Product Selection Case : Popular Amazon Product

Recently, quite a few Amazon sellers have complaint about less increased sales. They can see that Amazon is getting more and more difficult to do, so they would like to ask if there is any way to do it right. If a large promotion doesn’t grow sales, may be there is a problem on product selecting? Or are they putting enough people and fund into their operations? Peak seaspm is a large traffic peak and if no obvious sale growth that is really to consider the specific problem there.But it doesn’t matter. PREIME DAY is just the beginning. There are still a lot of activities and hot selling seasons for every seller.According to statistics of market research, electronic technology products are the absolute leading role of sales and purchases in the coming season. In corporate buyers side, office electronic products as a kind of highly standardized products, natural is suitable for online sales, many office sales of electronic products in the amazon has a super double-digit annual growth rate, and during the back-to-school sales will be further improved based on the original growth, so office electronics is sales peak.These are also expected market growth, depending on their choice of products is not suitable for this point in time. And how to choose?This is also a headache for many cross-border e-commerce sellers. There is no way out. The selection of products is the beginning of cross-border e-commerce operation.

Now let’s see what’s popular in different countries :

  1. USA: LifeStraw Life Pipette Portable Water Filter, Instant Pot Multifunctional Pressure Cooker and 23andMe Gene Test Suite;
  2. UK: Sony Sony PlayStation classic duplicate game console, Oral-B Ole B electric toothbrush and Shark shark vacuum cleaner;
  3. Japan: Happy Belly Natural Water, Anker Ank 10000 mA Mobile Power Supply and Pampers Pampers Diapers;
  4. India: Syska Intelligent 9-watt LED lamp, Boat Rockerz Bluetooth wireless headset and Godrej bathroom fragrance film;
  5. Germany and Austria: JBL Bluetooth speaker, Tefal Telford stainless steel pan and OSRAM OSRAM intelligent socket;
  6. Australia: Mario Racing 8 Luxury Edition Nintendo Switch Game, Finish Dishwasher Washing Tablets and Huggies Curious Diapers.
  7. UAE: Al Ain bottled water, Ariel Blue Wave laundry detergent and Fine Towel toilet paper;
  8. Spain: Yobola wireless Bluetooth headset, Philips Philips Multigroom 7000 shaver and DoDoDot diapers;
  9. Singapore: Meiji Meiji fresh milk, Coca-Cola Zero Coca-Cola and Kleenex toilet paper;
  10. Netherlands: Mama Bear diapers, SanDisk flash 128 GB memory card and Philips Hue smart light;
    11, Mexico: Nintendo Nintendo Switch game console, HP HP 22W limitless display and Nautica Eau De Toilette Spray;
  11. Luxembourg: JBL Charge 3 portable Bluetooth speaker, Tefal Telford stainless steel pan and iRobot Roomba 671 sweeping robot;
  12. Italy: NESCAF, Nestle Multi-fun Coffee Espresso, Dash 3-in-1 Laundry Condensate and AUKEY Portable Mobile Power Supply;
  13. France: iRobot Roomba 671 Sweeping Robot, Lunii Storytelling Toys and Oral-B Ole B Electric Toothbrush;
  14. Canada: PS4 game console (built-in Spider-Man and Horizon: Zero Dawn), LifeStraw life straw portable water filter and 23andMe gene test kit;
  15. Belgium: OSRAM OSRAM smart socket, SanDisk flash 128GB memory card and Britain Bilander water filter;

What Activities Can Be Outsourced

It is essential to appreciate and acknowledge that no single individual can handle all these different tasks.

So, let’s start by taking a look at some of the valid and compelling advantages businesses experience from outsourcing their tasks.

1. So they can pay attention to the core business activities.

For lots of businesses, the prime reason they outsource is so that its employees, managers, and free owners can focus their attention on more income generating activities.

2. Improves opportunities for growth.

Every day-opportunities for business growth and a desire to develop your company’s operations exist, but resources to make all these happen are lacking. Outsourcing will create some free time for numerous employees, and this could be everything you need to take full advantage of the daily opportunities.

3. Increasing effectiveness and efficiency.

In most cases, outsourcing permits access to skilled talent. Even more, outsource businesses can offer, latest technology, innovative approaches, and creative, cutting-edge solutions that otherwise are not available.

4. Generally, improves your bottom line by reducing your expenses.

A skilled firm or contractor can generally execute tasks more cheaply compared to hiring a full-time employee. This implies that the costs of employing, coaching, and maintaining workers are eliminated and so are benefits and tasks.

5. Risk sharing.

One of the most critical factors determining the outcome of your campaign is risk analysis. Outsourcing various components of your business’s processes will assist the company by shifting various responsibilities to the outsourced vendors.

Since these outsourced vendors are specialists in what they do, they’ll plan all your risk-reducing factors much better.

Regardless of these pros of outsourcing that you should consider before approaching an outsourcing vendor, it’s always wise to accurately define the importance of the tasks you are looking to outsource.

The main factors that have led to the growth of this trending tendency of outsourcing include;

  • The Likelihood and ability to concentrate on other essential business processes.
  • Lack of skilled labor in specific areas of the business processes.
  • Availability of discounted labor, all while not compromising the quality of output.

All these factors have specifically resulted in most outsourced partners across the world today.

That being said, below are numerous tasks you should aim to outsource as you grow your business;

Some Tips for Ranking Your eCommerce Website

Here are the tips:

It is very important to work out each point maximally careful and thoughtful.

  1. Work with site content (unique, useful, detailed information, wrote for the man);
  2. Wize collection of the semantic core, using the target keys in the content;
  3. Work with site usability (view and usability for visitors);
  4. Technical optimization (provide the maximally full and fast indexation of site pages);
  5. Site optimization for the mobile devices (due to the mobile traffic growth);
  6. Local SEO (Internet users more often look for the goods and services in the local city);
  7. Organic, qualitative incoming links.

Don’t forget to make obligatory competitors analysis before you start the inner optimization works. You should find their weak and strong points. After that prepare the plan of actions with the detailed priorities!

When to wait for the results? It’s a pity there is no guarantees from anybody because SE algorithms constantly change. It is totally difficult to forecast any terms. Nevertheless you should create a qualitative and useful service to succeed.

How To Get Traffic for Your Web Store

Want to eliminate the need to pay for costly marketing and advertising materials? Get more free high-quality traffic for your online shopping site using any of these methods. Selling products and services online needs traffic combination of quality and quantity.

1,Advertise and submit your website to social media, online directories, blogs, and search engines to bring more traffic to your website. This is an excellent way to increase viewership and leads.,
2,Get started on content marketing. Create articles that are fun, creative and personalized. The best way to entice your readers to another level is to add infographics and images. Images are also effective in getting people interested in your brand.
3,Pay attention to SEO. The rules are simple to find the right keywords your website will use. Always think about words that have low competition. Never go for the high competition keywords. Consider the length and how it is being used in the content. Optimize your page, use breadcrumbs, do internal and backlinks.,
4,Don’t forget to start a list for your email campaigns. Create email campaigns that are relevant and original. So your readers will come back for more. Even though email marketing is traditional, they are powerful and have the potential to increase your traffic.
5,Analyze the traffic coming in and out of your website. Every aspect of your websites like the pages, comments, and content engages your customers in different ways. Optimizing your pages including your comments helps your website rank better on search engines.
6,Use video in your email marketing and content. Hold your audience attention creating unique and fun videos that go well with your brand.

Share Your Amazon Listings on Social Media to Promote and Sell More Products

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more assistance, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Run Competitor Analysis–A Little Trick to Promote Your Amazon Listings

For internal visibility on Amazon, your listings need to stay ahead of competitors’ products. In buyers’ searches, your products will fall behind competitors’ items in rankings if you aren’t monitoring how those listings are engaging shoppers.

To keep your listings high in Amazon’s search rankings, there are a few factors you should monitor in competitors’ listings:

  • Price. You want to keep your listings’ prices at or lower than competitors’ not only because shoppers are looking for the best deals—you also want to win the Buy Box if you’re sharing a listing with other sellers, and Amazon highly prioritizes price in choosing the box winner.
  • ImagesWhen Amazon shoppers are browsing through search results, they’re not only looking at price—they’re also checking out images. Visuals can be a very persuasive factor in encouraging purchases, so you want to make sure that your listing has more images with a higher quality than competing items.
  • Text. If your listing currently isn’t ranking high for your product keywords, it might be because the listing text isn’t considered relevant by Amazon’s search engine. Analyze the text of the current top-ranking listings to search for potentially relevant keywords that you can include to boost your product.

Finding ways to make your listing outshine competitors’ items on Amazon will increase your product rank in the marketplace’s search results.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

The Importance of Keeping Update of Your Blog Content

Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.

content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.

Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

Why Does Backlink Quality Matter for SEO

Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.

Search engines essentially view each link to your site as a vote of confidence in the quality of your content.

After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.

So the more links you have pointing to your site, the more trustworthy your site will appear.

Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an idea of how trustworthy your site appears.

Many of these tools center on domain authority. This metric is based on a site’s link data, age, popularity, size, and trust-related indicators, and is scored on a scale from one to 100.

Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.

You can get an idea of your site’s authority using Website Authority Checker.