfillment center)

How to search for new keywords

1, Sign in to your Google Ads account. Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue.

2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.

3, Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one: Words or phrases that describe what you’re advertising. The URL of a web page or entire website related to your business.(order fulfillment center)

4, Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data.

With your results, you can use the Keyword ideas page to:

  • Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
  • See search volume data for your keyword ideas by date range.
  • See visualizations broken down by search volume trends, platforms, and location.(order fulfillment center)
  • Download keyword ideas.
  • Add keywords to your plan to get forecasts broken down by location, language, or network settings.

Download keyword ideas. Add keywords to your plan to get forecasts broken down by location, language, or network settings.(order fulfillment center)

How to get forecasts and historical metrics for your keywords

1, Sign in to your Google Ads account.

Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. Learn more about manager accounts

2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.

3, In the “Get metrics and forecasts for your keywords” search box, enter or paste a list of keywords, separated by commas or line breaks.

4, Click Get started to see your forecasts.(order fulfillment center)

5, To see your historical statistics, like average monthly searches or competition data, click Historical metrics at the top of the page.

With your results, you can use the Forecasts page to:

  • Get updated keyword forecasts based on potential bids.
  • Sort your results by clicks, cost, match type, impressions, CTR, or average CPC.
  • Customize your forecasts by date range to see how seasonality affects traffic.
  • Visit the Plan overview page to see forecasts for top keywords, locations, and devices.(order fulfillment center)
  • Download plan forecasts in an Google Ads Editor-friendly format.

With your results, you can use the Historical metrics page to:

  • See historical statistics for your keyword ideas by date range.
  • Download historical statistics of the keywords in your plan.

How To Gain Valuable Customer Feedback

Anyone who owns or runs an eCommerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.(order fulfillment center)

Firstly, What exactly do you want to know about your customers’ experience?

Do you want to know about their interactions with your staff, product quality, pricing, variety of products or services you offer, hours of operation? The list can get pretty long, right? Pick no more than 1-2 categories, such as staff interaction and product-related questions, to dive into and stick to those.(order fulfillment center)

Second thing is, Gather as much feedback as you can

There are countless ways to collect customer feedback. Make the process as easy as possible, and choose any/all of the following options that will give your feedback efforts the most exposure. Feedback is worthless if you’re not sure what to do with it. For example, knowing your customer satisfaction rating is an average 8 out of 10 doesn’t tell you exactly what your customers want you to improve. Crafting your questions correctly is critical to receiving the right information that’s useful to your business.(order fulfillment center)

Next but not the last thing, Define next steps

Once all your responses have rolled in, it’s time for the most important step: make changes based on your feedback. You’ll build trust and foster loyalty by reciprocating your customer feedback with real improvements. Take the most popular requests from your responses and apply them to your business.(order fulfillment center) Share the research with your employees and let your customers know you heard them and are making their experience your priority.