What Can a SEO Analyst Help

The role of an SEO Analyst is to analyze a website in order to make it rank higher on the leading search engine platforms like Google, Bing and Yahoo. The Analyst goes though the site architecture and certain other elements like the meta tags to make sure there isn’t any issue which might be detrimental to the rankings of the site. This is called on-page optimization. The analyst also analyzes the links that point to the site, looks for any badlinks and if there is any issue, they take steps to solve them. The job is quite tough and requires a lot of common sense and analytical abilities. It is also important to get good knowledge about Keywords research, on page and off page optimization and familiar with all SEO tools.

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels

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