What Is the Role of Flash Sales In Double 11 Shopping Carnival

Double 11 Shopping Carnival is coming. So, how to get the product you want?

A sale for limited period of time with limited notice about time it starts, ends and also on the products on sale. The customer has no other choice other thanbut the merchandise advertised during that time. Flash sales are the same as executed in stores where an immediate announcement of sale (on specific merchandise) is made and is available only for a short period of time.

Flash Sale is a method of promoting/selling a prouct by any online ecommerce store. It could be a discounted offer or a new product. But in any case, flash sale products are always offered for a limited time with a limited or defined quantity. Flash sales basically sell off surplus stock at lower prices than usual, but they only last for a certain amount of time, often only for one day. A lot of brands use them to sell end of season stock, or to generate interest in something new, or anything they want to increase exposure to. Occasionally some brands do this themselves, and advertise on their own websites, but most use specialist websites that only sell deeply discounted items. As a smart shopper, you will never lose such a great chance to get your ideal product–which may have laid in your shopping cart for year long!
But another thinking is, It’s normally thought that high demand is the reason they put limited stock for sale. But that’s where high demand created in the first place. Just think about it, a ‘flash sale’ ends in less than 2–5 minutes. Can you imagine the situation? People rush to flash sale to get the new product where merchants are playing hard to get.

You will see now, flash sale is, for the merchant to clear the stock, and make a new lanuched product hot-selling in a very limited time. It is the spirit of shopping carnival.

So, is your shopping cart ready for the falsh sales? to put it more correctly, are you ready for the Double 11 shopping carnival?

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