How to Implement Kickstarter's Physical Reward Fulfillment?

Nov 23,2023
Industry News
Help you understand the factors that affect Kickstarter physical reward shipping costs and teach you how to save Kickstarter shipping costs

Fulfilling physical rewards for a Kickstarter campaign involves several steps to ensure that backers receive their items in a timely and satisfactory manner.

General Guidelines for Implementing Kickstarter In-Kind Reward Fulfillment

Ensure project feasibility

When designing a crowdfunding project, careful consideration must be given to the feasibility and actual production capabilities of the project. Don’t promise unattainable rewards or overly optimistic delivery dates.

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Develop a realistic timeline for production, fulfillment, and shipping. Consider potential delays. Meeting needs can vary significantly due to the nature of material rewards and the requirements of supporters. At the same time, the physical design requires experienced packaging and cheaper shipping methods. Being clear about needs in the early stages of crowdfunding helps project creators calculate the correct fulfillment budget and create an accurate timeline.

Choose Suppliers

Select reliable suppliers for manufacturing your products. Get quotes and samples.

Careful preparation of reward items

After a project is successful, reward items should be carefully prepared and ensure that they meet the expectations of backers. This includes ensuring aspects such as the quality, quantity and delivery date of the prizes.

Create a Fulfillment Strategy

In-House vs. Third-Party: Decide whether to handle fulfillment in-house or hire a third-party fulfillment service.

Shipping Options: Determine the shipping methods and carriers to be used.

International Considerations: Consider customs regulations, taxes, and shipping costs for international backers.

Backer Communication

Regular Updates: Keep backers informed about the progress of the project through regular updates on the Kickstarter page. It is important to maintain timely communication with supporters during and after the project is completed. By updating supporters on project progress, answering their questions, and resolving their issues, you can increase their trust and support.

Manage Expectations: Be transparent about any delays or challenges and set realistic expectations for delivery.

Collect supporters’ addresses early

Gathering backer recipient information is more time-consuming and important than many Kickstarter project creators imagine. Incorrect or inaccurate recipient information will result in the package being returned, resulting in financial loss. Collecting information as early as possible can save time on inspection and shipping. As long as the information is correct, ChinaDivision can ensure that every backer can receive the reward quickly.

Proper Packaging and Shipping

Once reward items are ready, they should be properly packaged and shipped. Packaging should adequately protect the prize from damage during transportation. At the same time, you should choose a suitable courier or logistics service provider for delivery, and ensure that information such as delivery date and supporter's address is accurate. Can consider including branded materials or thank-you notes in the packaging.

Shipping Logistics

Shipping Labels: Generate shipping labels in advance to streamline the process.

Customs Declarations: Complete accurate customs declarations for international shipments.

Track Shipments: Provide tracking information to backers.

Customer Support

Dedicated Support Channel: Set up a dedicated customer support channel to address any issues or inquiries from backers.

Handle Issues Promptly: Address any problems or delays promptly and professionally.

Provide after-sales service

If there are problems with reward items or any after-sales issues, they should be actively resolved and necessary after-sales services provided. This can increase supporter satisfaction and trust.

Conduct a post-campaign analysis to identify what worked well and areas for improvement. Gather feedback from backers and use it to improve future campaigns.

Remember that the key to successful fulfillment is good planning, effective communication, and a commitment to delivering on your promises. Each Kickstarter campaign may have unique aspects, so adapt these steps to suit your specific project.

What are the common Kickstarter physical items?

Kickstarter is a platform that has been used to fund a wide variety of creative projects, including many physical items. Here are some common types of physical items that creators often seek funding for on Kickstarter:

  1. Consumer Electronics: Products like smartphones, smartwatches, headphones, smart home products, 3D printers, drones and other gadgets are frequently funded through Kickstarter.
  1. Fashion Accessories and Apparel: Clothing brands often use Kickstarter to launch new collections or innovative products, such as sustainable or tech-infused clothing, uniquely designed jewelry, watches, leather goods, etc.
  1. Board Games and Tabletop Games: Many popular board games and tabletop games have been funded through Kickstarter, allowing creators to gauge interest and secure funding for production.
  1. Home and Kitchen Products: Inventors and designers often use Kickstarter to launch new and innovative home and kitchen items, such as smart home devices, kitchen gadgets, creative storage boxes, multi-functional furniture, smart home decorations, handmade products, etc.
  1. Art and Design: Artists and designers may use Kickstarter to fund the production of art prints, sculptures, or other creative projects. Including original artworks, designs, illustration collections, photography collections, etc.
  1. Outdoor and Adventure Gear: Products related to outdoor activities, camping gear, and adventure equipment are common on Kickstarter.
  1. Toys and Games: Inventors often turn to Kickstarter to fund the production of new toys or games, including jigsaw puzzles, animation models, etc..
  1. Wearables: In addition to consumer electronics, wearables like fitness trackers, smart clothing, and health-related devices are frequently funded through Kickstarter.
  1. Films and Videos: While not physical items in the traditional sense, backers often receive physical rewards such as DVDs, posters, or other merchandise related to the film or video project.
  1. Food and Beverage Products: Some creators use Kickstarter to fund the production of new food and beverage products, such as specialty snacks, unique beverages, handmade candies, organic tea, craft beer, etc.
  1. Printed Books and Publications: Authors may use Kickstarter to fund the printing and distribution of physical copies of their books, including books, comics, magazines, etc..
  1. Bicycles and Accessories: Innovations in the cycling world, including new bike designs or accessories, are often funded through Kickstarter.
  1. Health and Fitness Products: Products related to fitness, wellness, and health can be found on Kickstarter, including workout equipment, health monitors, yoga mats, beauty equipment and innovative fitness solutions.

14.Other creative products: including creative gifts, DIY material packages, personalized customized products, etc.

It's important to note that Kickstarter is a diverse platform, and a wide range of projects are funded each day. The items listed above are just a snapshot of the types of physical products that have found success on the platform.

What factors affect Kickstarter reward shipping costs?

The shipping costs for Kickstarter rewards can be influenced by several factors, and it's important for project creators to carefully consider these aspects to ensure accurate budgeting and fulfillment.

Kickstarter Physical Reward

Factors Affecting Kickstarter Reward Shipping Costs

  1. Geographic Location of Backers:

The shipping destination plays a significant role in determining costs. International shipping is generally more expensive than domestic shipping. Generally speaking, the further away your backer lives from where you redeem your rewards, the more expensive shipping will be. Supporters need to be communicated with in advance to understand their location and access affordable shipping solutions.

  1. Package Weight and Dimensions:

Heavier and bulkier packages cost more to ship. The size and weight of the rewards impact shipping expenses, so creators should have accurate measurements and weights for each reward item.

  1. Shipping Method:

The choice of shipping method affects costs. Express or expedited shipping options are more expensive than standard or economy options. Creators need to decide on the level of service they want to provide and factor in the associated costs.

  1. Customs, duties and taxes

International shipping may incur duties and taxes. These costs are usually borne by backers, but creators must communicate this clearly to backers and consider any potential impact on shipping costs. It is strongly recommended that you research potential customs, duties and taxes in advance so that you are fully prepared for any international shipping costs.

  1. Fulfillment Partner:

Many Kickstarter projects use fulfillment services to handle the packing and shipping of rewards. The choice of fulfillment partner can affect costs, as different companies may have varying pricing structures and capabilities.

  1. Shipping Insurance:

Some creators choose to include shipping insurance to protect against lost or damaged packages during transit. While this adds to the overall cost, it provides peace of mind for both the creator and backers.

  1. Packaging materials and costs:

The cost of packaging materials, including boxes, bubble wrap, and other protective materials, will affect shipping charges. In order to keep your Kickstarter rewards intact after long periods of shipping, you must use some kind of packaging material. Creators should consider the cost of sturdy and protective packaging to ensure items reach backers intact.

  1. Currency Fluctuations:

For international projects, currency fluctuations can impact shipping costs. Creators may need to adjust shipping rates based on changes in exchange rates.

  1. Communication and Transparency:

Clear communication with backers about shipping costs is crucial. Transparency regarding potential delays, customs duties, and other factors can help manage expectations and prevent misunderstandings.

  1. Stretch Goals and Additional Items:

If stretch goals or additional items are unlocked during the campaign, creators should assess how these additions might affect shipping costs. Additional items may increase package weights and dimensions, impacting shipping fees.

  1. Contingency Planning:

Creators should include a buffer or contingency fund for unexpected expenses related to shipping. This can help cover unforeseen issues, such as increased shipping rates or unexpected customs fees.

By carefully considering these factors and calculating shipping costs accurately, Kickstarter creators can set realistic funding goals, provide transparent information to backers, and ensure a smooth fulfillment process for their projects.

How to save money on your Kickstarter shipping costs?

To save money on Kickstarter shipping costs, creators should strategically plan and optimize various aspects. First, focus on domestic backers to minimize international shipping expenses. Negotiate shipping rates with fulfillment partners and explore bulk shipping discounts. Opt for economical shipping methods, balancing cost with delivery time. Carefully weigh packaging choices to keep weight and dimensions in check without compromising product protection.

Clearly communicate customs duties as the backer's responsibility to avoid unexpected expenses. Leverage fulfillment centers strategically and consider regional fulfillment to reduce shipping distances. Monitor and adapt to currency fluctuations when setting shipping rates. Utilize cost-effective shipping materials and explore local suppliers for packaging.

Finally, factor in a contingency fund for unforeseen expenses, and maintain transparent communication with backers about potential delays and additional costs.

Not only that, you can also respond to the factors that affect Kickstarter shipping costs to further control and save Kickstarter shipping costs. If you want to know more about crowdfunding costs, you can contact chinadivision to get the latest shipping costs information as soon as possible.

About the Author: Limi

About the Author: Limi

Limi is a content marketing expert at ChinaDivision, helping businesses and e-commerce sellers navigate the complexities of international shipping by providing actionable tips and comprehensive guides on logistics, shipping, and cargo transportation.