Share Your Amazon Listings on Social Media to Promote and Sell More Products

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more assistance, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Run Competitor Analysis–A Little Trick to Promote Your Amazon Listings

For internal visibility on Amazon, your listings need to stay ahead of competitors’ products. In buyers’ searches, your products will fall behind competitors’ items in rankings if you aren’t monitoring how those listings are engaging shoppers.

To keep your listings high in Amazon’s search rankings, there are a few factors you should monitor in competitors’ listings:

  • Price. You want to keep your listings’ prices at or lower than competitors’ not only because shoppers are looking for the best deals—you also want to win the Buy Box if you’re sharing a listing with other sellers, and Amazon highly prioritizes price in choosing the box winner.
  • ImagesWhen Amazon shoppers are browsing through search results, they’re not only looking at price—they’re also checking out images. Visuals can be a very persuasive factor in encouraging purchases, so you want to make sure that your listing has more images with a higher quality than competing items.
  • Text. If your listing currently isn’t ranking high for your product keywords, it might be because the listing text isn’t considered relevant by Amazon’s search engine. Analyze the text of the current top-ranking listings to search for potentially relevant keywords that you can include to boost your product.

Finding ways to make your listing outshine competitors’ items on Amazon will increase your product rank in the marketplace’s search results.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

The Importance of Keeping Update of Your Blog Content

Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.

content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.

Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

Why Does Backlink Quality Matter for SEO

Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.

Search engines essentially view each link to your site as a vote of confidence in the quality of your content.

After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.

So the more links you have pointing to your site, the more trustworthy your site will appear.

Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an idea of how trustworthy your site appears.

Many of these tools center on domain authority. This metric is based on a site’s link data, age, popularity, size, and trust-related indicators, and is scored on a scale from one to 100.

Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.

You can get an idea of your site’s authority using Website Authority Checker.

Order Fulfillment Costs are Rising, where?

Your Fulfillment Costs are Rising
Many startups bootstrap their operations to conserve resources in order to retain greater control while growing the business. This is great because you focus on the core aspects of your business, but it necessitates you to look past initial costs and take into consideration the bigger picture of outsourcing fulfillment. Does your business require you to scale quickly to maintain a competitive advantage? Or will you benefit by having a logistics partner? By bootstrapping fulfillment, you may miss out on the extensive network that a well-connected fulfillment center could provide by way of valuable industry-centric advice.

If you’re still hung up on costs, make sure you do the math. Once you factor in the cost of printers, scales, shelving, facilities, labor and supplies, it’s not uncommon to find that the total outsourced fulfillment cost per order comes in at less than the DIY cost per order. This also doesn’t take into account the value of freed-up working capital and the most essential resource of all time.

Share Amazon Listings on Social Media by What Means

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more details on setting up this promo code, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Is dropshipping really so profitable

As a business entity you need to rely on third party to fulfill the order. That’s the biggest challenge with dropshipping. It’s extremely difficult for find the right drop shipping vendor/ partner for your establishment.

First thing when you plan to start dropshipping you need to fathom the idea that the success purely depends on your online strategies. It’s not an easy task to compete with every brand that tries to dominates the search engine and still trium in terms of getting a higher visibility. You need to have a fair idea of who to target and which target market to penetrate.

If it’s a new website then it becomes a bit hard to compete with the well established brands in terms of branded keywords. I didn’t said its impossible. It’s just that you need to come up with a good SEO strategy to outsmart the competitors. I most cases the people tend to give up with in the first fe months. Let me remind you ROME is NOT build IN a DAY. You can only succeed if you put your heart and soul to it. You need to follow the best standard set in the industry.

Besides, we still want you to know and can make your own decision:

Advantages of Dropshipping

  • No need to maintain a big team
  • Can start with the least investment
  • Don’t have to muddle with inventory management
  • Sell a product and then earn the commision/ profit margin
  • The hard work you put into SEO will be a long term investment
  • Can scale up at anytime and convert the online store into an exclusive store.
  • Can list multiple products on the same platform and give the user an opportunity to select the best.
  • Cans start at any time (only hassle is to find the right dropshipper, and agree on the profit margin.

Disadvantages of Dropshipping

  • Digital marketing will consume a good amount of resource
  • If not monitored and managed, the business model will create confusion among customers
  • You will be the sole point of contact when comes o the product, since the customer placed the order on your platform.

Why did Amazon Fail in the Chinese E-commerce Market

This news has been a hot topic to the e-market business circle, Amazon decided to leave from China’s e-commerce market. The e–commerce market giant made two big mistakes in China. They arrived unfamiliar with the local markets and they left too early. And if they could keep staying in China’s market, the Chinese would admire that and eventually they could have turned it around.

Let’s come to the point directly: Amazon’s business trip in China was unaccustomed from its first day. But that does not mean that foreign companies cannot succeed in China, but that they must adapt to a different culture and allow them to remain open-minded and creative when they are in struggling.

If you want to be succeed in a market, every company has to face the same question: the point of the story is that to succeed in China as a business you have to establish customer and brand loyalty. That doesn’t happen overnight and McDonald’s had rocky times in the country as well, but they stayed in China, despite the odds.

Actually one player moved away does not mean China’s market is not making any profits. Now China’s e-commerce market is getting bigger and bigger, people have more choice to shop what they want , and at present, service and price are new battle field. Click this lick for more information: www.chinadivision.com