What Can You Look for in a Fulfillment Warehouse

Whether you own an eCommerce operation or run franchises, you’ll be responsible for shipping orders to the right destination. That’s easier said than done most days. Your team has to take care of packaging and branding, all while executing a complete distribution strategy. 

Partnering with a fulfillment professional can help streamline all these efforts, but not all warehousing companies are created equal. 

Make sure you do your homework before signing a service contract with just any fulfillment partner. Here’s what you need to pay attention to:

Services Provided

The first thing to do is to make sure your potential partner can actually handle all the things your store requires. Most fulfillment companies offer a basic set of solutions (warehousing, order fulfillment, and shipping), but the best professionals are those who go the extra mile. Work with a fulfillment company that also provides printing and branding support. The right partner can easily adapt to any obstacle that interferes with the goals of your fulfillment strategy. 

Pricing

An affordable service doesn’t mean settling for a cheap fix. You want to work with a professional who provides honest and quality work, but when it comes to pricing, it’s best to hire a firm that won’t break the bank. Ask for quotes and get details about service fees and financing options. Study each offer carefully and keep your eyes peeled for hidden costs. Give each company an idea of your budget so they can tailor a solution to your finances.

Location

The closer the facility is to your customers, the shorter the distance your goods have to travel. Look for a fulfillment center that is centrally located in a high-traffic area. This can help shrink the delivery and get orders fulfilled much faster. If you own a business that ships products across the nation or on a global scale, you’ll want to partner with a fulfillment company that has multiple warehouse units. 

Availability

Customer service is one of the most important things when cultivating a working relationship. If you run an eCommerce store, you’ll need to provide around-the-clock customer support in case something goes wrong with a customer’s order. The same goes for fulfillment companies. Find out how to get in touch with your partners and when they’re most accessible. The best companies to work with are those with emergency response hotlines. This ensures that someone is always available to help in case something disrupts your distribution. 

Shipping Specialties 

Working with a larger fulfillment center introduces you to special shipping rates, which can help you save a fortune on all distribution efforts. Lower shipping prices leads to more products stocked and more money to set aside for other areas of the business. In addition, you’ll want to collaborate with a company that has a reputation for meeting deadlines, while delivering products in a quality fashion.

Branding Options

It’s one thing to ship your products to a physical location, but if you don’t have a brand that resonates with people, then good luck making a sale. A third-party fulfillment (3PL) provider should lend a hand in your branding efforts. The best partners can print custom labels. Do your research and find a partner that can deliver authentic packaging on a variety of materials. 

Is dropshipping really so profitable

As a business entity you need to rely on third party to fulfill the order. That’s the biggest challenge with dropshipping. It’s extremely difficult for find the right drop shipping vendor/ partner for your establishment.

First thing when you plan to start dropshipping you need to fathom the idea that the success purely depends on your online strategies. It’s not an easy task to compete with every brand that tries to dominates the search engine and still trium in terms of getting a higher visibility. You need to have a fair idea of who to target and which target market to penetrate.

If it’s a new website then it becomes a bit hard to compete with the well established brands in terms of branded keywords. I didn’t said its impossible. It’s just that you need to come up with a good SEO strategy to outsmart the competitors. I most cases the people tend to give up with in the first fe months. Let me remind you ROME is NOT build IN a DAY. You can only succeed if you put your heart and soul to it. You need to follow the best standard set in the industry.

Besides, we still want you to know and can make your own decision:

Advantages of Dropshipping

  • No need to maintain a big team
  • Can start with the least investment
  • Don’t have to muddle with inventory management
  • Sell a product and then earn the commision/ profit margin
  • The hard work you put into SEO will be a long term investment
  • Can scale up at anytime and convert the online store into an exclusive store.
  • Can list multiple products on the same platform and give the user an opportunity to select the best.
  • Cans start at any time (only hassle is to find the right dropshipper, and agree on the profit margin.

Disadvantages of Dropshipping

  • Digital marketing will consume a good amount of resource
  • If not monitored and managed, the business model will create confusion among customers
  • You will be the sole point of contact when comes o the product, since the customer placed the order on your platform.

What Make a Fail Drop Shipper?

Lack of Unique Value Propositions

A value proposition is an important part of any business model. When you create a value proposition, you force yourself to think about why a customer should make a purchase from your business. Without a proper value proposition, you’ll struggle with your marketing efforts and conversion efforts.

Remember that value propositions are meant to be defined “from the outside in.” Meaning that they should not focus specifically on products and services you offer, but more on what benefits you can provide to your customers.

Here’s what makes a good value proposition:

  • Clarity. Make it easy and simply to understand.
  • Properly communicates what a customer will get from your products.
  • Explains how your offer is superior to your competitor’s.
  • Does not include hype, buzzwords, or business jargon.
  • It can be understood in 5 seconds or less.


Delayed Shipping

Amazon continues to shape the shopping habits and behaviors of customers. Delivery expectations may have experienced the most change over the last decade. Today, 54% of consumer identify delivery as the defining factor when choosing who to shop with.

Poor Customer Support

Failing to offer reliable, friendly customer support is a common reason dropshipping businesses fail. When a customer comes to you with a question or concern, this is often times their first interaction with you and will shape their first impression of you and your brand. Invest in developing your customer support to meet your shoppers were they are with unrivaled support.

It isn’t realistic to offer customer support at every point possible, but you should establish one to two different channels where you can respond to customer inquiries in a consistent fashion. Here are the most popular customer support channels:

  • Email
  • FAQs/Guides
  • Phone Support
  • Live Chat
  • Social Media

No Social Media Presence

Being an independent e-commerce retailers comes with what feels like millions of different responsibilities and tasks. It’s easy to forego an aspect of your business that seems unimportant, like social media. However, social media presents an opportunity to reach your customers in a unique, valuable way. Failing to establish and build your social media presence will eventually cost you sales in most cases.

Simply put, your customers are on social media. Whether it’s Reddit, Twitter, Instagram, Facebook, or another channel, you should position your brand where your customers are. It’s important to note that your competitors are likely already established on different social media channels, so you can’t afford to not bet.

Social media requires a lot of time and dedication to regularly updated content, but with some creativity, you’ll find it easy to create and share content your audience will love. For example, if you’re selling pet toys and treats, your content can be centered around pet health, tips for raising pets, and information for new pet owners.