Make Your Dreams Come True: Crowdfunding Marketing

if you…

  • Always wanted to design an “hip new skirt?”
  • Always dreamed of sharing your idea for a hot new mobile app?
  • Always wanted to sell your gluten-free bread?

Yes, use crowdfunding!

Whether it’s finding “the one,” starting a blossoming career, running a marathon, creating social change or traveling somewhere new, there are always ways to accomplish your dreams, no matter how big they are!

Anything is achievable with the right amount of focus, effort, and action. Of course, it’s not just about having big dreams—you need to do something to turn those dreams into a reality.

Now, if your dream is to create the next hot product or business there is a solution to making your business a reality: a phenomenon called crowdfunding marketing! Excuses of the past like not being able to raise funds are no longer a limitation.

If you can properly execute an effective crowdfunding marketing strategy, you can do make your dreams come true!

Crowdfunding, on the other hand, gives you a quick place to showcase and share your pitch with a bigger audience. The chances of success are higher due to the audience numbers and their funding.

Now visit ChinaDivision for more assistance. Chinadivision, your ideal business partner.

Openness and Cooperation Write a New Chapter for World Economy

After more than four decades of rapid development through reform and opening-up, China is not only “the world’s factory”, but also a global market. China has become the largest industrial country, the largest trader in goods, and the largest holder of foreign exchange reserves in the world. With 1.4 billion Chinese people and 400-million middle income population, China will soon become the world’s largest consumer market. In the next 15 years, China’s imports of goods and services will exceed $30 trillion and $10 trillion respectively. More importantly, China always pursues the policy of opening-up and has become the largest trading partner of more than 100 countries, providing a huge market and immeasurable opportunities for the world.

From November 5 to 10, 2019, the Second China International Import Expo (CIIE) held in Shanghai. This grand event witnessed in-depth integration of China into the world and win-win cooperation between China and countries across the globe.

The popularity of the CIIE reflects the confidence of enterprises around the world in China’s determination to constantly deepen its efforts at all-round opening-up. With the implementation of a major series of favorable policies and measures aiming at promoting opening-up at a higher level, China has constantly optimized its institutional environment. By further lowering its overall tariff level, broadening market access, shortening the negative lists for foreign investment, and promoting transparent market rules, China has endeavored to make it more convenient for various companies around the world to share its development opportunities. On October 24, the World Bank released its Ease of Doing Business Report 2020, which ranks China 31st, up by 15 places from last year’s ranking of 46th. The rise of China’s consumer market has been universally regarded as an important pillar of the steady and sustained economic growth of the country, and the primary focus of foreign enterprises to continue investing in China.

Openness and Cooperation Write a New Chapter for World Economy. More business opportunities, more development for your business. Welcome to China–Your ideal China’s Division partner.

3 Signals on Cross-border E-commerce Seen from the CIIE

On November 5, the second China International Import Expo (CIIE) opened in Shanghai. According to the data, more than 3000 enterprises from more than 150 countries and regions participated in the exhibition, and the number of participating countries and enterprises exceeded the first one. Meanwhile, T-Mall Global, Jingdong Global, VipShop International, Koala Haigou, Suning Global Outsourcing, Beibei, Yunji, Meidun Mom and other cross-border importer and e-commerce platforms have appeared in the Expo.

According to the monitoring of e-commerce large database, in 2018, the transaction scale of import cross-border e-commerce industry reached 1900 billion yuan (including B2B, B2C, C2C and o2o modes), an increases of 26.66% year on year. Since 2001, the transaction scale of import cross-border e-commerce industry has maintained continuous growth.

Release positive signals for cross-border e-commerce

The second China international cross-border e-commerce development summit, and the Cross-border E-commerce promotion trade development summit will be held during the Expo. Cross-border e-commerce has become a powerful growth point for the development of China’s foreign trade. With the introduction of the e-commerce law and new policies on cross-border e-commerce, the gradually expanded scope of application of import policies, and the continuous increase of domestic demand, cross-border e-commerce will usher in a new round of quality improvement and upgrading.

Editor of Chinadivision found, at least 3 signals can be seen from the summits.

Signal 1: many international brands take Chinese cross-border e-commerce enterprises as a bridge to enter China, strengthen international resource cooperation, and give play to the advantages of local industrial clusters.

Signal 2: domestic cross-border e-commerce platforms seek new opportunities for cooperation, promote transnational cooperation and bring more trade opportunities.

Signal 3: accelerate the development of cross-border import market to meet diversified consumer demand.

LinkedIn Article: 6 Things to Implement Before Publishing

Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

4. Include videos & images: Break up your text with images and videos so that people don’t get information overwhelm when they first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a section of the blog. Most people will skim through your article, so this is a great way to provide quick rich content.

5. Ask questions: Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity that encourages participation. Simple questions like “do you agree?” or “how have you seen this done?” are a call to action that can start the ball rolling.

6. Check the analytics: LinkedIn gives you great analytics to show you the success of your articles. This gives you a great opportunity to pay attention to which types of articles are getting the most views, comments, and social shares.

Following the same suggestions listed above, below is a screenshot of a blog I wrote on LinkedIn. Within 1 hour, it was featured on the home page and stayed as the top story within the “Entrepreneurship & Small Business” category of LinkedIn’s Pulse network for an entire day helping me reach over 9,000 views and over 100 comments.

Tips to Boost Your Business With Blogging

What is the advantages of blogging?

Word-of-Mouth. Who would refuse such a temptation?

Imagine how much gain your company will have if your products are advertised through blogs. With the Internet, information spreads so quickly, especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

Feedback. Blogs are useful for product research and reviews. It will be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

  1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
  2. Setup Several test Blogs right away. If your initial try out with blogs worked well, you can now start setting up your blogs.
  3. Study blog design: Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
  4. Choose a topic: It’s good to have a line-up of items you want for your blogs but be sure they align with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set goals.
  5. Remember the following safety measures in blogging:

Legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Avoid outright marketing blog, or you will shy away from your readers.

Keyword, Understand What Your Customers Want

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. I’m going to share some Best Keyword Research Tools that will help you in tracking your keywords ranking.

And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Of course, if you want to find out more, get in touch with us.

How to Set Your Amazon Price

Amazon Pricing

Pricing is very competitive on Amazon. Not only does this affect the chances of winning the Buy Box, it is also one of the main contributing factors to a customer’s ultimate decision as to whether they ought to purchase from you or another seller.

The logic should be: if sales are high then the prices get raised, if sales are low then the prices get lowered. Unfortunately, things are not as simple as that.

Amazon’s algorithm is very complex and cutting your margins through price reductions doesn’t always improve your position on Amazon. That is why it is paramount to understand the various differences in pricing and the various pricing strategies.

There are two types of prices on Amazon, that any seller must be familiar with:

Item price – this is the cost of a product only. This is the price customers will see minus shipping costs and any other factors that may affect the total price.

Total price or landed price is the price with everything included – this is what the customer, should they buy, pays. The following are included in the total price:

  • Shipping and handling charges;
  • Discounts, rebates, or special sales/promotions you offer/make with respect to purchases;
  • Shipping method;
  • Business practices, such as any reduction or elimination of shipping charges on an order, or of any other order-related fees and expenses;
  • Low-price guarantees.

Note: If you find your product is in the ‘Other Sellers on Amazon’ section (where you don’t have the Buy Box yourself) you ought to bear in mind Amazon lists products based on product price AND shipping price.

Amazon repricing

Many sellers choose to undercut their competition, usually by $00.01 or £00.01 in order to earn a better place in the marketplace. Undercutting the competitors is called ‘repricing’ and it can be done via:

Manual Repricing: As a seller, you can choose to reprice yourself. This involves changing the price manually through Amazon Seller Central – or via other sites should you be managing your products this way.

This will only work for sellers with a few products, as it is time consuming, but gives you a clearer understanding of both you and your competitor’s products and pricing.

Repricing tools: To help with the competitive nature of pricing, repricing tools like XsellcoRepricerExpressRepriceIt and Appeagle can be used to automatically undercut competitors on the same listing. You can set a minimum price so the system doesn’t go below this selling price otherwise you could sell the product at a loss.

Do You Think Paypal Has a Market in China

As a listed company of Nasdaq, Paypal is also the world’s leading third-party payment enterprise, covering more than 200 countries and regions around the world, with more than 286 million active payment accounts and supporting transactions in more than 100 currencies around the world.This news means that the global payment giant has officially entered the domestic market.Today, I want to talk about how this news will affect the situation of domestic third-party payment industry.Is there an opportunity for Paypal in China?




In the fourth quarter of 2018, China’s third-party payment is basically an oligopoly of alipay and tencent finance, which together account for more than 90% of the market.In fact, it is not hard to imagine that the core driving force of mobile payment in China comes from e-commerce and social platforms, such as taobao and WeChat Lucky Money, and these platforms have certain exclusivity. Therefore, relying on the advantages of platforms, it is easy to build a moat of its own and compress the space of other third-party payment enterprises.

At present, the market share of mobile payment in the domestic third-party payment market is getting higher and higher, which means the trend of offline development cannot be stopped. However, paypal, which has no mass base, should be more difficult to develop in this field. It can be seen that there is not much room for paypal to survive in China’s domestic third-party payment market under the current situation.

Cross-border payment is the breakthrough?

So where is paypal’s breakthrough in China?Perhaps the answer lies in cross-border payments.In 2018, 20% of paypal’s revenue came from cross-border business, and 20% of cross-border business came from the Chinese market, which shows the importance of the Chinese market in its overall business.

By the end of 2018, cross-border e-commerce had accounted for nearly one-third of total imports and exports.The growth rate has also maintained double-digit growth.In fact, there is another recent event that deserves our attention, which is alibaba’s $2 billion acquisition of netease koala, and alibaba’s integration of cross-border e-commerce, which shows that the giants attach great importance to this area.


It can be seen that the cross-border payment industry should be in a relatively prosperous stage, and the consumption ability of the customer group is relatively stronger.In the field of cross-border payment, paypal undoubtedly has its own advantages. It entered the field of international payment earlier than Chinese companies and has more experience and bigger market.

Paypal is still optimistic about the development of China’s third-party payment market.

A New Warehousing System is In the Making

Why we need to update our warehousing?

Channelize the inventory movement to make the most of your inventory life. Test quality & quantity at every key checkpoint – inbound, outbound, picking, etc. With inventory accuracy, you only store less and sell more.

Our Advance Warehouse System receives information on book consignments due to arrive at our depot. It records each stage of consolidation from actual receipt, through sorting, processing, checking and confirmation. Thanks to our continued creative development we can offer ground breaking facilities, including bar-coded parcels and pallets which have been electronically checked weighed to ensure accuracy and
traceability . Electronic scanning of documents into our document management system gives our customers access to incredible consignment detail via our web portal, and provides the added benefit of auto-generated electronic shipping documents.


With the introduction of our bar-coding system every single consignment, from envelope size through to parcel or pallet, is given a unique reference number providing easy consolidation and control. We treat every consignment individually and follow the instructions set by our customers.

Our latest improvement to the warehouse. We have developed with several leading logistics companies and distributors, sending us an electronic data feed of all consignments en route to us. This gives us the ability to dynamically advise the publisher of any parcels wrongly delivered or not received. The supplier can use this information to investigate or replace missing items, which in turn improves the supply chain and brings the benefit of a more efficient and quicker service for all.

Benefits of a Full-Service Warehouse Solution

When it comes to your inventory’s storage and delivery, you need a dependable partner. No matter the size of your business or the line of work, a full-service warehouse can be advantageous for your small business or large corporation.

Climate-Controlled Facilities

Professional, full-service warehousing companies offer cold storage options in their climate-controlled warehouses, and team members continuously monitor the desired temperature. It’s essential to use temperature-controlled warehouses for your frozen storage needs. With cold storage warehousing options, your goods will remain in their best state from warehouse to destination. Frozen storage is essential for perishable goods or products, and a climate-controlled facility gives your business the confidence that your goods are being properly stored.

Easily Grow Your Business

If you have a growing company with increasing inventory and limited warehouse space, you may benefit from working with a full-service warehousing and fulfillment provider. By working with a large fulfillment and warehouse company, you can take advantage of hundreds of thousands of square feet for storing your business-critical products, while also benefiting from an inventory management system. No matter how fast your inventory levels are rising, a full-service warehouse company can handle them.

Pick and Pack

Pick-and-pack services involve processing small- to large-quantities of products, disassembling them, shipping them to their final destinations, and re-packaging with shipping labels affixed and invoices included. By working with a full-service warehousing fulfillment provider, you can take advantage of pick-and-pack services that provide maximum efficiency for successful order fulfillment. Pick-and-pack services are cost-effective and help businesses achieve fast turnaround for deliveries.