3 Signals on Cross-border E-commerce Seen from the CIIE

On November 5, the second China International Import Expo (CIIE) opened in Shanghai. According to the data, more than 3000 enterprises from more than 150 countries and regions participated in the exhibition, and the number of participating countries and enterprises exceeded the first one. Meanwhile, T-Mall Global, Jingdong Global, VipShop International, Koala Haigou, Suning Global Outsourcing, Beibei, Yunji, Meidun Mom and other cross-border importer and e-commerce platforms have appeared in the Expo.

According to the monitoring of e-commerce large database, in 2018, the transaction scale of import cross-border e-commerce industry reached 1900 billion yuan (including B2B, B2C, C2C and o2o modes), an increases of 26.66% year on year. Since 2001, the transaction scale of import cross-border e-commerce industry has maintained continuous growth.

Release positive signals for cross-border e-commerce

The second China international cross-border e-commerce development summit, and the Cross-border E-commerce promotion trade development summit will be held during the Expo. Cross-border e-commerce has become a powerful growth point for the development of China’s foreign trade. With the introduction of the e-commerce law and new policies on cross-border e-commerce, the gradually expanded scope of application of import policies, and the continuous increase of domestic demand, cross-border e-commerce will usher in a new round of quality improvement and upgrading.

Editor of Chinadivision found, at least 3 signals can be seen from the summits.

Signal 1: many international brands take Chinese cross-border e-commerce enterprises as a bridge to enter China, strengthen international resource cooperation, and give play to the advantages of local industrial clusters.

Signal 2: domestic cross-border e-commerce platforms seek new opportunities for cooperation, promote transnational cooperation and bring more trade opportunities.

Signal 3: accelerate the development of cross-border import market to meet diversified consumer demand.

LinkedIn Article: 6 Things to Implement Before Publishing

Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

4. Include videos & images: Break up your text with images and videos so that people don’t get information overwhelm when they first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a section of the blog. Most people will skim through your article, so this is a great way to provide quick rich content.

5. Ask questions: Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity that encourages participation. Simple questions like “do you agree?” or “how have you seen this done?” are a call to action that can start the ball rolling.

6. Check the analytics: LinkedIn gives you great analytics to show you the success of your articles. This gives you a great opportunity to pay attention to which types of articles are getting the most views, comments, and social shares.

Following the same suggestions listed above, below is a screenshot of a blog I wrote on LinkedIn. Within 1 hour, it was featured on the home page and stayed as the top story within the “Entrepreneurship & Small Business” category of LinkedIn’s Pulse network for an entire day helping me reach over 9,000 views and over 100 comments.

Tips to Boost Your Business With Blogging

What is the advantages of blogging?

Word-of-Mouth. Who would refuse such a temptation?

Imagine how much gain your company will have if your products are advertised through blogs. With the Internet, information spreads so quickly, especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

Feedback. Blogs are useful for product research and reviews. It will be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

  1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
  2. Setup Several test Blogs right away. If your initial try out with blogs worked well, you can now start setting up your blogs.
  3. Study blog design: Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
  4. Choose a topic: It’s good to have a line-up of items you want for your blogs but be sure they align with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set goals.
  5. Remember the following safety measures in blogging:

Legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Avoid outright marketing blog, or you will shy away from your readers.

Keyword, Understand What Your Customers Want

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. I’m going to share some Best Keyword Research Tools that will help you in tracking your keywords ranking.

And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Of course, if you want to find out more, get in touch with us.

How to Set Your Amazon Price

Amazon Pricing

Pricing is very competitive on Amazon. Not only does this affect the chances of winning the Buy Box, it is also one of the main contributing factors to a customer’s ultimate decision as to whether they ought to purchase from you or another seller.

The logic should be: if sales are high then the prices get raised, if sales are low then the prices get lowered. Unfortunately, things are not as simple as that.

Amazon’s algorithm is very complex and cutting your margins through price reductions doesn’t always improve your position on Amazon. That is why it is paramount to understand the various differences in pricing and the various pricing strategies.

There are two types of prices on Amazon, that any seller must be familiar with:

Item price – this is the cost of a product only. This is the price customers will see minus shipping costs and any other factors that may affect the total price.

Total price or landed price is the price with everything included – this is what the customer, should they buy, pays. The following are included in the total price:

  • Shipping and handling charges;
  • Discounts, rebates, or special sales/promotions you offer/make with respect to purchases;
  • Shipping method;
  • Business practices, such as any reduction or elimination of shipping charges on an order, or of any other order-related fees and expenses;
  • Low-price guarantees.

Note: If you find your product is in the ‘Other Sellers on Amazon’ section (where you don’t have the Buy Box yourself) you ought to bear in mind Amazon lists products based on product price AND shipping price.

Amazon repricing

Many sellers choose to undercut their competition, usually by $00.01 or £00.01 in order to earn a better place in the marketplace. Undercutting the competitors is called ‘repricing’ and it can be done via:

Manual Repricing: As a seller, you can choose to reprice yourself. This involves changing the price manually through Amazon Seller Central – or via other sites should you be managing your products this way.

This will only work for sellers with a few products, as it is time consuming, but gives you a clearer understanding of both you and your competitor’s products and pricing.

Repricing tools: To help with the competitive nature of pricing, repricing tools like XsellcoRepricerExpressRepriceIt and Appeagle can be used to automatically undercut competitors on the same listing. You can set a minimum price so the system doesn’t go below this selling price otherwise you could sell the product at a loss.

Do You Think Paypal Has a Market in China

As a listed company of Nasdaq, Paypal is also the world’s leading third-party payment enterprise, covering more than 200 countries and regions around the world, with more than 286 million active payment accounts and supporting transactions in more than 100 currencies around the world.This news means that the global payment giant has officially entered the domestic market.Today, I want to talk about how this news will affect the situation of domestic third-party payment industry.Is there an opportunity for Paypal in China?




In the fourth quarter of 2018, China’s third-party payment is basically an oligopoly of alipay and tencent finance, which together account for more than 90% of the market.In fact, it is not hard to imagine that the core driving force of mobile payment in China comes from e-commerce and social platforms, such as taobao and WeChat Lucky Money, and these platforms have certain exclusivity. Therefore, relying on the advantages of platforms, it is easy to build a moat of its own and compress the space of other third-party payment enterprises.

At present, the market share of mobile payment in the domestic third-party payment market is getting higher and higher, which means the trend of offline development cannot be stopped. However, paypal, which has no mass base, should be more difficult to develop in this field. It can be seen that there is not much room for paypal to survive in China’s domestic third-party payment market under the current situation.

Cross-border payment is the breakthrough?

So where is paypal’s breakthrough in China?Perhaps the answer lies in cross-border payments.In 2018, 20% of paypal’s revenue came from cross-border business, and 20% of cross-border business came from the Chinese market, which shows the importance of the Chinese market in its overall business.

By the end of 2018, cross-border e-commerce had accounted for nearly one-third of total imports and exports.The growth rate has also maintained double-digit growth.In fact, there is another recent event that deserves our attention, which is alibaba’s $2 billion acquisition of netease koala, and alibaba’s integration of cross-border e-commerce, which shows that the giants attach great importance to this area.


It can be seen that the cross-border payment industry should be in a relatively prosperous stage, and the consumption ability of the customer group is relatively stronger.In the field of cross-border payment, paypal undoubtedly has its own advantages. It entered the field of international payment earlier than Chinese companies and has more experience and bigger market.

Paypal is still optimistic about the development of China’s third-party payment market.

A New Warehousing System is In the Making

Why we need to update our warehousing?

Channelize the inventory movement to make the most of your inventory life. Test quality & quantity at every key checkpoint – inbound, outbound, picking, etc. With inventory accuracy, you only store less and sell more.

Our Advance Warehouse System receives information on book consignments due to arrive at our depot. It records each stage of consolidation from actual receipt, through sorting, processing, checking and confirmation. Thanks to our continued creative development we can offer ground breaking facilities, including bar-coded parcels and pallets which have been electronically checked weighed to ensure accuracy and
traceability . Electronic scanning of documents into our document management system gives our customers access to incredible consignment detail via our web portal, and provides the added benefit of auto-generated electronic shipping documents.


With the introduction of our bar-coding system every single consignment, from envelope size through to parcel or pallet, is given a unique reference number providing easy consolidation and control. We treat every consignment individually and follow the instructions set by our customers.

Our latest improvement to the warehouse. We have developed with several leading logistics companies and distributors, sending us an electronic data feed of all consignments en route to us. This gives us the ability to dynamically advise the publisher of any parcels wrongly delivered or not received. The supplier can use this information to investigate or replace missing items, which in turn improves the supply chain and brings the benefit of a more efficient and quicker service for all.

Benefits of a Full-Service Warehouse Solution

When it comes to your inventory’s storage and delivery, you need a dependable partner. No matter the size of your business or the line of work, a full-service warehouse can be advantageous for your small business or large corporation.

Climate-Controlled Facilities

Professional, full-service warehousing companies offer cold storage options in their climate-controlled warehouses, and team members continuously monitor the desired temperature. It’s essential to use temperature-controlled warehouses for your frozen storage needs. With cold storage warehousing options, your goods will remain in their best state from warehouse to destination. Frozen storage is essential for perishable goods or products, and a climate-controlled facility gives your business the confidence that your goods are being properly stored.

Easily Grow Your Business

If you have a growing company with increasing inventory and limited warehouse space, you may benefit from working with a full-service warehousing and fulfillment provider. By working with a large fulfillment and warehouse company, you can take advantage of hundreds of thousands of square feet for storing your business-critical products, while also benefiting from an inventory management system. No matter how fast your inventory levels are rising, a full-service warehouse company can handle them.

Pick and Pack

Pick-and-pack services involve processing small- to large-quantities of products, disassembling them, shipping them to their final destinations, and re-packaging with shipping labels affixed and invoices included. By working with a full-service warehousing fulfillment provider, you can take advantage of pick-and-pack services that provide maximum efficiency for successful order fulfillment. Pick-and-pack services are cost-effective and help businesses achieve fast turnaround for deliveries.

What Can You Look for in a Fulfillment Warehouse

Whether you own an eCommerce operation or run franchises, you’ll be responsible for shipping orders to the right destination. That’s easier said than done most days. Your team has to take care of packaging and branding, all while executing a complete distribution strategy. 

Partnering with a fulfillment professional can help streamline all these efforts, but not all warehousing companies are created equal. 

Make sure you do your homework before signing a service contract with just any fulfillment partner. Here’s what you need to pay attention to:

Services Provided

The first thing to do is to make sure your potential partner can actually handle all the things your store requires. Most fulfillment companies offer a basic set of solutions (warehousing, order fulfillment, and shipping), but the best professionals are those who go the extra mile. Work with a fulfillment company that also provides printing and branding support. The right partner can easily adapt to any obstacle that interferes with the goals of your fulfillment strategy. 

Pricing

An affordable service doesn’t mean settling for a cheap fix. You want to work with a professional who provides honest and quality work, but when it comes to pricing, it’s best to hire a firm that won’t break the bank. Ask for quotes and get details about service fees and financing options. Study each offer carefully and keep your eyes peeled for hidden costs. Give each company an idea of your budget so they can tailor a solution to your finances.

Location

The closer the facility is to your customers, the shorter the distance your goods have to travel. Look for a fulfillment center that is centrally located in a high-traffic area. This can help shrink the delivery and get orders fulfilled much faster. If you own a business that ships products across the nation or on a global scale, you’ll want to partner with a fulfillment company that has multiple warehouse units. 

Availability

Customer service is one of the most important things when cultivating a working relationship. If you run an eCommerce store, you’ll need to provide around-the-clock customer support in case something goes wrong with a customer’s order. The same goes for fulfillment companies. Find out how to get in touch with your partners and when they’re most accessible. The best companies to work with are those with emergency response hotlines. This ensures that someone is always available to help in case something disrupts your distribution. 

Shipping Specialties 

Working with a larger fulfillment center introduces you to special shipping rates, which can help you save a fortune on all distribution efforts. Lower shipping prices leads to more products stocked and more money to set aside for other areas of the business. In addition, you’ll want to collaborate with a company that has a reputation for meeting deadlines, while delivering products in a quality fashion.

Branding Options

It’s one thing to ship your products to a physical location, but if you don’t have a brand that resonates with people, then good luck making a sale. A third-party fulfillment (3PL) provider should lend a hand in your branding efforts. The best partners can print custom labels. Do your research and find a partner that can deliver authentic packaging on a variety of materials. 

How Can Amazon Sellers Use Facebook ads to Boost Sales

As an amazon seller or operator, you are no stranger to the topic of Facebook advertising. You’ve probably heard about Facebook ads that burn money but don’t make money, or you’ve heard about how much traffic you need to make balanced budget.

Using Facebook ads correctly, is the key to boost your Amazon’s ranking, review and sales.
There are 3 ways where Amazon sellers can boost sales through Facebook ads in 2019.

1. The value of Facebook ads

Facebook had 2.41 billion active users in the second quarter of 2019.

There is no doubt that Facebook is the largest social networking platform in the world today. Based on massive user data, Facebook’s advertising system can help advertisers achieve operational goals very efficiently.

So what can Facebook ads help us achieve as Amazon sellers?

first, Increase in sales
The most direct benefit of sales promotion is that it can improve Listing Ranking in a short time as well as its conversion. Especially during the promotion of new products, it can help us to achieve the target promotion effect better.

Second, Customer Data. The most painful thing for Amazon sellers is that they can’t precipitate customer data. The cost of finding a new customer is six times the cost of maintaining an old customer. Then through Facebook advertising, we can easily get customer email and other contact information. And we can also leverage Facebook advertising to a greater extent by accumulating customer information and bringing greater revenue.

Third, Get Review
Access to Review is the top priority of every Amazon seller. After getting contact information from customers through Facebook, there is much more room to operate on reminder email than before.

2, Preparation before Posting Facebook ads

1), Optimize product listing and advertising in the site

Optimize listing of products prepared for Facebook advertising promotion, and complete relevant seo work;
Confirm that good enough photos have been taken for the product;
Confirm the optimization of the station advertisements

2), Create a Landing page

Let consumers make purchases or other actions directly on Landing pages.When a Facebook AD is placed, if it links directly to the product’s amazon page, consumers are likely to see a competing product at a lower price and lose customers.

3), Placing promotional information

Add promotion code to make it easy for consumers to get discount codes

3, Advance the Facebook AD audience

After completing the above steps, Facebook advertisement runs and accumulates certain customer data, which can increase the audience number of our products and increase sales through similar audiences.Based on Facebook ads with similar audiences, I calculated from my existing products that the customer acquisition cost per order was one third of the original customer acquisition cost.Therefore, similar audiences are excellent resources in terms of function, efficiency and promotion cost. What is similar audiences?A similar audience is a new group of people who are already interested in the business you’re promoting and who are similar to your existing premium customers.The important thing to note here is that you have to build a similar audience by building a source audience before you can create a similar audience.