Keyword, Understand What Your Customers Want

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. I’m going to share some Best Keyword Research Tools that will help you in tracking your keywords ranking.

And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Of course, if you want to find out more, get in touch with us.

What is Your Strategy of Choosing Products for Your Store

When you choose the products from China supplier,  it is better based on their USP (unique selling point). the following strategies are also good choice when choosing what products to sell:

  • Does the product solve the potential customers’ problem?
  • Does the product offers benefits rather than features to the customer?
  • Can the product be purchased in any physical stores?
  • Is the product too saturated in the online market?
  • How about the dropshipping?

Make sure you have enough products in store to offer to customers and add at least 2 new products and/or delete old listings twice a month. This practice will ensure that your listings are current and customers will be excited to visit your store as there will be always new product additions. The prices that you set are recommend by your dedicated supplier, and you will find them quite well structured according to the price range.

With this way of selling after some months, you’d be surprised about the result.

ChinaDivision is always your professional order fulfillment agent, not only we can boost  your sales, but can also upgrade your branding. Click for more infos.


How to Improve Search Ranking And Web Traffic

Some people say that SEO doesn’t apply to ecommerce and that Google will naturally pick them up and bring in new traffic.

But this simply isn’t true.

If your competition are optimizing their websites and you’re not – the result? They’re taking ALL your traffic and customers. Ignore SEO at your own peril.

If you’re not taking ecommerce SEO seriously- you’re losing money. Period.

So let’s take a quick look at what techniques you can use


1.Get your site audited! It is important that before you start working on anything else, you get a solid SEO foundation.

You wouldn’t build a house without a blueprint!

You can use a few different tools such as

Screaming Frog



Start with Screaming Frog and you can identify everything from Missing Canonical Tags right through to duplicate content. Siteliner will support with finding duplicate content and SEMrush actually have their own dedicated auditing tool.

So seriously, you need to get your site audited before even thinking about keywords or developing a link building strategy! You’ll solve a ton of problems as well as making it easy for google to crawl.


  1. Have a look next at the speed of your site. Do not underestimate the importance of this step.

If your website takes longer than 3 seconds to load you lose 40% of visitors.

Don’t wave goodbye to all those potential earnings, go to GTMetrix and get a speed analysis. Which will look something like this.

As you can see this example has an awful site speed of nearly 5 second load time and you have already learnt what will happen if this was your site.

In my personal experience, I have been able to increase earnings by $30,000 in 6 hours by increasing my website’s speed.


  1. Then you need to look at the architecture of your website. Keep it simple by making sure your site hierarchy is just that Simple.

A good rule of thumb to stick to, is to make sure your visitors can get from your homepage to your product pages with just 3 clicks. This will not only make it easier for search engines to crawl but also your viewers!

This time let’s take a look at a good example…

If it has a lot more pages to click through for example 7 – 10, then you’ve got some work to do.


  1. 4.Keywords are one of the major ranking factors for google.

Keyword research can be tricky, especially with ecommerce SEO, there are 4 main factors you need to consider when doing research for this specific type of keyword.


Search Volume – the best way to determine the best volume for a keyword is to take other high-traffic keywords as a benchmark.

Intent – you want people to get to your website who are at the right stage of the sales funnel.

Relevance – picking relevant keywords is simply a matter of thinking what you can offer that matches the given keyword.

Competition – you must pick keywords for which you can realistically rank.

You can use tools like AHrefs and SEMrush to assist you in your keyword research.

The last stage is to optimize your onsite SEO for your target keywords.

Here is a list of factors that you need to look at…

Your Title Tags

Meta Descriptions .

Headings and Subheadings (H1, H2, etc.)


Schema Data

Internal Linking For Ecommerce

Show Your Value Proposition

Use As Many High Quality Pictures As Possible

Write Amazing Product Descriptions

Use Testimonials (or customer reviews)

Link building

So you should now be able to see why you need to use SEO on your ecommerce site.