3 Acquisition Strategies to Get Customer and Grow Your eCommerce Business

In a saturated online marketplace, it can be a challenge to continually attract new customers. And while it is crucial to focus the majority of your efforts on customer retention, customer acquisition is still important for a healthy business. Here are 3 strategies to help grow your eCommerce customer acquisition. 

Build Engagement 

Seventy-nine percent of customers want to see that a brand cares before making a purchase. Connect with your consumers by knowing your company values and sharing them frequently. Be open with customers about the corporate social responsibility initiatives your business takes part in, and look for ways that your values align with those of potential customers. Using social media is a great way to build engagement with potential customers. Follow your prospects on social, and share your customers’ content on your own pages. Share engaging content on holidays, promotional days, and throughout the week to stay at the forefront of prospects’ feeds and top of mind.

Choose Your Channels Wisely 

Not all channels are created equally, especially when it comes to eCommerce customer acquisition. Depending on your product, some channels may be more suitable to help you grow. For example, clothing and makeup brands often find success selling on social media platforms like Pinterest, Facebook, and Instagram, while brands that sell shoes or car accessories may be better suited for marketplaces like Amazon. Once you’ve done the research to determine where customers are already seeking out your products, get to work optimizing the channels that are likely to convert. Utilize their native advertising platforms, and optimize your product pages with keywords and thorough product descriptions.

Educate Consumers 

Let potential customers know why your product is the best choice. Most customers do their own research on a product online before making a purchase. Make their job easier by providing ample product information online— provide multiple images of different angles on your product detail pages, incorporate Q&A on your site to let customers answer each other’s questions, include a clear link to your return policy and a FAQ page, and consider implementing a chatbot on your site to answer customer questions. Another great way to provide social proof is to incorporate ratings and reviews on your site. 92% of customers read reviews when shopping online, and reviews can enhance SEO, improve conversions, and drive value to your bottom line.

What Make to Order Brings to You

Obviously, the type of business that you run will benefit from a certain type of manufacturing method. However, here are three reasons as to why a make to order operation might be beneficial to your business:

1.Minimize waste

Minimizing waste doesn’t just apply to your business attempting to reduce expenses on material that is being disposed or that is unnecessary to production.

Minimizing waste means that resources are only spent on your product if it benefits your customers. If a process, action or addition to a product does not add value to the customer, it is considered waste.

2. Reduce risk of inefficiency

All manufacturing takes place on receiving the customer’s order, meaning the company’s operations are directed to just focusing on the manufacturing of products as efficiently as possible.

3. Customizable products

Customers will come to you for when they want a more personalized shopping experience, making your products very unique compared to other companies who MTS.

 A well-organized business will have the materials and components on site (or at another location depending on how they store inventory and operate) ready, so that the manufacturing can begin, and not be delayed by low levels of stock. 

How to Build a Profitable Online Store

With the rapid growth of the e-commerce industry, fast and efficient order fulfillment is a necessity. Considering the growth and development of your company, it may be time to consider the benefits of outsourced e-commerce. With this, you may be asking, but how do I find the right order fulfillment company? Let’s explore the top three questions you should be asking when looking for an order fulfillment company.

1.What services does this order fulfillment company offer?

Create a list of needs that your company wants to be met, then seek a company that can fulfill those needs. Items on your list could include express turnaround, inventory management services, a warehouse logistics breakdown, or even a customer database. The amount of time it takes for an order to be placed and processed by the order fulfillment company, then be sent out to the customer is what is called “turnaround time.” In today’s market, a 24-hour turn around is the standard. Managing your inventory can be tricky when there is a constant flow of orders going in and coming out.

Finding the right fulfillment company can afford helpful tools such as inventory management services that keep tabs on your inventory, even if you’re not physically present to handle each transaction. Examining warehouse logistics provides a better picture of where your product will be stored, how it will be shipped, and the level of efficiency you can expect from an order fulfillment company. Customer databases are another tool that are helpful in tracking phone calls, orders and other important information about your customers. Gathering information about customers and storing it in a secure database helps you to better customize services and products for your customers.

2.How will this order fulfillment company handle my orders?

From step one, you want to ensure that the order fulfillment company you choose is safe. Next, when seeking an order fulfillment company, you should assess their reputation. How long has this company been around for? What do people say about them? Safety is often measured by time and experience, choosing an order fulfillment company should not be any different.

3.How will outsourcing to this order fulfillment company benefit my company?

Packaging and shipping your own orders can be expensive. Costs such as warehouse space, employees and machinery must be considered when fulfilling orders in-house. Considerations such as these are why many businesses choose to outsource their order fulfillment. With an order fulfillment company, businesses are able to save money due to more flexible staffing options, experienced and efficient packing, as well as cheaper shipping costs. Cutting in-house costs and stress frees up more time for your business to focus on what is important in-house.

Benefits of outsourcing include more than just cutting costs, they also include cutting the amount of resources necessary for running an in-house shipping operation. Outsourced fulfillment means no need for your own warehouse staff, warehouse space, packaging and the list goes on. Outsourcing may seem intimidating to some, but the benefits far outweigh the downfalls when you choose the right order fulfillment company for your business’ needs. And what’s more, if an order fulfillment center can provide value-add service like, customized packing, personal greeting card and other personalized service, that will surely ensure your business to a new level.

ChinaDivision is known in the industry as a one stop shop for all your order fulfillment needs. From order placement to delivery,
ChinaDivision walks with you every step of the way. To find out more information about
ChinaDivision order fulfillment, feel free to explore our website or give us a call. Here at
ChinaDivision, we provide the Solutions you need for the Growth you desire!

Creating Content to Win with Google and Your Customers

Content will be at the heart of everything you do on your website and beyond. What’s your core brand message? What do you want to stand for? What do you want to be known for? What do you want to write about, talk about, engage people on? What parts of your personal story are relevant here?

Of course, these questions represent only one side of the coin. The most effective content for you to create will sit in the sweet spot between what you as a brand want to talk about and what your customers are looking for. Publishing relevant and engaging content that meets customer needs will help you to rank highly in Google results and become a go-to resource for your target audience.

To find out what your customers want, you can use tools like Google Keyword Planner to review their search queries, you can find studies online, and sometimes you can simply talk to them! Find ways to answer their questions, solving their problems with your content. Can you write ‘how-to’ articles or step-by-step guides? Can you share your own personal experiences? Is there a ‘behind-the-scenes’ angle that can add interest? Creating different types of content, from broader lifestyle themes down to the detailed product information, will ensure that you have plenty to talk about on your site and on your social networks.

Choosing the best social media channels

It’s easy to be tempted by the newest shiny thing, and to want to be present anywhere, but spreading yourself too thin is a recipe for being completely ineffective. Choose 2-3 key platforms where you will focus your energy and activity.

The platforms you choose will depend on a few things, including your target audience and where they hang out – e.g. you might choose to be on Snapchat and Instagram for a Millennial target – and the type of content you are creating – e.g. if you create a lot of video then YouTube might be a good platform, if you’re confident being spontaneous and articulate on camera you might publish on Facebook live or on Periscope, if your business is in food and you can take a lot of beautiful images you might consider Instagram and Pinterest. If you’re really not sure, then Facebook is usually a good place to start – almost everyone is on Facebook!

Once you’ve chosen your 2-3 networks, you want to first of all set them up beautifully, creating cover images and profile pictures in the correct dimensions, filling in all the information fields, and so on; then you’ll want to create a publishing calendar whereby you stick to a schedule of posting regularly and consistently. Remember that it’s not just about marketing your product, social media is a two-way conversation with your potential or existing customers and you need to engage them on broader content themes with a more general lifestyle approach.

What You Can Benefit From eCommerce Search Engine Optimization?

eCommerce SEO is just which we do for eCommerce or large product base websites.

eCommerce Search engine optimization (SEO) is a bit different from what we do for normal business or service based website.

There are lots of complexity in eCommerce website, which you generally don’t find on normal cms based website.

  • Like few category or pages can be access via different URL with same duplicate content.
  • Creating sitemap for eCommerce website, getting them index, It’s a big task altogether.
  • Having Proper Site Architecture
  • Technical SEO
  • Content Writing & Images
  • Link Building & Marketing for eCommerce
  • Plus for large eCommerce website products are added and removed so they create broken links that have to redirected properly in SEO friendly way.

Most of the task which is done on website itself need deep understanding of SEO. If On Site SEO is done properly I guess more 70% SEO task is done. You will rank on so many keywords even without building a single backlink.

So if you focus on onsite optimization first and start right from the beginning of site architecture, you will have great success at generating more traffic & revenue.

Summary of 2018: Only When the Tide Recedes Can We Know Who is Swimming Naked

Although cross-border e-commerce is still very hot, volume is growing, platforms, sellers, third-party service providers are also constantly chasing industry opportunities, but in the past 2018, cross-border e-commerce is not so good.

From the macro environment: complex

Increase in entrants and intensify competition: With the increase of participants, cross-border e-commerce is experiencing a change from “Blue Sea” to “Red Sea”. Traditional foreign trade has transformed into cross-border e-commerce, and a large number of domestic Taobao and Tianmao sellers have entered the cross-border e-commerce industry. Sellers in India and other Southeast Asian countries have sprung up, and competition has intensified dramatically. The result is that the flow and resources are inclined to big sellers and high-quality sellers, which also means the crisis of small and medium sellers.

Unpredictable international trade environment : the outbreak of the Sino-US trade war also makes the world trade situation become ups and downs in a sudden, which is full of uncertainty.  Although it does not have a great impact on cross-border e-commerce, sellers are more or less feeling a little down. The cruel thing is that the United States announced the withdrawal of the Universal Postal Union process, which directly results in higher postage charges and higher operating costs of cross-border e-commerce.

As can be seen from the earnings of cross-border e-commerce head sellers, 2018 may be profitable, but all the money is in the warehouse. A large inventory backlog occupies a large amount of fund liquidity.

In 2019, cross-border e-commerce vendors will still face many challenges.  Externally, we should expand new markets and increase revenue. Competition between Europe and the United States and other markets has become more intense. It is better to open up a new market than to compete in the US and Europe. In fact, last year Amazon announced the opening of India and Middle East is a new signal to Chinese sellers.

Internally, refined and branded operation. Fine operation will become the mainstream, abandoning the rough operation in the past, such as following the trend to selling goods, to achieve intensive farming, it is worth mentioning that the use of big data will become a sharp tool for sellers to improve the fine operation. At the same time, the deterioration of seller’s price competitive advantage, the reduction of operation and logistics costs, the improvement of operation efficiency, service level, and the realization of healthy capital flow will become the direction of seller’s attention. A certain scale of sellers can timely branding.

But we’re still moving forward. ChinaDivision had just finished its annual meeting over the last week, In review of last year, CNstorm Group, the holding company records a new sales volume, way more than any years in the past.

Let’s hope for the best, but don’t forget, prepare for the worst. New journey, we are ready!


Find Out the Right Order Fulfillment Automation Solution

For a growing number of merchant companies, automated systems have become a way to address the issue of increased throughput, order accuracy and returns. In addition to accuracy, often the biggest driver of automation decisions, the ability to achieve higher throughput per headcount, increasing efficiency while keeping down labor costs, is also paramount.

Since picking and packing usually account for more than 50% of labor costs, identify all non-automated ways to streamline the labor involved in those operations.

  • Conduct an objective analysis of operational pain points and costs. Take a methodical approach to defining all opportunities and potential solutions, and involve warehouse staff. Frontline personnel know the issues and can often contribute valuable ideas.
  • Get a thorough understanding of existing productivity and costs by department, unit and line, as well as per order and per package shipped. Be selective and methodical about identifying and assessing areas and applications most likely to yield cost-justifiable benefits.
  • Assess every conceivable area where automation might help will simply result in confusion, paralysis and a lot of wasted time and effort. Focus on assessing just those areas that are most likely to deliver business benefits
  • For each area, estimate the savings in labor reduction, the ability to track inventory through the center, reduction in errors and throughput of customer orders, using an 18-month payback as the guideline. This will provide a solid read on the level of automation that can be cost-justified based on your operation and cost structure.
  • Make sure the solution you’re considering is sufficiently flexible and scalable to accommodate changes like product assortment or increased volume that would affect layout needs or the fulfillment model.

If you’re running out of floor space or know you’ll be there soon, automating your storage and picking process can greatly improve storage capacity and allow room for growth. Systems like a vertical lift module or another goods-to-person system can improve storage capacity by 40%–60% or more. You also need to weigh the cost of investment in your overall facility vs. automation equipment. Typically, the time, effort and cost of retrofitting your building far outweigh the cost of an order fulfillment automation system.

Assemble-to-order with Planned Orders

Assemble-to-order with planned orders is particularly useful:

If production control is managed using production orders (see Special Settings for Projects) but you do not want to create the production order along with the sales order. You can use the planned order to fine-tune planning and then convert it into a production order at a later date.
If production is controlled using Repetitive Manufacturing. The planned order is then the run schedule quantity which you can plan using the planning and control tools provided by Repetitive Manufacturing. In this procedure, the goods receipt for the material can also be posted with reference to the sales order number. Thus, the costs can also be directly assigned to the sales order even in Repetitive Manufacturing.
Assemble-to-order with Repetitive Manufacturing

Use assemble-to-order with Repetitive Manufacturing if several of the following points apply to your situation:

Production of the finished product is carried out in clear and simple steps.
The assembly is produced in a constant flow over the production lines.
Simple routings are used, or assembly can be carried out without routings.
The components can be staged anonymously at the production lines. The components are procured, for example, with KANBAN using consumption-based planning, or with the planning strategy “subassembly planning”.
You want to reduce the effort required for production control and backflushing.
Sample Scenario for Assemble-to-order with Repetitive Manufacturing

The production process is kept as simple as possible. There are only a limited number of production levels involved in producing the product. The number of components is relatively low, however, it is quite possible to produce a large number of finished products due to configuration options.
The components required for final assembly are selected via the configuration in the sales order and are staged at the production line anonymously. You can use the assembly order to carry out an availability check for the selected components. Components that are always readily available are excluded from the availability check by setting the appropriate indicator in the material master record. (order fulfillment center
The finished product is assembled without a routing and the operations are similar. The planning table in Repetitive Manufacturing provides the planner with an overview of the production rates. Here, the planner can also check capacities for the production lines and distribute the ordered quantities to the production lines with available capacity.
When production is complete, the goods receipt for the finished product is posted with reference to the sales order number – a special function exists in Repetitive Manufacturing for this. Once the goods receipt is posted, the goods are withdrawn for the specific sales order and the assembly order is deleted.
For the scenario described above, you can also work without using the planning functions of Repetitive Manufacturing. In this case, capacity planning is not carried out from the planning table in Repetitive Manufacturing, but instead, using the capacity leveling functions in capacity planning. However, you can still use the backflushing functions in Repetitive Manufacturing.

Why is Order Fulfillment Important

The road to fulfillment can take on very different forms depending on the type of business you run. If you are selling a physical product, the way to bring about fulfilling that customer’s needs is going to be very different from a less tangible service, such as a consultation.

But often so many moving parts mean that careful planning and organization is necessary. Having a well outlined and smooth order fulfillment process will help your business continue to draw customers and satisfy them with your products.

Order fulfillment will look a little different for various business types. Here are a few different examples:

1. Make-to-Stock or Built-to-Forecast

This model builds a product against a sales forecast, and sells to the customer from the finished goods stock. This is most common among grocers and retailers.

2. Assemble-to-Order

The product is built to customer specifications from a stock of existing components. So while the item is built to suit the customer, the parts created are the same.

3. Make-to-Order

This model allows customers to purchase products that are customized to their specification. The manufacturer only creates the product once the customer places the order.

While how you go about fulfillment will vary based on your business needs and the type of product you sell, it is probably one of the most important ways you can keep your customers happy and coming back for more. And happy customers mean business growth.

6 Important Elements of Supplier Integration

  1. Get the news out early: No-one likes surprises. The earlier you can let suppliers know that a change is coming, the more time you have to hear their concerns and address any challenges that they anticipate. For new suppliers, make sure that you have a clear and realistic timeline for onboarding that they can be handed on day one for review and response.
  2. Request feedback at every step: The best-laid plans of mice, men, and supply chain managers often go awry.” Not all of those parties are included in Robert Burns’ classic quote, but there’s no doubt he would have included our profession after a few days on the job! Trust the integration plan that you’ve formulated for step one, but understand that it will require revision. Asking service providers for their input at every stage helps to improve that plan and increase supplier buy-in.
  3. Don’t overcomplicate the process: There’s always the temptation to use the latest technology and advanced systems to keep track of intricate processes. These can be beneficial, even crucial, in some scenarios, but often it’s the simplest solution that proves to be most effective. Focus on efficiency and ease of use before you adopt a new system, both to maximize understanding and minimize supplier frustration.
  4. Set expectations (and stick to them): It’s important to consider feedback from service providers, but it should never fully dictate the choices you make. The final decision of the systems you adopt – and setting appropriate service levels – should serve your business, first and foremost, only adjusting to supplier requirements when it has no negative impact on your organization.
  5. Don’t bite off more than you can chew: If you use multiple service providers, try to avoid bringing them all over to a new way of working at exactly the same time. Unless you have the resources to ensure a dedicated contact for each supplier, prioritize them into different tiers and bring each group aboard in manageable batches. The same goes for bringing on new suppliers. If you anticipate a glut of new providers coming online in a short period of time, try to stagger the process to avoid taking on too much all at once. (order fulfillment
  6. Set regular reviews and training schedules for the first year: With every project, there’s a temptation to move on to the next job when the primary objective has been achieved. That cannot be the case with supplier integration, where ensuring understanding and compliance is central to success. Your onboarding plan needs to extend beyond the agreed go-live date, setting up monthly reviews in the early stages, allowing for more feedback, adjustments, and making additional training resources available where they are required.