How To Search For New Keywords With Keyword Planner

Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.(order fulfillment center)

You can use Keyword Planner to accomplish the following tasks: Research keywords and Get historical statistics and traffic forecasts.  It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.(order fulfillment center)

How to search for new keywords

1, Sign in to your Google Ads account. Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue.

2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.

3, Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one: Words or phrases that describe what you’re advertising. The URL of a web page or entire website related to your business.(order fulfillment center)

4, Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data.

With your results, you can use the Keyword ideas page to:

  • Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
  • See search volume data for your keyword ideas by date range.
  • See visualizations broken down by search volume trends, platforms, and location.(order fulfillment center)
  • Download keyword ideas.
  • Add keywords to your plan to get forecasts broken down by location, language, or network settings.

Download keyword ideas. Add keywords to your plan to get forecasts broken down by location, language, or network settings.(order fulfillment center)

How to get forecasts and historical metrics for your keywords

1, Sign in to your Google Ads account.

Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. Learn more about manager accounts

2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.

3, In the “Get metrics and forecasts for your keywords” search box, enter or paste a list of keywords, separated by commas or line breaks.

4, Click Get started to see your forecasts.(order fulfillment center)

5, To see your historical statistics, like average monthly searches or competition data, click Historical metrics at the top of the page.

With your results, you can use the Forecasts page to:

  • Get updated keyword forecasts based on potential bids.
  • Sort your results by clicks, cost, match type, impressions, CTR, or average CPC.
  • Customize your forecasts by date range to see how seasonality affects traffic.
  • Visit the Plan overview page to see forecasts for top keywords, locations, and devices.(order fulfillment center)
  • Download plan forecasts in an Google Ads Editor-friendly format.

With your results, you can use the Historical metrics page to:

  • See historical statistics for your keyword ideas by date range.
  • Download historical statistics of the keywords in your plan.

Everything You Need To Know About eCommerce Automation

In a competitive selling environment, you need highly reliable inventory and ordering automation to stay ahead of the competition.

eCommerce automation is relying on automation technology and software to handle complex processes, without having to hire a lot of people. (order fulfillment center)Amazon, for example, uses warehouse automation (robots) in addition to all their front-end AI personalization on their marketplace.

There are at least 3 functions every online seller should automate when it comes to their ecommerce operations:

  • Listing management
  • Inventory management
  • Warehouse management

Since these are all critical to the success of one’s business, there’s a need to automate these complex functions in order to eliminate human error and inefficiencies. (order fulfillment center)A healthy ecommerce business relies on a solid operational infrastructure.

For instant, once an order has been processed in the warehouse it is now ready to be passed to shipping for fulfillment with a courier. Here, your business rules will determine which shipping route the employee chooses. Package data, such as weight, size, destination and costs, needs to be obtained. An employee will also need to manually print the shipping labels and contact the courier for fulfillment.

 

eCommerce Automation is the next revolution in ecommerce. (order fulfillment center)In the past several years, ecommerce has grown exponentially. It’s been democratized by players such as Shopify, Bigcommerce, Magento that have made it easier and cheaperthan ever to start an online store.

Marketing Automation Assists Your Ecommerce Business

With the advancement in artificial intelligence available to businesses of any size through the use of technology like automated live chat and messenger bots, businesses are now able to create more sophisticated marketing and eCommerce automation sequences. (order fulfillment center) By adding in the feel of a live person helping the customer throughout their journey through your sales funnel, you’ll ensure that new customers convert at higher rates. For example, Kit, a Shopify app, automates marketing such as Facebook ads.

For most businesses, marketing automation involves a series of content aimed at selling the customer on one or more products. (order fulfillment center)An example of marketing automation would be to set up a sales funnel where:

  • Visitors land upon a specific blog post about upcoming spring fashion trends.
  • Visitors are encouraged to enter their email address to receive a free spring fashion look-book. (order fulfillment center)
  • The new subscriber receives a series of welcome emails, explaining the different styles for this spring. Each email includes an item that the subscriber can purchase at your online store.
  • If the subscriber goes to your product page from the link in the email, adds the item to their shopping cart, but stalls, a live chat bot will ask them if they need assistance.
  • If the subscriber goes to your product page from the link in the email, adds the item to their shopping cart, and doesn’t make the purchase, they will receive another email to get 10% off of one item. (order fulfillment center)
  • If the subscriber goes to your product page from the link in the email, adds the item to their shopping cart, and doesn’t make the purchase, they will see display ads on Facebook and the Google Display Network of the product they added to their cart.

As you can see, the goal of marketing automation is to take new customers from just getting to know you to reminding them of the products they’re most interested in via email and re targeting ads. (order fulfillment center)Based on what you sell, there are lots of different ways to use content to guide new customers to their first purchase.