How to Sell on Amazon China

Amazon.cn is Amazon’s regional website in China. Two reasons make selling on Amazon China a good choice for the e-commerce sellers who want to expand their business to China (especially mainland China). Reason one, big e-commerce websites like Amazon have accumulated a certain brand approval and a large user group, it can help the e-commerce runner get more traffic with less marketing budget. Reason two, Amazon China is targeted at China mainland market, which is huge for different shoppers. In the year 2016, China has become the world’s largest online retail market, and it’s still growing, there is a research shows Chinese online retail market will grow to $1.7 trillion by 2020.

 

To sell on Amazon China, there are 5 things to consider.

 

Product source. As I said in How to Choose Product Source from Alibaba and Taobao?, there are a lot of cost-effective products in Alibaba. Sourcing products from China and sell them on Amazon.cn can save a lot of logistics fees.

 

Use FBA or not. FBA(Fulfill by Amazon) is the fulfillment service provided by Amazon. There are some preferential policies for the FBA users who sell on Amazon, but there are restrictions as well. According to the restriction, the products should be “ready to be fulfilled” before they are sent to FBA, or Amazon will charge handling fees which are calculated by units. It’s better to consider your labor, time and financial budget before making this decision.

 

Warehouse location. If you decide not to use FBA or you need FBA prep service (ChinaDivision provides FBA prep services including goods receiving, inspection, repacking, labeling,etc), you’d better to choose a warehouse in the right location. With the purpose of saving logistics fee, there are two options for the Amazon China sellers: mainland China warehouses and Hong Kong bonded warehouses. ChinaDivision Amazon China fulfillment service is based in both of the locations, it helps the sellers to deal with the consumer exchange & refund in the mainland warehouse and send packages from Hong Kong warehouses, which achieves the lower taxes and better shopping experiences in the same time. You can see the advantages of using HK bonded warehouses intuitively in this image.

hk bonded warehouse

 

Shipping solutions. After considering the warehouse location, the Amazon sellers have to choose shipping solutions. ChinaDivision Amazon China fulfillment service includes recommending suitable shipping solutions for the sellers.

 

Brand strategy. ChinaDivision provides a series of brand upgrading services, such as labeling the brand name on the packages, printing logos on the boxes, putting inserts, etc. It’s up to the seller’s choice.

 

3 steps to sell on Amazon China.

 

Register an Amazon China seller account. One Amazon account can not be used on different regional websites, the seller can not use the Amazon.com account to sell products on Amazon.cn, so you have to register an Amazon China seller account first.

 

Choose an Amazon China fulfillment partner. ChinaDivision is a full-service Amazon China fulfillment service provider, which can provide all the services, tech support and expertise for the seller who want to sell to China.

 

Start to make sales. With the help of ChinaDivision Amazon China fulfillment service, the sellers can focus only on the core business and make more sales.

Cross-Border E-commerce Taking up More Share of Traditional Trade.

In regard to the sales channels, cross-border e-commerce platforms and cross-border logistics distribution are the key to the development of cross-border e-commerce.

Amazon,eBay,AliExpress and Wish are the main export channels for China’s cross-border e-commerce to go overseas. Focus on the improvement of the customer experience, cross-border e-commerce platform will promote borderless interaction, borderless data resource sharing and borderless innovation. These platforms encourage enterprises to make innovation on products and services, and with innovative business model to establish global brand positioning, and to promote a more equal and GSP global trade, speeding up the operation process of enterprise globalization, and change the globalization operation mode of the enterprise, formed a more virtual and digital network structure, which is more flexible, agile, and low operating costs.

After years of development of China’s cross-border e-commerce exporting industry, especially after the explosive growth in 2010. Now it has formed a huge market size. According to the ‘2016 China E-commerce Market Data Monitoring Report”, China’s cross-border e-commerce transactions in 2016 reached 6.7 trillion yuan, an increase of 24% over the previous year. Among them, the cross-border e-commerce exporting volume is 5.5 trillion yuan.

QQ20180525205657

Report shows, impacted by the rising labor costs, China’s traditional trade export growth has been slowing down in recent years.
Our products are mainly exporting to the market of the United States, Japan, European Union, the association of south-east Asian nations (ASEAN) , which are also has seen volume fallen, these countries and regions are also the main markets of China’s cross-border export e-commerce, and the growth rate is considerable.Compared with traditional trade, the core competitiveness of cross-border e-commerce export is efficiency, which comes from the reduction of trade intermediate links.

IT Capability is Always the Key on Upgrading Service of the Cross-border E-commerce

With the development of cross border e-commerce, more and more people are buying from internet, most products are from different countries, there will be an upgrade in demand from different customers, which will bring the upgrade of the product level. The upgrade of the product will definitely promote the upgrade of the whole supply chain.

In the past years, competition in cross border e-commerce is mainly about product price, then it is about quality and also brand competition, the compete from meeting consumers’ the most basic demand to customers’ stylish demand, each level has its different requirements.

More and more enterprises in the industry want to do better and better. From the products or the logistics experience, or from the satisfaction of the customer service, all these are important things that reflect the customer’s experience.

Then how we can guarantee this valuable customer experience?

Behind all these pursuits, their ultimate guide is service upgrade, which cannot be separated from scientific management. In the future, the upgrade challenge of cross-border e-commerce will be mainly come from the upgrading of internal management, including the upgrading of process and rule, product experience, supply chain, and customer service system. Right now what we hear more and more is the new words big data, actually what behind is IT capability. IT is always the key.

Seasonal Hot Seller Trend

1, Travel goods

Over the past two decades, with the development of globalization and technology, consumers have changed their ways, causes and destination to travel.Therefore,there are some smart travel products are hot on online shopping, including intelligent luggage fingerprint lock, portable USB charging backpack, blue-tooth positioning trackers, luggage scale, etc., in addition smart voice assistant can help consumers check airline tickets, destination weather, manage to-do lists, call cars, and so on.

2, Outdoor household and kitchen ware
People enjoy outdoor activity as they used to be. They eat, drink and talk to family and friends.
so, Barbecue products, solar powered products are getting hot recently. Disposable barbecue tools and plastic chairs are quickly replaced by technologically advanced outdoor cooking utensils and outdoor furniture. Hot predicted trends are the GoSun stove, the barrow fire pit. Our life is getting more and more environmental friendly.

Supply Chain Management And Inventory System Play an Important Role in Order Fulfillment

Heavyweight player in e-commerce, Amazon, featured distribution center technology in recent years, Amazon has reinvented customer experience and expectations through supply chain innovation, enabling it to ship packages to customers within minutes of a received order.

Shipping costs are the primary factor in determining whether to shop online with a retailer.
Other key components of customer experience still matter – things like brand, personalization, and merchandising. Order fulfillment is now the key criteria consumers evaluate when making a purchase online. As a result, many e-commerce sites have been forced to offer free shipping. But this is not the answer.

New E-commerce Players Lead the Way
Chinadivision has strengthened the power of logistics and supply chain as a source of competitive advantage. As a new innovators, ChinaDivision has recognized that the key to success is rooted in a successful connection between supply chain management and inventory software.

ChinaDivision is a dedicated order fulfillment service provider where clients around the world connect, both online and offline, to source, stock and ship international goods directly from China.

A Glance at How Often are Europe People Shop Online

According to a survey of “Pan-European e-commerce trends” by MasterCard in 2017, Europeans are keen on e-commerce shopping!

Let’s find out the result:
1, How often are European Internet users use shopping?
25% of European users shop online at least once a week;
63% of European users shop online at least once a month;
90% of European users shop online at least once a year;
The people who most frequent shopping online in Europe:
9% of Polish and Lithuanians shop online every day;
8% of British, Italians and Spaniards shop online every day.
41%of Britons, 32 per cent of Irish and 30 per cent of Germans shop online every week.

2,In British, every three people who is shopping online will buy groceries, and British shoppers are twice as likely to shop for groceries as the Dutch, Belgians and French.
In Ireland, Norway and Greece, 40% of online shoppers buy long-distance travel products online, compared with 14 per cent in Poland and 10 per cent in Croatia.

3, Countries among Most interested in new technologies:
20 percent of Norwegian and Greek online shoppers,
19 percent of Finnish online shoppers are ahead of other European countries in using mobile wallets.

4, Which European countries are most interested in cross-border e-commerce shopping?
9 out of 10 Austrians and Irish are online shoppers, and 2 out of every 3 Italians, Spaniards and British, have had at least one cross-border e-commerce experience.
While countries like Bulgaria, the Czech republic, France, Germany, Hungary, Lithuania, Netherlands, Poland, Romania and Slovenia shoppers, 40% have never shop on a foreign e-commerce website.

How to Start Oversea Online Shopping

Overseas online shopping was originally defined as a domestic customer from overseas shopping mall shopping and shipped to the domestic receiving address. At present, overseas online shopping is mainly divided into three forms from the shopping process. The first is the traditional transport mode, which requires the transport of goods from foreign e-commerce companies to the domestic market.The second is the direct mail mode, where foreign e-commerce companies can send goods directly to China.And the third is nearly two years of emerging mode, is growing so fast, also attracted many net friend, has no experience in hai tao that is cross-border electricity, mainly refers to the domestic electricity warehouse from abroad or domestic bonded area warehouse to deliver goods to customers, because the entry process such as also need to pass the customs clearance, so clean out into the sea.

The specific process of overseas online shopping is no different from buying things on JD or Taobao, with a preference for adding to shopping cart, writing down an address, make payment, etc.Only in the transfer mode, the delivery address will be sent to your address, and the forwarding company will send to you after receiving the goods.

The most convenient way for a fans of the entry level overseas online shopping is the direct mail mode, so the introduction is the direct mail mode.The direct mail mode is sent from abroad to China directly, so it is no different from the JD shopping process.

Order Fulfillment Service is More Than Service

The transportation industry has become increasingly important in the order fulfillment. It is not just about your ensemble of communication, but also when your service come to a different country, it has to be suitable to the local transportation condition. if your order fulfillment service is well planed, but still there are unexpected conditions that make your order delay, that is not the only case, but also end up sitting in the warehouse, taking up valuable space.
Other challenges stem from under- or over-selling the product, insufficient inventory, limited production capacity and inefficient use of labor. How to avoid this?
first, you need to make sure your logistics is traceable. Using Internet technology to replace the traditional transport, where you need to make phonecall for every node, the transport path of every participants in communication merged into a single way of cargo tracking, aims to reduce the cost to make our clients can offer a better service for their guests.
second, make use of modern warehouse technology. As users generate orders for fulfillment, the warehouse management system (WMS)breaks the orders into logical units of work and distributes the tasks appropriately. with this up-to-date technology to direct automated material handling equipment and/or manual labor to execute the work.
So we can see, behind every order fulfillment, there are many things we can do, it is not just service, it is about to find out the right things to do to achieve the goal of order fulfillment. ChinaDivison is your ideal choice on order fulfillment.

We Need Another Small-Parcel Provider Here

DHL business is steping back into the domestic parcel delivery in the U.S., where strong growth in e-commerce has brought new competition to the market that’s been dominated by United Parcel Service Inc. and FedEx Corp.for a decade.

Peoples want faster and faster delivery speed, and cost-effective delivery is going to be a future requirement to play in this space. DHL pays a lot of attention to what consumers are demanding on the online marketplaces and retailers they’re buying from.

DHL’s new Parcel Metro service engages drivers through crowd-sourced applications for deliveries within a few hours and connect with local couriers and delivery companies for one- and two-day deliveries, using DHL eCommerce’s warehouse facilities to consolidate orders. DHL new service, which makes seamless connection to the ChinaDivision, will surely be getting more widely use.

ChinaDivision is a dedicated order fulfillment service provider where clients around the world connect, both online and offline, to source, stock and ship international goods directly from China, ChinaDivision has been working with DHL as a logistics distribution partner for many years, well-selected logistics service can be delivered door-to-door worldwide within 3 working days! Your small parcel is right next to see.
NM9

What Would Your Expect on Cross-border E-commerce in the Future

Faster speed
Consumers used to be patient about getting their goods, but that’s not the case anymore. This will not be waited until the future, but will be better asap. Peoples want faster and faster delivery speed, it will be good if there are companies provide same-day deliveries, that is what we call lighting speed. We have seen Amazon same day drone service 2016, and this brings the awareness of faster delivery, Consumers will demand this service as a way of distinguishing between buying from one company or another, putting more pressure on companies to offer these same-day deliveries just to keep up with their competitors.

Content-drive
Ecommerce marketing will consistent of aggressive content marketing campaigns. Providing engaging content on brands’ websites, as well as on social media, will be a dominant force behind marketing. This is especially true of video marketing as it surges in popularity. Social influencer programs will also continue to grow, with brands paying influencers to use and spread the word about their products.

the Internet of Things
IoT (the Internet of Things) starts taking a stance in eCommerce, specifically using beacon technology as a tool to reach your customers when they are not IN your store, or on your website. This means you can reach to your customers wherever they are. Everything is connected.This will also change and improve the marketing landscape for retailers in the coming years.
ecommerce-the-future-1-638

Cross-Border E-commerce Provides More Opportunities for TCM to Go Abroad

The rapid development of China’s cross-border e-commerce industry has become a new type of business in promoting the transformation and upgrading of international trade. What role can cross-border e-commerce play in the pharmaceutical industry, especially in the traditional Chinese medicine industry? Member of Cross-border e-commerce development association of Chinese medicine supplies committee Zhang Rui jiao, accepted an interview on April 15, saying, to meet the difficult position in go out, internationalization of traditional Chinese medicine at present, with the help of a cross-border electricity is a good solution.

Editable template of detailed map of China, isolated on white
Editable template of detailed map of China, isolated on white

Exports of Chinese medical materials, like herbal slice, Chinese patent medicine, extractive and health care products are in negative growth, both in export volume and value of export. Zhang Ruijiao said, it is much more difficult while the oversea wholesalers are using the traditional way of trading due to the China’s manufacturers have now more inventory pressure and more commodities classification. Many of the Chinese manufacturers cant meet the requirement of large order while small order also not accepting due to the high cost. That’s one of the reason why the Chinese medicine business owners cant make their business expanded with traditional way of trading.

While the cross-border e-commerce, the new business model can help to figure out this problem. It allows small order for the oversea buyers. With this new business model, tracking products quality are much more easier and this is a plus for the buyer experience. Traditional Chinese medicine is the quintessence of our country, this helps to build international brand easier than other products. Zhang Rui jiao thinks, in terms of creating international brand of Chinese medicine, cross-border e-commerce can also play a role of more, because the cross-border e-commerce can directly reflect the customer experience and evaluation, which is a great help for establishing the brand.